Offering 
a sense of escape 
wherever you may be

Consultant specializing in Marketing and Creativity, helping brands and agencies bring strategy to life. Offering support in everything from brand strategy and tactical planning to executional ideas, brand activations, and direct campaigns.

Part of Wasder Management team, acquiring 1M+ APP users. Leading a diverse internal and external team including brand management, social media, user acquisition, design, product design, art direction and copy divided across several countries.Full Brand, Creative and Marketing responsibility:- Brand strategy-, Re-Branding- and Implementation.- Marketing strategy, execution of a marketing plan. - Team leadership- across countries and functions. Managing, coaching and developing the teams within Marketing, Advertising and Product design.- Multi-channel acquisition, performance strategies & campaigns, via strong collaboration with the product and tech teams.- Online Consumer and Events- and PR.- Paid and owned, media & brand communication-, strategy-, and Community activation. Including search, social, display and related digital platforms as-well as Influencer Portfolio and Activation.- Promote, challenge and educate the wider organization on opportunities and initiatives to maximize accelerated strong growth.

Re-joined as Creative lead/Senior Art director to enhance the agency's, Creative and Strategic Sports Marketing and Activation offering. Including: - Brand-, direct- and trade marketing, social media, PR, Ambassador, ATL and Activations.Selection of clients: Reebok Europe & Nordics, IIC-Intersport, Volvo, SEB and Mojang (Minecraft).

Preparing Learning management platform Vklass (acquired by Visma Sep 2023) for the future. Setting up Product design, marketing- and brand- process, staff, tools, product design directions, strategy, communication, day to day sales support, PR and Activations from scratch.

At Animal I was entrusted as the Lead Creative and Art Director on digital, social, PR and integrated work for major clients such as Reebok, Svenska Spel, adidas, Carlsberg and Picard.

Co-creating the touchscreen glove brand Tatchies as mentioned by Vanity Fair and sold over 10.000+ units world wide it’s first year. Mainly in charge of marketing, PR and the brand identity.

Research• Background research• Analysis of technical conditions• Trend research and business intelligence• SWOT-analysis• Positioning and benchmarketing• Reflections of the existing communication tools• Target demographics and brand personasStrategy• Vision• Purpose• Formulating an issue• Targets• Key performace indicators• MeasurablesConcept• Creative Concepting• Plan of actions• Digital functions to reach target • Strategic roadmaping• Wireframes / Storyboard• Experience design

Providing cartoon films with recordings of swedish, norwegian, danish & finnish soundtracks.