Next-gen contextual targeting powered by cutting-edge semantic graph tech.

PERCEPT (www.perceptaudit.com) is the default, peace-of-mind, automated benchmarking system, providing on-going assurance about the efficiency and effectiveness of brand investment in digital media. Using cutting-edge technology combined with human expertise, PERCEPT audits and benchmarks digital media affordably, repeatably, consistently, independently, and at scale. We provide brand CEOs, CMOs and other senior advertisers with both confidence and improved return on their ad spend.

Founder and (ex) CEO of Smesh (http://sme.sh/). Smesh builds high-performance data processing, AI and Machine Learning systems to power a variety of digital products.Client projects included large scale paid search performance visualisation for Google & Unilever; a bespoke social media Command Centre for EE; live Twitter TV streaming for Zeebox/Beamly; and a Tweet-powered aeroplane for BA.

Ran a wonderful team of talented creative developers, working closely with producers, account directors, and the Poke founders. Sat at the intersection of business development, account management and project delivery. Lots of planning, costing & delivery of off-the-scale crazy and brilliant creative digital concepts. Delivered many high-traffic & high-profile campaigns including for Skype, Orange, EE and many others.

Netemic was a very early social media monitoring platform (pre Twitter and Facebook going mainstream; lots of blog analysis). Competitive, in its rather short time, with BrandWatch and Radian6.

Responsible for technical infrastructure, technical team and processes, provision of technical oversight and consultancy on wide-ranging client projects. Worked on the 2002 BAFTA-winning Habitat website, and many other early web-based wonders.