Thomas Kassebart Email & Phone Number

New York, NY, US

• Principal Product Manager handling the building and implementation of the digital roadmap for Hertz digital products (websites and apps) across multiple brands. Responsible for all aspects of the product development.
• Lead Product Manager on successful launch of new $2B hertz.com site overseeing 4 Agile squads across Chicago, NYC and London working with both internal and external teams
• Overseeing all content planning and implementation across multiple content systems
• Responsible for building product roadmap for existing and new hertz.com site and achieving revenue, cost saving and KPI goals
• Hands on work on all projects from conceptualization, prioritization, requirements through to UAT, launch and KPI tracking for hertz.com
• Key stakeholder in launching of new Hertz Mobile App including requirements, testing and troubleshooting

New York, NY, US

Product Owner handling the implementation of the digital roadmap for a $250 million Scholastic website. Responsible for SDLC and implementation of all projects as well Budget, Analytics, Troubleshooting and Vendor Management.- Spearheaded the strategy and implementation of the digital roadmap. Handled requirements gathering & writing, design.

Estero, FL, US

• Lead a team of 14 people responsible for the successful design, requirements, and UAT for every project that has gone live across all websites (Hertz.com, Car Sales, Equipment Rental, 24/7, Entertainment Services.
• Key point of contact for the business (Marketing, Sales, Operations, Legal, Pricing, etc) when projects are conceptualized providing guidance, UI/UX designs, technical specifications and leadership to push the projects.
• Proficient in project demos via prototyping or project walkthroughs presented to all levels of the organization including Sr. Mgmt
• Extensive experience working with consultants such as AT Kearny, McKinsey, Accenture and other smaller agencies to go through product designs, discussions and decisions on the best way to move forward
• Help move the company in the direction of more data driven decisions by sounding the alarm for more a/b testing, user testing, and focus groups for projects, oftentimes working closely with marketing and third Party.
• Knowledgeable in both Omniture and Google Analytics products in order to measure effectiveness of launched projects; also ensure team was able to work with these tools

Estero, FL, US

• Managed the Hertz Claims Management website and the eMember section of hertz.com including all UI Design, Analytics, and System Solutions.
• As manager of eMember, oversaw 2 BA’s; responsible for their projects work, performance reviews and day to day functions
• Implemented complete redesign of the loyalty program enrollment process that resulted in a 15% increase in conversion rates
• Spearheaded the strategy of doing user testing on the enrollment process and coordinated it through the Marketing department prior to release of the project
• Designed and created entirely new concept of sending enrollment links to Corporate clients that is still in use today
• As manager of Hertz Claims for eCommerce, oversaw the launch of a completely new website and interactive Accident notification form

Estero, FL, US

eCommerce Design, Analytics and System Solutions

Florham Park, NJ, US

• Acted as Product Owner and developer on company website. Responsible for visits increasing 40% in 6 months
• Created and produced product brochures, spec sheets, and all other marketing literature
• Spearheaded the creation of customer database used for direct mailings. Responsible for all CRM campaigns based off of this customer data.
• Designed and created magazine advertisements published in Trade Journals for product line and new product releases
• Planned, coordinated and attended trade shows throughout the US, Canada and Europe
• Created, wrote content for, organized and edited internationally distributed newsletter for clients and customers to be used as a sales tool (Direct mkt, trade shows, product insert)

Master Of Business Administration (Mba)

Bachelor Of Science (Bs), Business Administration, Marketing

International Business