I started Mercury In 2001 with a vision to disrupt the way traditional agencies create and communicate. We specialise in enabling luxury lifestyle brands finds new ways to connect with their audience and build communities. We push boundaries and challenge the status quo. In two decades, we have grown into an award-winning agency known for our innovative ๐๐, trailblazing ๐๐ฏ๐๐ง๐ญ๐ฌ and groundbreaking ๐๐จ๐๐ข๐๐ฅ campaigns.Our team excels in creating unconventional brand activations that disrupt and delight. The shift to online channels, the rise of social media, and the increasing demand for personalised experiences require brands to continually evolve and leverage new technologies, whether transforming a mundane space into an extraordinary pop-up experience or leveraging augmented reality to engage and excite.๐๐๐ซ๐๐ฎ๐ซ๐ฒโ๐ฌ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ ๐ซ๐๐๐ฅ๐๐๐ญ๐ฌ ๐ญ๐ก๐ ๐๐จ๐ฅ๐ฅ๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ ๐จ๐ ๐ ๐ซ๐๐ฆ๐๐ซ๐ค๐๐๐ฅ๐ ๐ญ๐๐๐ฆ.Together, we have collaborated, innovated, and overcome challenges. We have accomplished our goals through the combined efforts, dedication, and diverse expertise of each team member. I am incredibly grateful for the opportunity to work alongside such talented individuals who consistently inspire me and contribute to our shared success.๐ถ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐
๐:Asian Civilisations Museum, Burberry, Capital Land, Cartier, Celine, Changi Airport Group, Coach, Estee Lauder Group, ION Orchard, JW Marriott, LโOrรฉal Group, Longchamp, Mercedes, Nespresso, PUMA, Shiseido Group, Shell, Swarovski, W Hotel and moreโฆ๐ฎ๐๐๐๐๐ ๐๐๐๐:I co-founded CRIB, a Singapore-based social enterprise dedicated to empowering women entrepreneurs through networking, matchmaking, and business incubation.