I started Mercury In 2001 with a vision to disrupt the way traditional agencies create and communicate. We specialise in enabling luxury lifestyle brands finds new ways to connect with their audience and build communities. We push boundaries and challenge the status quo. In two decades, we have grown into an award-winning agency known for our innovative 𝐏𝐑, trailblazing 𝐄𝐯𝐞𝐧𝐭𝐬 and groundbreaking 𝐒𝐨𝐜𝐢𝐚𝐥 campaigns.Our team excels in creating unconventional brand activations that disrupt and delight. The shift to online channels, the rise of social media, and the increasing demand for personalised experiences require brands to continually evolve and leverage new technologies, whether transforming a mundane space into an extraordinary pop-up experience or leveraging augmented reality to engage and excite.𝐌𝐞𝐫𝐜𝐮𝐫𝐲’𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐬 𝐭𝐡𝐞 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐚 𝐫𝐞𝐦𝐚𝐫𝐤𝐚𝐛𝐥𝐞 𝐭𝐞𝐚𝐦.Together, we have collaborated, innovated, and overcome challenges. We have accomplished our goals through the combined efforts, dedication, and diverse expertise of each team member. I am incredibly grateful for the opportunity to work alongside such talented individuals who consistently inspire me and contribute to our shared success.𝑶𝒖𝒓 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 𝒊𝒏𝒄𝒍𝒖𝒅𝒆:Asian Civilisations Museum, Burberry, Capital Land, Cartier, Celine, Changi Airport Group, Coach, Estee Lauder Group, ION Orchard, JW Marriott, L’Oréal Group, Longchamp, Mercedes, Nespresso, PUMA, Shiseido Group, Shell, Swarovski, W Hotel and more…𝑮𝒊𝒗𝒊𝒏𝒈 𝒃𝒂𝒄𝒌:I co-founded CRIB, a Singapore-based social enterprise dedicated to empowering women entrepreneurs through networking, matchmaking, and business incubation.