T.J. Varley Email and Phone Number

Primarily focus on driving sales through social media and enhancing employee engagement through the creation of engaging training videos and product knowledge content. Use a creative mindset, exceptional storytelling abilities, and a deep understanding of sales techniques and employee training strategies. As a Content Creator Specialist, play a crucial role in developing compelling content that motivates CCL employees, boosts sales performance, and improves overall customer experience.

Weapons officer: Oversee all operations involving weapons. Directly in charge of 2 petty officers. Responsible for all weapons and ammunition on board. Along with qualifying and recertifying all law enforcement members of the 82 person crew. Law enforcement Officer: Supervise all operations involving law enforcement activity. Directly responsible for 2 Petty officers who qualified and re-certified members in the 82 person crew. Led all operations on deck during law enforcement missions including a 177 Haitian migrant case and 10 counter drug enforcement cases, detaining 38 drug smugglers and personally responsible for the inventory and security of approximately 180 million dollars worth of cocaine in the first year alone. In charge of ordering and maintaining approximately 150,000 dollars worth of law enforcement equipment. In-port OOD: Acting as the direct representative of the Commanding Officer by carrying out his plan of the day, making sure government assets are secure and safe. Respond to any casualties onboard and responsible for carrying out the commands orders. Morale Officer: In charge of all crew morale activities. Successfully planning over 20 morale events for a 82 person crew and managing the $6000 morale fund account, giving full financial reports every quarter. Assistant Operations Officer: directly in charge under the Operations Officer of 17 members of the Operations Department, weapons, navigation, intelligence operations , and law enforcement. Assistant Navigator: Supervise 3 members of Navigation Division. Successfully prepare and plan all routes travelled during patrols equalling over 20,000 nautical miles safely steamed. Chart preparation, navigation briefs, route planning etc. Landing Signal Officer: Supervise all deck personnel during helicopter evolutions to include 4 tie down members and a fuel team. In charge of giving the aircraft pilots signals to land safely and efficiently.

Social Media Manager• Successfully developed and executed social media strategies that increased brand awareness, drove engagement, and created a more consistent social media presence.• Collaborated with cross-functional teams (each of the Services, JAMRS’ contracted Ad agency, and JAMRS Communications and Market Research Teams) to ensure consistency in brand messaging, monitor industry trends, and conduct social media training sessions for internal teams to provide insight on what capabilities can be utilized across platforms. Direct Marketing Officer• Developed/executed Joint Direct Marketing efforts aimed at adult influencers of youth. Oversees world's largest database of youth contact info for recruiter prospecting; produces savings of $11M per year to DoD recruiting entities. Directs contracted team of four members; manages $6M budget.• Spearheaded the planning and execution of three, two-day JAMRS Joint Service Marketing Seminars to share insights on strategy and execution, catalyzing collaboration and fostering discussions on lessons learned. Seminar also delivered critical training to recruiting command components by ensuring staff gained critical knowledge and were up-to-date on the latest marketing best practices, resulting in more effective and efficient military recruiting marketing across the Services.Acting Interactive Marketing Officer (GS-14 level)• Lead program's digital marketing efforts; orchestrated contract deliverables valued at $12M; superbly maintained 4 websites including content audits confirming Service facts, updating college data/broken links, reporting performance analytics; conducting new enhancements; provided Services w/dashboards detailing performance of their content on program sites. Executed DoD's Adult Influencer Campaign; produced 2.3M site visits (up 57% from prior campaign), 210M digital media views, 51,500 link-offs to Services’ recruiting sites.