(Tj) Thomas Schier, Jr Email & Phone Number

CEO and Founder of a new immersive, patent-pending, multi-player, multi-ball tracking large scale gamified golf simulator. Owned & operated venues forthcoming. Product available for licensing at your FEC, venue, resort, cruise ship, golf course or theaters.

Us

2021 - Present Hospitality and competitive socializing consulting doing fractional COO and training work for clients 2007 - 2021 Was the largest Which Wich Superior Sandwiches franchisee in the US for over a dozen years. • Created franchised organization growing to 17 units ($10+ M sales) at peak • Top quartile QSR-industry hourly turnover rates consistently under 100%. Promoted 4 managers to multi-unit leadership and created culture around ‘Make the Guest Say WOW!’ leading to high guest survey scores and AUV average 20+% higher than brand; annual sales trend +3-5% > brand• Conducted site selection, lease negotiations, construction & vendor contracts, build-out process, financing, company acquisitions, hiring, training, marketing and grand opening • Built e-learning program from orientation through multi-unit that was adopted by franchisor• Franchisee of the Year; President of Franchise Advisory Council (FAC) and Franchise Marketing Advisory Council (FMAC): Past President of DFW and Houston Marketing Coops• Industry recognition: 2010 Applied Technology Award (QSR Magazine); 2012 NRA Operator Innovations Award Finalist

Dallas, Tx, Us

• Grew brand from 1 location to 7 in 20 months (revenues >$40M annually)• Corporate owned locations’ EBITDA exceeded budget within 6 months of opening• Built team to support development, construction, marketing, training, operations, IT, recruiting, finance, HR, private events and accounting to grow brand, streamline operations and improve sales and profitability of the venues• Shifted development away from secondary/tertiary markets and created new prototype to generate 3x projected current revenue and 50+% more EBITDA before growth was shelved• Established ‘Here, Everyone is a BigShot’ internal culture and guest service approach to hospitality; First of a kind team member loyalty program, text based micro-learning and communication platform created to ensure high-performing teams delivering great guest experience• Streamlined menu and kitchen layout resulting in 20% reduction in service times and build-out cost, 200 basis point reduction in COGS and $30k in labor reduction per venue• Staffed management through 80% internal promotions• Developed and implemented new venue opening process, manager and team member training programs, guest service standards, operational systems and programming for the brand to be positioned to grow via corporate owned, operated and franchised locations

• Created operational systems, culinary & employee training, guest service culture and retention programs for hospitality and franchise companies including: • Designed customer service and management development for Columbia University Dining to help move them from #3 to the #1 rated college and university dining program in 2018 (‘Best Colleges for Food’ – The Daily Meal) • Created ground-breaking training for Pal’s Sudden Service (first restaurant to win the Malcolm Baldrige National Quality Award). Pal’s is the #1 run restaurant chain in the US• Culinary and service programs for The Palm & Fogo de Chao• Designed operational, guest and training systems for: Buffalo Wild Wings, Urban Air Adventure Parks, McAlister’s Deli, Dave & Busters, Boot Barn, Dartmouth, Harvard, Chuck E Cheese’s, Jersey Mike’s, Snappy Salads, Old Spaghetti Factory, On the Border, Carvel and dozens of others• Presented to franchise, manager and industry conferences ‘7 Effective Systems to Out-Execute the Competition’ to groups such as: Orangetheory Fitness, IAAPA, Gold’s Gym, Hardee’s Franchise Assn, Interstate Batteries, Customer Service Revolution Conference, The Palm, NAASF (Subway Franchise Assn), Domino’s, Papa John’s, Baskin Robbins, The Cleaning Authority, Pirtek Hoses, MUFSO, Pizza Expo, Multi-Unit Franchise Conference. #1 rated speaker at National Restaurant Show 2014 and #2 in 2019

Irving, Tx, Us

• Led teams in Recruiting, Training, New Store Openings, Reservation Call Center and POS Support for a (then) $600MM publicly traded company to build party sales (+25%) while lowering call center cost $250k, lowered cost per hire over $300k annually, decentralized management training saving over $1MM annually; moved POS hardware maintenance in-house saving $250k• Led cross-functional teams to ensure Store Openings and field rollouts flawlessly executed• Managed budgets in excess of $3MM and implemented strategies within each department to help achieve company goals and targets • Prior positions included: 1983-1986 Trainer; 1986-1989 Manager; 1990-1991 Concept Training Manager; 1992-1993 Manager of Purchasing; 1994-1996 Director of Training 1997-2000 Director of Field Support

Master Of Business Administration - Mba, Finance

Bachelor Of Business Administration - Bba, Finance