As the Founder of Sleek Digital, I help brands grow through targeted, data-driven advertising. With expertise in paid search, social, and display ads, I create strategies that deliver real results. I work closely with clients to build ad campaigns that drive traffic, boost engagement, and maximize ROI.Whether through Google search ads, Facebook and Instagram campaigns, or display ads, I focus on reaching the right audience and making every campaign count. I’m excited to grow Sleek Digital as a trusted partner for brands aiming to elevate their online presence.

- Develop, execute, and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Microsoft/Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Simpli.Fi ads, Snapchat Ads, etc.- Manage campaign budgets for each client account daily with the use of the budget software, Shape.- Collaborate with client-facing teams on campaign performance, campaign analytics, campaign optimizations, etc.

• Designed various creatives to be used for display ads, search ads and social media ads for over 100 degree and non-degree programs nationwide with UA Online through the use of various Adobe Creative Cloud applications• Led creation and execution of targeted and retargeted digital ad campaigns through Google Ads, Bing ads and social media platforms (Facebook, Instagram, LinkedIn, Snapchat)• Routinely audited campaign performance and reported key performance indicators (KPIs) to the management team through analytics and CRM data, as well as provided recommendations for campaign improvements• Introduced a new digital ad campaign strategy for Google Ads that saves up to 85% on campaign costs and increased the number of clicks on ads by up to 109%• Performed maintenance work through WordPress for online.ua.edu, uaearlycollege.ua.edu and developonline.ua.edu websites to improve SEO and accessibility• Led the creation of various content blocks within UA Online’s CRM, Slate, which automated mass email campaigns and reduced the number of email variants to be sent• Designed and built emails through Mailchimp before they were sent out through CRM – Slate• Led the design and creation of various print materials for marketing campaigns involving UA Online, New College LifeTrack, Osher Lifelong Learning Institute (OLLI) and UA Early College• Performed routine email communications audits within Slate to streamline processes and eliminate unnecessary communications with students• Managed and created content for UA Online’s social media platforms for six months• Increased social media reach by 17.5%, interactions by 34% and reactions by 47.5% after one month of managing UA Online’s Instagram, Facebook, Twitter and LinkedIn profiles

• Led instruction for a variety of classroom subjects at the high school level• Monitored classrooms and hallways to ensure student safety

• Led the creation of various social media graphics to be used by The University of Alabama within the Declaration Days marketing campaign sponsored by Top Of The World• Led the planning and creation of a social media content calendar for UA’s Facebook, Instagram and Twitter profiles• Helped UA to rank 3rd in the Declaration Days social media campaign among universities across the United States

• Acted as a substitute for the receptionist for periods where one was needed• Communicated with students and parents via the phone and in person regarding various matters both on and off The University of Alabama campus• Assisted the University with graduation efforts for each of the Fall, Spring and Summer semesters

• Managed and led the creation of content for the Café’s Facebook and Instagram profiles• Used product samples to cook various dishes and managed staging for a photoshoot to showcase the end results of the company’s full product line on social media and in future digital ads• Advised the Café on SEO tactics and provided a detailed plan for executing Google Ads campaigns for each of the company’s three product lines

• Performed a variety of roles on both the kitchen and serving staff of the store• Worked to keep speed of service (SOS) at a minimum to maximize store profit and maintain the brand’s image• Worked to maintain customer relations and provide a positive environment for my team

• Ensured that employee records were up to date and paid company invoices• Performed routine inventory checks each month and placed replenishment orders when needed• Managed employees on each shift and ensured that speed of service (SOS) was at a minimum

• Managed team members on the kitchen staff and ensured that speed of service (SOS) was at a minimum while still preserving product quality• Supervised disciplinary actions for team members when needed• Ensured that the store was prepped and ready to be closed before the high school staff’s city-mandated curfew

• Led team of 5 in research/analysis/business case (drug awareness)• Benchmarked against industry standards• Negotiated differing needs of multiple stakeholders• Created and presented recommendations, leading to client adoption• Recommended action plan under consideration for adoption by UA system (3 campuses / 67,000 students). • Pilot projected for UA Business School SP 2019 (GBA145)• Submitted all methods, findings, and recommendations in final business case