Tj Laher is a CEO and Founder at PartnerPlex AI. He possess expertise in social media, salesforce.com, lead generation, social media marketing, product marketing and 16 more skills. Colleagues describe him as "TJ is a great all-around marketer and among the most innovative young business people I've ever met. He has a can-do attitude and isn't afraid to try new things, even when the resources aren't readily available. For example, he wrote the script for and commissioned a short animated video on pervasive analytics for under $100, then tin-cupped for a small paid content budget to promote the video on YouTube. Even if the project doesn't get a satisfactory return on investment, the investment was so small that it's worth the risk, just for the possibility of a HUGE return. More importantly, TJ saw that the channel through which his messaging flowed and the platform on which is was delivered was completely crucial to the messaging itself. Pervasive analytics is a new and misunderstood concept, but one that has already begun to define Cloudera's messaging in the market. By making that message more accessible and repeatable, he not only created a customer-facing asset that can drive leads or help nurture the audience in its journey toward acceptance, he also provided a resource to enable the sales organization and drive internal acceptance. This approach is definitive of meaningful and scalable internal and external marketing."