(Tj) Thomas Schier, Jr
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(Tj) Thomas Schier, Jr Email & Phone Number

Chief Operating Officer | Chief Executive Officer | Keynote Speaker | Brand Growth | Franchise Development | Culture Building | Strategic Operations | Entertainment | Hospitality | Financial Performance | Author at SmashSwing Immersive
Location: Dallas-Fort Worth Metroplex, United States, United States 5 work roles 2 schools
1 work email found @bigshotsgolf.com 3 phones found area 972 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email t****@bigshotsgolf.com
Direct phone (972) ***-****
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Current company
Role
Chief Operating Officer | Chief Executive Officer | Keynote Speaker | Brand Growth | Franchise Development | Culture Building | Strategic Operations | Entertainment | Hospitality | Financial Performance | Author
Location
Dallas-Fort Worth Metroplex, United States, United States

Who is (Tj) Thomas Schier, Jr? Overview

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Quick answer

(Tj) Thomas Schier, Jr is listed as Chief Operating Officer | Chief Executive Officer | Keynote Speaker | Brand Growth | Franchise Development | Culture Building | Strategic Operations | Entertainment | Hospitality | Financial Performance | Author at SmashSwing Immersive, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a work email signal at bigshotsgolf.com, phone signal with area code 972, and a matched LinkedIn profile for (Tj) Thomas Schier, Jr.

(Tj) Thomas Schier, Jr previously worked as CEO/Founder at Smashswing Immersive and Chief Executive Officer, President & Founder - Hospitality, Franchise Restaurant, Management at Smart Restaurant Group. (Tj) Thomas Schier, Jr holds Master Of Business Administration - Mba, Finance from The University Of Texas At Austin.

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Email format at SmashSwing Immersive

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*@bigshotsgolf.com
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Profile bio

About (Tj) Thomas Schier, Jr

TJ Schier, is a leading brand builder, operator and culture creator primarily in the competitive socializing, family entertainment and hospitality franchising space. He helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. TJ also founded and grew SMART Restaurant Group, a franchisee of Which Wich Superior Sandwiches, to 17 locations at its peak. The brand won numerous industry awards recognizing their team's innovative approaches to technology and people development. Multi-unit leaders were developed and systems and training created, much of which was adopted by the franchisor.In addition to being a multi-unit franchisee for over a dozen years, TJ used the lessons learned in his franchised restaurants to speak and consult with other brands on systems, guest service, Off-Premises (takeout/delivery/catering), running a successful franchise and motivating today’s generation. Dozens of brands have benefited by implementing systems created by TJ to help them implement systems, procedures and the right culture grow sales and unit counts...and their people!He has authored 4 books, including his 'S.M.A.R.T. Restaurant Guide’ series and 'Send Flowers to the Living! Rewards, Contests and Incentives to Build Employee Loyalty'. He has been a well-respected speaker and presents at numerous trade shows, industry events and manager/franchise conventions. In addition, TJ is often quoted or featured in publications on the topic of motivating today's employees, training today's generation and delivering outstanding guest service.

Listed skills include Restaurant Management, Training, Hospitality, Team Building, and 46 others.

Current workplace

(Tj) Thomas Schier, Jr's current company

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SmashSwing Immersive
Smashswing Immersive
Chief Operating Officer | Chief Executive Officer | Keynote Speaker | Brand Growth | Franchise Development | Culture Building | Strategic Operations | Entertainment | Hospitality | Financial Performance | Author
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5 roles

(Tj) Thomas Schier, Jr work experience

A career timeline built from the work history available for this profile.

Ceo/Founder

Current

CEO and Founder of a new immersive, patent-pending, multi-player, multi-ball tracking large scale gamified golf simulator. Owned & operated venues forthcoming. Product available for licensing at your FEC, venue, resort, cruise ship, golf course or theaters.

Oct 2023 - Present

Chief Executive Officer, President & Founder - Hospitality, Franchise Restaurant, Management

Current

US

  • 2021 - Present Hospitality and competitive socializing consulting doing fractional COO and training work for clients 2007 - 2021 Was the largest Which Wich Superior Sandwiches franchisee in the US for over a dozen years.
  • Created franchised organization growing to 17 units ($10+ M sales) at peak
  • Top quartile QSR-industry hourly turnover rates consistently under 100%. Promoted 4 managers to multi-unit leadership and created culture around ‘Make the Guest Say WOW!’ leading to high guest survey scores and AUV.
  • Conducted site selection, lease negotiations, construction & vendor contracts, build-out process, financing, company acquisitions, hiring, training, marketing and grand opening
  • Built e-learning program from orientation through multi-unit that was adopted by franchisor
  • Franchisee of the Year; President of Franchise Advisory Council (FAC) and Franchise Marketing Advisory Council (FMAC): Past President of DFW and Houston Marketing Coops
Apr 2007 - Present

