TJ Johnson is a seasoned content creator and entrepreneur with more than 27 years of experience in the entertainment and digital space. With extensive production knowledge and data-driven creative insights across linear and digital platforms, TJ has a proven track record in skillfully driving and amplifying engagement, crafting not just “moments” but “movements.” As Vice President, Creative Content Production at NBC Universal, TJ expertly developed, implemented and oversaw the creative vision and strategic distribution of content across all NBCU digital and social platforms. Additionally, he led cross-company content efforts, collaborating with Peacock, Universal Theme Parks, NBCU International Marketing, Universal Pictures, Universal Studios Group, and Comcast, serving in a variety of roles during his nearly three decades at NBC. A strong, loyal, collaborative leader with creative insights that cut through the daily clutter, TJ has earned a reputation for his ability to put his team first and problem solve with ease. Most recently, he launched and co-owns All In Creative, a female and minority-owned company where he serves as Chief Creative Officer. His company aims to collaborate and strategize with PR/marketing departments, streaming companies and networks such as NBCU, Universal Studio Group, Fox Entertainment, Fox Sports, Discovery TLC on culturally relevant and fundamentally positive campaigns capturing and generating transformative content that informs and inspires.