Conduct research on key targets and introduce ImaCor's technology and sales team, conveying features and benefits of hTEE (hemodynamic transesophageal echocardiography) technology.Building brand awareness through marketing communications and strategy, lead generation, web development and trade shows.

Responsible for all corporate marketing and communications as head of an in-house marketing agency. Managed an 8-member team and directed all public relations, media purchasing, corporate positioning, advertising, tradeshow, B2B and B2C marketing activities.

Generated and prepared registration systems and reports for more than 300,000 conference registrantsfor the annual Consumer Electronics ShowIntroduced and developed innovative new methods to increase attendance of the association’s events and conferences

Created and sustained recognition of Unique brand, an official licensed apparel manufacturer of the Nation Basketball Association and the National Football AssociationSpearheaded the creation of go-to-market strategies and marketing plans that supported brand communication, seasonal campaign activities, and key product launchesDeveloped the long term brand vision, strategic business priorities, key observations and findings into coherent and effective messaging across all media platformsCollaborated with retail marketing and sales teams to ensure marketing plans were in alignment and always synced to strategic prioritiesIdentified KPIs to evaluate campaign and program performanceCreated engaging and unique marketing strategies to enhance brand communication and gain new customer traffic and acquisitions