Chief Operating Officer

Dallas, TX, US

  • Grew brand from 1 location to 7 in 20 months (revenues >$40M annually)
  • Corporate owned locations’ EBITDA exceeded budget within 6 months of opening
  • Built team to support development, construction, marketing, training, operations, IT, recruiting, finance, HR, private events and accounting to grow brand, streamline operations and improve sales and profitability of.
  • Shifted development away from secondary/tertiary markets and created new prototype to generate 3x projected current revenue and 50+% more EBITDA before growth was shelved
  • Established ‘Here, Everyone is a BigShot’ internal culture and guest service approach to hospitality; First of a kind team member loyalty program, text based micro-learning and communication platform created to ensure.
  • Streamlined menu and kitchen layout resulting in 20% reduction in service times and build-out cost, 200 basis point reduction in COGS and $30k in labor reduction per venue
Mar 2021 - Oct 2023

President & Founder

Incentivize Solutions
  • Created operational systems, culinary & employee training, guest service culture and retention programs for hospitality and franchise companies including:
  • Designed customer service and management development for Columbia University Dining to help move them from #3 to the #1 rated college and university dining program in 2018 (‘Best Colleges for Food’ – The Daily Meal)
  • Created ground-breaking training for Pal’s Sudden Service (first restaurant to win the Malcolm Baldrige National Quality Award). Pal’s is the #1 run restaurant chain in the US
  • Culinary and service programs for The Palm & Fogo de Chao
  • Designed operational, guest and training systems for: Buffalo Wild Wings, Urban Air Adventure Parks, McAlister’s Deli, Dave & Busters, Boot Barn, Dartmouth, Harvard, Chuck E Cheese’s, Jersey Mike’s, Snappy Salads, Old.
  • Presented to franchise, manager and industry conferences ‘7 Effective Systems to Out-Execute the Competition’ to groups such as: Orangetheory Fitness, IAAPA, Gold’s Gym, Hardee’s Franchise Assn, Interstate Batteries.
Apr 2001 - Mar 2021

Vice President, Field Support - Restaurant, Hospitality, Franchise, Guest Service, Management

Irving, TX, US

  • Led teams in Recruiting, Training, New Store Openings, Reservation Call Center and POS Support for a (then) $600MM publicly traded company to build party sales (+25%) while lowering call center cost $250k, lowered cost.
  • Led cross-functional teams to ensure Store Openings and field rollouts flawlessly executed
  • Managed budgets in excess of $3MM and implemented strategies within each department to help achieve company goals and targets
  • Prior positions included: 1983-1986 Trainer; 1986-1989 Manager; 1990-1991 Concept Training Manager; 1992-1993 Manager of Purchasing; 1994-1996 Director of Training 1997-2000 Director of Field Support
Mar 1983 - Apr 2001
2 education records

(Tj) Thomas Schier, Jr education

Master Of Business Administration - Mba, Finance

The University Of Texas At Austin

Bachelor Of Business Administration - Bba, Finance

The University Of Texas At Austin
FAQ

Frequently asked questions about (Tj) Thomas Schier, Jr

Quick answers generated from the profile data available on this page.

What company does (Tj) Thomas Schier, Jr work for?

(Tj) Thomas Schier, Jr works for SmashSwing Immersive.

What is (Tj) Thomas Schier, Jr's role at SmashSwing Immersive?

(Tj) Thomas Schier, Jr is listed as Chief Operating Officer | Chief Executive Officer | Keynote Speaker | Brand Growth | Franchise Development | Culture Building | Strategic Operations | Entertainment | Hospitality | Financial Performance | Author at SmashSwing Immersive.

What is (Tj) Thomas Schier, Jr's email address?

AeroLeads has found 1 work email signal at @bigshotsgolf.com for (Tj) Thomas Schier, Jr at SmashSwing Immersive.

What is (Tj) Thomas Schier, Jr's phone number?

AeroLeads has found 3 phone signal(s) with area code 972 for (Tj) Thomas Schier, Jr at SmashSwing Immersive.

Where is (Tj) Thomas Schier, Jr based?

(Tj) Thomas Schier, Jr is based in Dallas-Fort Worth Metroplex, United States, United States while working with SmashSwing Immersive.

What companies has (Tj) Thomas Schier, Jr worked for?

(Tj) Thomas Schier, Jr has worked for Smashswing Immersive, Smart Restaurant Group, Bigshots Golf, Incentivize Solutions, and Cec Entertainment.

How can I contact (Tj) Thomas Schier, Jr?

You can use AeroLeads to view verified contact signals for (Tj) Thomas Schier, Jr at SmashSwing Immersive, including work email, phone, and LinkedIn data when available.

What schools did (Tj) Thomas Schier, Jr attend?

(Tj) Thomas Schier, Jr holds Master Of Business Administration - Mba, Finance from The University Of Texas At Austin.

What skills is (Tj) Thomas Schier, Jr known for?

(Tj) Thomas Schier, Jr is listed with skills including Restaurant Management, Training, Hospitality, Team Building, Restaurants, Customer Service, Food And Beverage, and Franchising.

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