T.J. Williams Email & Phone Number

Chicago, Illinois, United States

Developed and implemented effective email communication strategies that significantly boosted engagement and enhanced overall marketing efforts among multiple data sets.Led the comprehensive rebranding and updating of the website, focusing on user experience, creative formatting, and elevated copy to strengthen brand presence and drive engagement.Manage and analyzed multiple data sets within multiple systems in order to create efficient experience through all points of in-person and virtual events.

Munich, Bavaria, Germany

Lead global market exploration, market research and examination of market structure and trends within the lifestyle and activity wear head-to-toe business interest within the fabrics division.Introduced a digital style library to assist sales division when exploring new customer opportunities, designed, presented, and surveyed in order to create the best solution for the sales team.Presented strategies and recommendations for future use within sustainability efforts, upcoming trends, and new customer partnerships.

CAMPAIGN LEADMacy's Digital Gift GuideCAMPAIGN CO-LEADMacy's The EDITManaged the strategy and execution of major market share campaigns, resulting in continuous growth year over year.Produced curated content certifying alignment across all channels in order to acquire new customers, while increasing engagement amongst loyal customers.Formulated and delivered creative briefs to cross functional partners orienting strategy, managing project timelines, and approving creative assets to ensure ideal customer experience.

Assisted in the development of cross seasonal plans to deliver company goals in collaboration with key business partners, to ensure sales, margin and turn results were optimal, developed chain and location level financial and unit plans that aligned with Macy’s key strategies.

Assisted in the achievement of, Hertz Local Edition (HLE), sales and margin goals growth by expansion of marketing efforts through referral sources, and contribute to Hertz Improvement Process to discover new ways to run the business more cost effectively.

Accurately accounted for the cash on hand, ensured the safe was balanced each day, and prepared start funds, mailed off checks and coupons, and ordered proper amounts of money for store to ensure no shortages occurred.

Modeled and drove proactive guest service, accurately planned and set weekly planograms, managed a respectful, safe and secure culture focused on an incident and injury free atmosphere for guests and team members alike.

Yokosuka, Kanagawa, Japan

Utilized interpersonal and professional skills when interacting with parents of campers to expressed the importance of their children’s safety and development at Camp Adventure to ensure their confidence in the program.

Designed and distributed informative flyer to promote Tallahassee Falls Coalition in order to bring awareness to the growing population of elderly fall victims in the Tallahassee and surrounding areas.

Master Of Arts - Ma, International Marketing And Brand Management

Activities and Societies: MBS Master's Student Government Representative, Student Council Project Officer, MBS Social Media Strategy.

Bachelor'S Of Science In Accounting, Accounting

Activities and Societies: Alpha Kappa Psi