Tracy Kapteyn Email & Phone Number

Carrollton, TX, US

• As the Founder of ThinkpinTK™, I serve as a Fractional Chief Growth Officer (CGO), helping businesses, particularly mid-market accounting firms, unlock smarter growth through a unique combination of strategy and.
• Strategic Growth Leadership: Define and execute growth strategies that drive sustainable revenue and position businesses for long-term success.
• Service Development & Launches: Guide firms through the creation and implementation of innovative service lines, including Client Advisory Services and other value-driven offerings.
• Marketing Modernization: Redefine traditional marketing models to align with digital-first strategies, leveraging data-driven insights to drive results.
• Technology Integration: Help firms adopt and leverage cutting-edge technology to streamline workflows and enhance client experiences.WHY ThinkpinTK?ThinkpinTK™ was born from a passion to help firms and businesses.

Long Beach, CA, US

At Windes, I worked closely with the Managing Partner (CEO), board of directors, and other members of the partner and executive teams to drive overall business growth. As a strategic leader, multifaceted problem solver, service development and marketing expert my goal is to bridge the gap between various departments to create a cohesive strategy that moves.

• Successfully developed and launched a new wealth management division and service line for Windes, Inc. to drive significant revenue growth and market expansion.
• Developed a comprehensive service launch plan and marketing strategy, including target client profiles, sales enablement, and more.
• I spearheaded the creation and development of a new distinctive brand identity for our new wealth management division, ensuring alignment with strategic objectives and market positioning.
• Played an integral role in the successful development and implementation of necessary solicitor and joinder agreements, contributing to the seamless execution of key legal documentation essential to our operations.
• Developed and delivered training and support to equip employees’ firm wide with the knowledge needed to effectively engage clients and identify qualified opportunities.
• Championed the development of compelling messaging to effectively communication value proposition and differentiate offerings in the market, while also spearheading the development of our website to ensure alignment.

Alpharetta, Georgia, US

- Oversee the planning, development and execution of all product and performance marketing (including all campaigns), manage a unified brand image for the business, and ultimately generate revenue by increasing sales through successful integrated marketing for the portfolio of financial services education global brands – B2B, B2C (including Financial.

Atlanta, Georgia, US

Atlanta, Georgia, US

- Develop, oversee and execute global strategies for B2B SaaS marketing and sales development that contribute to high growth goals (by product/business unit/geography) - including but not limited to lead generation; brand management; communications; creative; digital, content, email/automation, and event marketing; social engagement; website development.

New York, NY, US

- Responsible for all activities related to creating and implementing a comprehensive marketing strategy and achieving TMP's sales goals - including B2B SaaS market development and planning, integrated strategies for promotion and advertising, agency/creative management, and business intelligence and analytics.- Create and implement effective sales.

New York, NY, US

- Setup and manage a 24/7 global SaaS product support team that provides the highest quality of service to our customers across all software and services offerings, worldwide.- Develop and execute recommendations for enhancements and initiatives that create a positive work culture, drive productivity, quality and profit.- Develop a resource and capacity.

New York, NY, US

- Manage and control all aspects of the Calgary branch office – including account management, account planning, business development, P&L, sales incentives, proposal development and approval, forecasting and pipeline management- Develop strategic sales plans (organic growth and new business), pricing, analyze and forecast revenue, prepare branch budgets.

New York, NY, US

- Provide leadership for TMP’s Client Strategy team, including overall management of clients.- Provision local, national, and global innovative communication solutions for clients - with an emphasis on the evolution to Digital and Interactive marketing. - Ensure all major recruitment marketing and talent acquisition initiatives are aligned with corporate.

Chicago, Illinois, US

 Pioneered the annual on premise and events calendar promotions and planning for Molson field marketing west. This resulted in Molson achieving maximum value and leverage of their sponsorship assets and maximized brand building and sales opportunities in all channels (including retail integration). It also broadened Molson’s reach to consumers by.

Montreal, Quebec, CA

 Developed and executed the annual B2B marketing plan for West Region - budget $2 MIL. Developed quarterly B2B promotions (and pricing) for enterprise, medium, small business and sales/retail channels, and ensured alignment with consumer offerings. Increased brand awareness outside of urban centers; including secondary centers and other across Alberta.

Montreal, Quebec, CA

- Aided in the successful start-up of Bell Mobility in Western Canada market.- Responsible for leading the successful sale of and support for all Bell Mobility wireless data products and services, B2B.- Developed the annual marketing and sales plan for Bell Mobility’s wireless business solutions in West Region.- Created a wireless data consultant support.

Vancouver, British Columbia, CA

- Responsible for new product development and implementation (wireless data network and internet services) - including but not limited to product requirements definition, planning and product lifecycle communications and management.

Vancouver, British Columbia, CA

- Spearheaded the launch of new wireless data products and services, including the first cellular wireless packet data network, and the first point of sale terminal for this network.- Developed and implemented an annual market plan for wireless data network (CDPD) and services (including pricing and distribution strategies).- Created the distribution.

Vancouver, British Columbia, CA

- Sales and relationship building.- Responsible for the successful revenue growth and maintenance for large business clients in Alberta; wireless communications services (analog/digital cellular, analog data, broadband, satellite, RF/private radio systems).- Total Quality (TQM) Ambassador and Trainer

Business Admin Degree, Management

Management Certificate, Business

Bachelor Of Business Administration (Bba), Management Concentration