 Successfully authored a 100+ page ebook on entrepreneurship; “The Entrepreneur’s Journey” that has been downloaded over 1000 times by entrepreneurs across 50 countries worldwide. The founder and publisher of the #1 business development and entrepreneurship blog in Nigeria www.naijapreneur.com, currently attracting over 20,000 visitors monthly.  The founder of www.Differentiate.Online the first of its kind integrated e-Marketing solution for smart businesses in Nigeria. Providing strategic support and advisory services to over 10 businesses on a regular basis including; Kaymu.com.ng, Africa Heritage Group, Enable Africa, Learner’s Edge Consulting, SME Club, Newchild Info. Tech, Damog Guards Ltd., DreamLook Beauty Ltd., Ivory Gold Ltd., OmniSoft Ltd., JusteLunch Ltd., Tested Ok Electronics Ltd., Spids Logistics Ltd., Midas Sports Comm. Ltd., Ietech Info. Engr. Tech. Ltd., Lighthouse Press, Kadozky Couture, Jegary Cottons, EntrepreNEWS and many others. Successfully led a team of four to create, plan and execute the first edition of “Made In Nigeria Entrepreneurs” [MINE] Conference held in Lagos on July 15th, 2010.

-Brand story development-Digital marketing strategy-Event sponsorship packages-PR strategy development-Strategic partnership engagement

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-Business Model Development-Brand Development Strategy and Execution-Product Development (Asuqu SME, Asuqu for Startups, Asuqu for Enterprise)-Digital Marketing Strategy Development and Execution-Go-to-market Strategy Development and Execution

--Designed a fully customized e-Commerce website for the company to sell their products online.--Thinking up highly engaging digital campaigns to sell the company products such as; #MyDoorStory which rewarded over 300 Nigerians within a month with N10,000/daily.--Ran a total of $60,000 advert campaign on google that generated over N300,000,000 in sales within 3 months.--Crafted over 700 product descriptions for the e-commerce website.

MARKETING STRATEGY DEVELOPMENT: A) Brand Development: This is how we will engineer the organization to discover its uniqueness and define its usefulness as a corporate entity to the target customer. It is the answer to the question --how are we going to become an ICON in our industry? KEY ACTIVITIES•Organizational DNA–the definition of purpose, vision, mission, and values •Competencies –the evaluation of organizational strengths and weaknesses•Opportunities–the identification of potential market needs and wants•Target Market Profiling–understanding WHO they are and WHY they buy•Competition Analysis –the evaluation of competitors’ strengths and weaknesses•Brand Positioning/Differentiation–creating a profitable niche for the brand •Value Proposition Marketing Analysis–product/service features VS benefit KEY DELIVERABLES • Identity –✓Who are we? ✓Why do we exist? and ✓Why should the customer or the market care?• Clarity–A. Brand Clarity ▪What IS our business? ▪What is NOT our business? ▪What SHOULD be our business? B. Target Market Clarity▪Who ARE our customers? ▪Who are NOT our customers? ▪Who SHOULD be our customers? C. Competition Clarity▪Who ARE our competitions? ▪Who are NOT our competitions? ▪Who SHOULD be our competitions? •Strategy – a clearly defined marketing plan for increasing the brand’s visibility and developing a competitive advantage in the market.✓Market Penetration Strategy✓PR Strategy✓Brand Differentiation Strategy✓Digital Marketing Strategy

-Developed a compelling brand story – “the Innoson Story” that resonated with over 10 million Nigerians online within a period of 2 months!-Creatively crafted a brand tagline …”it’s our own, drive with pride!” that enabled the company uniquely differentiate itself from all the other foreign automobile brands in Nigeria.-Led a team of four in the complete rebranding of the InnosonMotors.com website including an overhaul of their product contents and brand development.-Successfully launched strategic online campaigns that attracted the attention of the Nigerian National Assembly president (Bukola Saraki) and Senator Ben Murray-Bruce within 2 months!-Successfully developed an integrated Brand DNA that gave the organization a clear strategic direction for the next 10 – 25 years.

 Successfully initiated a corporate rebranding strategy with the CEO that positioned the company as Nigeria’s cultural heritage consortium.  Worked closely with the CEO to clearly define the value proposition of the company to her target customers and creatively re-crafted the company’s corporate profile to tell a compelling brand story that effectively communicates that value proposition. Coordinating the activities of both local and international service providers as the creative director for the on-going website redesign project of the company. Developing an operational structure for the company to enable it function effectively and efficiently through the strategic guidance of the CEO. Developing a 3-year strategic plan for the company that will be used to take the company from where it is to where it needs to be.  Effectively led a team of six as project manager for the 2014 The Dreams Project event powered by Eclipse Live.

 Initiated a content marketing strategy that focused on gaining mind-share through ‘story-selling’ [market orientation], this gave the brand the much needed credibility to get through the crucial start-up phase.  Successfully launched an online marketing campaign “Own A Shop Online” that strategically positioned the brand as the eCommerce platform for retail business owners in Nigeria and differentiated it from other major online sites like OLX.com, Konga.com and Jumia.com Creatively crafted customer-centered online articles/press releases to promote the brand that was published by over 20 Nigerian blogs online including major ones like; Linda Ikeji, Ynaija, ConnectNigeria, naijapreneur, Otekbits, etc that brought the brand additional visibility and facilitated more word-of-mouth marketing for the brand.  Project manager for Nigeria’s 1st “Online Celebrity Charity Auctions” powered by Kaymu.com.ng in collaboration with popular Nigerian celebrities like; Tuface Idibia, Eku Edewor, Mid Night Crew, Lynnxx, Denrele, Burna Boy and others to support Lagos State Motherless Babies Home.  Successfully managed the brand’s online presence on facebook and twitter creating a powerful engagement between the brand and her target customers that accounted for additional sales.  Single handedly designed the company’s content marketing platform [blog] and maintained a weekly publication schedule. This provided the much needed product knowledge that enabled potential customers make use of the site.

 Strategically re-positioned the business from an ordinary computer engineering start-up firm into a professionally successful IT consulting firm, which enabled the company explore other hidden market opportunities. As a result, today, the firm is the only Nigerian company offering cybercafé consultancy and the industry leader in cybercafé setup, startup and management.  Developed and successfully implemented a customer retention strategy for a cybercafé by introducing a membership initiative which focused on turning first time customers into repeat and loyal customers. As a result of this, the business started enjoying customer lifetime profits (CLP) and was able to save at least 70% on customer acquisition cost (CAC). Spearheaded the company’s product/service development process which involved the naming, branding, packaging and differentiation of the company’s total market offering into 6 major product/service categories. This brought about a 70% increase in total revenue over a 6 month period.  Publicized and promoted the company’s brand presence through the creation of the company’s profile, complementary cards, product/service brochures, and a website. This brought about a 300% increase in the clientele base from 5 customers to 20 customers, among which are; The Nigerian Air force, Lagos State Library Board, Nigerian Institute of Metrology (NIMET), NASMALT, Marketing Research consultants (MRC), Centrespread FCB etc.

Installed more than 20 computers and implemented customized applications to support the global requirements for internet ready PCs. Also provided ongoing troubleshooting and technical support that reduced the PCs down-time by 50% over a one year period. Initiated an additional service (overnight browsing) that accounted for a 35% increase in total sales.