Thomas Kassebart Email & Phone Number

New York, Ny, Us

Principal Product Manager handling the building and implementation of the digital roadmap for Hertz digital products (websites and apps) across multiple brands. Responsible for all aspects of the product development life cycle and implementation of all projects as well KPI’s, Budget, Troubleshooting and Vendor Management.• Lead Product Manager on successful launch of new $2B hertz.com site overseeing 4 Agile squads across Chicago, NYC and London working with both internal and external teams• Overseeing all content planning and implementation across multiple content systems• Responsible for building product roadmap for existing and new hertz.com site and achieving revenue, cost saving and KPI goals • Hands on work on all projects from conceptualization, prioritization, requirements through to UAT, launch and KPI tracking for hertz.com• Key stakeholder in launching of new Hertz Mobile App including requirements, testing and troubleshooting• Launched digital enhancements in discount fraud protection and loyalty improvements to realize multi-million dollar cost savings and revenue KPI’s• Led the digital implementation of award-winning technology innovations with CLEAR technology to improve rental process through Digital and Operational enhancements• Digital Leader on complete system overhaul across all channels of Hertz including Digital, Call Center and Reservation systems amongst others

New York, Ny, Us

Product Owner handling the implementation of the digital roadmap for a $250 million Scholastic website. Responsible for SDLC and implementation of all projects as well Budget, Analytics, Troubleshooting and Vendor Management.- Spearheaded the strategy and implementation of the digital roadmap. Handled requirements gathering & writing, design, prioritization, and UAT of all projects through the entire SDLC.- Experienced in Salesforce Commerce Cloud (Demandware) site implementation and Salesforce Business Manager for day to day operations of site.- Launched an Analytics strategy to implement Omniture tagging throughout the site leading to increased visibility into project results and strategy decisions.Managed the Budget of the eCommerce team along with the Technical team to ensure spend is within budget and projects are implemented successfully.- Drove the A/B testing strategy on the site through Adobe Target, Demandware and Certona. Designed the tests, implemented and tracked the results.- Responsible for troubleshooting and defect management of site. Worked closely with Customer Service team to track issues, call volume and prioritization of defects.- Vendor management with Salesforce, Certona, Mouseflow, Foresee, and Bazaarvoice.

Estero, Fl, Us

Lead a team of 14 people responsible for the successful design, requirements, and UAT for every project that has gone live across all websites (Hertz.com, Car Sales, Equipment Rental, 24/7, Entertainment Services, Claims Management, Firefly, Dollar, Thrifty, and mobile apps).• Key point of contact for the business (Marketing, Sales, Operations, Legal, Pricing, etc) when projects are conceptualized providing guidance, UI/UX designs, technical specifications and leadership to push the projects live• Proficient in project demos via prototyping or project walkthroughs presented to all levels of the organization including Sr. Mgmt • Extensive experience working with consultants such as AT Kearny, McKinsey, Accenture and other smaller agencies to go through product designs, discussions and decisions on the best way to move forward• Help move the company in the direction of more data driven decisions by sounding the alarm for more a/b testing, user testing, and focus groups for projects, oftentimes working closely with marketing and third Party Agencies (Adobe, Maxymiser) to conduct these tests• Knowledgeable in both Omniture and Google Analytics products in order to measure effectiveness of launched projects; also ensure team was able to work with these tools• Trained in Usability design through numerous Nielsen Norman training seminars; saw to it that entire team was trained in these same concepts as well in order to provide the best UI/UX experience to customers• Experience in both Waterfall and Agile methodologiescations and Responsive Design for hertz.com, was involved in the design, testing, and approvals of the apps.• Work very closely with the CRM and consulting teams on our new CRM system to use brainstorming and customer research to take high level project ideas and turn them into customer benefitting projects• Responsible for multiple launches and rebranding’s of the first ever Hertz Car Sharing application

Estero, Fl, Us

Managed the Hertz Claims Management website and the eMember section of hertz.com including all UI Design, Analytics, and System Solutions.• As manager of eMember, oversaw 2 BA’s; responsible for their projects work, performance reviews and day to day functions• Implemented complete redesign of the loyalty program enrollment process that resulted in a 15% increase in conversion rates• Spearheaded the strategy of doing user testing on the enrollment process and coordinated it through the Marketing department prior to release of the project• Designed and created entirely new concept of sending enrollment links to Corporate clients that is still in use today• As manager of Hertz Claims for eCommerce, oversaw the launch of a completely new website and interactive Accident notification form• Worked as a key Business Analyst/Product Owner in the design, specifications and testing (both functional and users acceptance) of re-launch of hertz.com• Implemented linking strategy for multi-billion dollar website; responsible for creating the process of link creation, function, distribution and analytics on performance• Led the online customer care function for hertz.com, including monitoring the webmaster inbox, responding to customers via email and phone as well as troubleshooting issues

Estero, Fl, Us

eCommerce Design, Analytics and System Solutions

Florham Park, Nj, Us

• Acted as Product Owner and developer on company website. Responsible for visits increasing 40% in 6 months• Created and produced product brochures, spec sheets, and all other marketing literature• Spearheaded the creation of customer database used for direct mailings. Responsible for all CRM campaigns based off of this customer data.• Designed and created magazine advertisements published in Trade Journals for product line and new product releases• Planned, coordinated and attended trade shows throughout the US, Canada and Europe• Created, wrote content for, organized and edited internationally distributed newsletter for clients and customers to be used as a sales tool (Direct mkt, trade shows, product insert)

Master Of Business Administration (Mba)

Bachelor Of Science (Bs), Business Administration, Marketing

International Business