Marketing and communications leadership for the additive manufacturing industry

Richmond County Daily Journal, Rockingham NCLaurinburg Exchange, Laurinburg NCAnson Record, Wadesboro NCHerald-Advocate, Bennettsville SCPee Dee Life Magazine

West Virginia | The Register-Herald, The Daily Telegraph, Times West VirginianStabilized revenue and profits for underperforming property and added print and digital products to create sustainable revenue opportunities Planned and executed subscriber and single copy rate increase in three propertiesCompleted migration of editorial teams to the same CMS enabling a realignment of workflow for better use of staff resources across the state and creating new opportunities for the creation of value-added print and digital contentWorked with the state auditor’s office to use transparency tool as a resource for local, regional, and state-wide story ideas focused on accountabilityIndiana | The Goshen NewsStreamlined operations for the sales team and focused efforts on relationship selling, securing contracts for multi-media campaigns, and creating an environment of teamwork to unlock their potential to offer customized solutions for clientsDirected editorial efforts to create an improved user experience with podcasts, more interactive social media presence, and cooperative projects with advertising that created new revenue opportunities through sponsorshipsLed organization through Covid-19 pandemic and made small, strategic decisions that enabled the organization to thrive during the difficult time while maintaining the majority of staff and offering new products and experiences to the audience

Substitute teacher for grades K-12

Responsible for all operational areas of a multi-media news group in southwest Michigan2016 Michigan AP awards: 1st place in General Excellence; 1st, 2nd, and 3rd places in Best Business Writing; 1st place in Best Headline Writing; 1st and 2nd places in Best Sports Feature Story; 3rd place in Best Spot News Photo; 3rd place in Best Sports Photo; 1st place in Best Enterprise Reporting; 2nd place in Best Investigative Reporting; and 2nd place in Best Digital PresenceLed transition of sales team activity from transaction to relation-based with an emphasis on campaign selling and retention; introduced tools for daily call reporting, monthly revenue planning and pipeline management to improve performance and create accountabilityExecuted corporate strategy to redesign Employment section and achieved better results than other, larger properties to date; first month print and digital revenue over budget by 20% and print section exceeded revenue target by 2.5 timesGrew YOY digital revenue: local banner by 35%, mobile by 68%, and targeted banner by 26%; successfully negotiated first white label digital agreement resulting in $20,000 incremental revenue in Q2 2016Redesigned two TMC products and one targeted niche publication resulting in stabilization and growth in YOY print revenueChampioned leadership team in efforts to change the culture to one of professional accountability resulting in the recruitment and hiring of higher caliber individuals in both sales and contentConsistently achieved GateHouse Media Inner Circle editorial certification by meeting stringent content requirements; grew social media audience by 50% YOY; developed and implemented enterprise reporting strategy; established production metrics for reporters to inform activity and create standards of performanceIntroduced new TV product to print subscription audience resulting in 6% circulation revenue growth

Sales director and new business development leader for multi-media publisher in Philadelphia metro market responsible for team's successful adoption of "digital first" growth strategy.Led legacy sales team through fast transition from print-only to multi-media including premium local and extended networks for both desktop and mobile, social, SEO/SEM, video, and proprietary digital products and platforms.Participated in planning and executed move from local to offshore production of both print and digital creatives.Facilitated adaptation of Brainworks CRM, PaperG/PlaceLocal digital ad creation tool, and Buzzboard Sales Enablement platform.Cultivated and led a sales team that grew digital revenue 142% between 2010 and 2013 and increased digital revenue as a percent of total ad sales from 7% to 31% in the same time period.

Advertising sales manager for Ohio's largest suburban newspaperNurtured challenging team culture to encourage personal excellence, team performance, and continuous improvement among sales staffCreated new sales program that increased local advertising 10% YOYTrained and coached sales team to sell new package of online products and achieved highest rates of digital sales throughout Journal Register Company propertiesAccountable for $11MM in annual advertising revenue

Responsible for crafting and executing agency’s positioning, maintaining brand and message discipline, and creating campaign collateral for use by staff and volunteersCreated customized campaign histories for hundreds of local businesses, resulting in consistently increasing campaign totals, approximately 10% over five years and an annual increase of 4% in 2005Developed all materials for campaign solicitations: print brochures, posters, and advertisements; campaign videos and broadcast commercials; radio spots; staff and volunteer speech writingPlanned and executed special events to improve profile of the organization and add resources to the annual campaign; achieved 127% of campaign goalLaunched new branding campaign, providing framework for consistency in messaging by staff and volunteers; redesigned and relaunched websitePlanned and implemented crisis communications response to the September 11​th​ terrorist attacks, Hurricanes Katrina and Rita, as well as contentious internal leadership changeInterim Campaign Division Director (2000 - 2001)IT Administrator (2001 - 2005)

Solicited corporate gifts and managed employee campaigns. Reviewed and overhauled campaign database to ensure system accurately reflected campaign performance and established internal rules for data management.

Researched, conducted interviews and wrote feature stories on a variety of business topics.

Developed and implemented marketing plan to promote professional employer services.

Prospected and qualified end-user customers; recommended and implemented system to capture, record and track specification information for division-wide use; assisted in development of sales materials and technical bulletins to support end-user selling effort.

Public and customer relations, development of all sales and marketing communications for advertising and circulation, reader contests. Researched co-op plans and assisted sales force and customers with co-op rule compliance, billing and reimbursement.

Account maintenance, new account development, ad campaign planning and ad layout and design.