Andrew Tkachenko Email & Phone Number

Cupertino, California, Us

Experienced Customer Lifecycle Manager with expertise in optimizing customer acquisition through data-driven strategies, personalization, and automated journeys. Skilled in designing and executing tailored campaigns, conducting in-depth analysis, and leveraging A/B testing to improve engagement and maximize ROI. Proven ability to collaborate with cross-functional teams to identify opportunities, enhance user experiences, and drive impactful marketing outcomes.

Baltimore, Maryland, Us

Led optimization strategy across multiple subscription products, collaborate with external and internal marketing teams, as well as product managers and franchise directors to identify new opportunities to optimize marketing ROI, increase engagement and improve user experience by conducting data collection, deep research, and analysis, audience segmentation, A/B testing, personalization, and overall automation of marketing communications.

Los Angeles, California, Us

Responsible for ROI optimization across multiple channels. Developed, managed, and delivered testing strategies and optimization roadmaps which guided the experimentation and personalization programs by scoring, prioritizing, and logging of future test ideas and past test results. Worked closely with the data science team to identify areas of improvement, analyzed customer behavior, performance metrics, qualitative and quantitative customer data.

Alhambra, California, Us

Managed and launched large multichannel marketing campaigns, monitored performance KPIs for changes in trends, shared insights, and made recommendations to the marketing team. Continually evaluated and improved upon the effectiveness of A/B tests through a data-driven approach and KPI- driven analysis.

London, Greater London, Gb

Was responsible for the development of the creative strategies and concepts for multichannel campaign proposals — social, digital, ATL, and BTL. Delivered 360-degree creative ideas. I worked closely with the Creative Director building key–messaging and creative concepts for world-famous brands including Coca-Cola, Sony, Sony Ericsson, Lay’s, LG, Dirol, Mondelēz International (Milka Chocolate), Kinder Chocolate. Wrote copy for various social channels, scripts for TV and radio ads, print.

New York, Ny, Us

Working at Ogilvy & Mather taught me to be a perfectionist, take smart risks, believe in and defend my ideas. I also taught myself to think critically and deliver comprehensive ideas that would solve marketing problems in the most elegant and clever way. I learned to work in a corporate environment with agile and urgency, and understand essential goals at each level of the business. I collaborated on a daily basis with creative teams on prestigious award-winning projects from initial briefing to the final presentation. Worked with illustrators managing storyboard development. With production and post-production teams managing voiceovers, video and radio adaptations. Clients included Solpadeine, Kraft, Gurieli, BAT, Borjomi, Tuborg, and Sarmat.

Business Administration, Management And Operations

High School, General Studies