Robin Joseph Email & Phone Number

Singapore

Helping payments products scale globally through partnerships, integrations, and communication campaigns.

San Francisco, California, United States

Scaling Merchant solutions to the US and ROW

Singapore

Conceptualized, built, tested, and launched Google Pay for Business in India - a simple, more secure way for small and medium businesses to accept payments, share offers, track sales, and more.

Singapore

Worked with carrier partners, retailers and country teams to build in-store and pop-up experiences for the launch of Pixel 1 and 2 - in India, Australia and Singapore.

Singapore

Global

Learned Spanish in Peru, snowboarding in Chile, free diving in Fiji, kitesurfing in Sri Lanka and trained to be a divemaster in Thailand and a tec diver in Mexico Read IV - https://homegrown.co.in/article/30533/the-stories-of-18-inspired-young-indians-who-quit-their-city-lives-to-travel/

Singapore

Drove Asia-wide brand strategy, development and execution with a focus on campaign development, global brand/business alignment, online and offline media planning and performance/budget trackingMajor Campaigns led and supported includeIndia search awareness campaign: Launched country's first Google search campaign aimed at increasing brand awareness and usage Conducted extensive consumer research to glean insights and position campaign. Worked with multiple teams in Singapore, Gurgaon, Bangalore and Sydney to construct campaign structure, voice and effective media mixSearch campaign - IndonesiaSearch App campaign - Taiwan

Tokyo, Japan

Search LeadDrew on extensive knowledge of short and long term company goals, in-depth country knowledge as well as historical ROI to propose and advocate for a cohesive regional strategy and budgetsCollaborated with multiple country teams in an advisory as well as a hands on capacity, helping define relevant creative and media strategies as well as building campaign objectives and goalsProvided colleagues across the globe with up-to-date product market standings, conditions, forecasts and growth expectationsResulted in a streamlined approach to search marketing in the region with the ability to scale into new markets. Drove 40% yoy increase in overall budget*Japan search revitalization Launched the first voice-search only dedicated campaign globally based on user research findings and market insightsBuilt acquisition, retention and lapsed user recovery channels. Experimented with new media vehicles including retail. Developed long term plans, risk/return analysis and launched multiple campaign iterations*Taiwan and Hong Kong search stories Localized global search stories campaign format to suit local audiences by collaborating with the country teamWorked with the country team to shortlist and interview potential candidates. Collaborated with the agency team and the in-house brand studio to build crisp, engaging storylines. Built a custom YouTube interface to surface stories and create an effective user journey Chrome LeadLed APAC Chrome marketing with a specific focus on acquisition in troubled marketsLaunched innovative media and creative campaigns aimed at breaking through the clutter and generating traction across the funnelMonitored campaigns and helped build strategies around new user acquisition, retention and lapsed user activationMajor campaigns worked on includeMovember campaign - AustraliaBuild with Chrome - AustraliaWorld Wide Maze - Japan Open Spaces - IndonesiaCentralization of digital campaigns - APAC

Bangalore

Developed, executed and led Chrome Marketing for India with the ambitious goal of taking it to #1 browser position within a year and half. Stepped up to handle interim lead for B2C activities for Google India for a brief period as well as supporting B2B for Large Agency and MediaLaunched multiple national campaigns including Doodle 4 Google and Watch This Space

Mumbai Area, India

Core: Managed branding and corporate communicationsGenerated pan-India brand visibility contributing to a 30% YOY increase in sales Events:Conducted wine tasting sessions and training for corporate clientsConceptualized and executed "Sulafest", a day long extravaganza involving wine, music, food and arts aimed at increasing brand visibility among affluent audiences

Marketing

Mba, Business Administration And Management, General

Activities and Societies: Coordinator - Niche, The Marketing Club

Bms, Marketing And International Finance

Activities and Societies: PSDS, Rapport, Sydenham Alumni Association