Tyson Brown Email and Phone Number

• Work with colleagues to understand relative priorities (tactical and strategic) for technology needs• Serve as primary liaison to work with internal IT partners to advocate for Enrollment Services priorities and emergent situations• Coordinate with Enrollment Services leadership to understand relative priorities of emerging technology needs in order to advocate for resources.• Unit liaison to Identity Management Advisory Board• Lead monthly meeting with IT to review status of all ESS IT projects and set/reset priorities • Evaluate opportunities for efficiency in the application reading process as one aspect to support strategic needs related to the Undergraduate Admissions application reading cycle

• Oversee efforts of Regional Recruitment Staff (1 Associate Director, 3 Assistant Directors)• Supervise Marketing and Communication unit within the office (1 Director, 1 Marketing Associate)• Direct processing operations for application and data entry (1 Senior Assistant Director, 1 Processor)• Salesforce Administrator for Undergraduate Admissions and Enrollment Services• Evaluate internal and external data to understand trends for effective data driven decisions associated with enrollment• Manage annual updates, data integrations and operations of Common Application, Target X, Salesforce and Perceptive Content• Oversee evaluation and application review process• Coordinate joint efforts between Financial Aid and Enrollment Management Systems and Analytics teams

• Oversee efforts of Regional Recruitment Staff (1 Associate Director, 3 Assistant Directors)• Supervise Marketing and Communication unit within the office (1 Director, 1 Marketing Associate)• Evaluate internal and external data to understand trends for effective data driven decisions associated with enrollment.• Manage annual updates, data integrations and operations of Common Application, Target X, Salesforce and Perceptive Content• Oversee evaluation and application review process• Coordinate joint efforts between Financial Aid and Enrollment Management Systems and Analytics teams

• Plan, create and implement goals within this unit to assist with meeting enrollment goals of the university.• Implement strategies related to technology for the department.• Maintain system integrity and ensure quality of data input and output through standardized procedures and proactive quality control measures.• Oversee the collaborative effort related to decision release, decision letter generation, data used for yield events and institutional research.• Maintain vendor relationships with key partners including Common Application and ASAP (mailing and fulfillment vendor).• Managed teams responsible for document intake, processing and customer service.• Served as functional lead for the Office of Undergraduate Admissions implementation of Perceptive Content 7 (ECM), TargetX (CRM) Decision Release and the associated data integrations with Banner.• Salesforce Administrator for Office of Undergraduate Admission and Enrollment Management Unit.• Identify opportunities for greater efficiencies, interdepartmental collaboration and integration.• Common Application Advisory Board (2015-2018). Approved changes to application annually.

•Supervise and manage daily operations of Processing and Public Contact areas within the office•Manage inbound phone and email questions from the public and university constituents •Supervise 4 professional staff members and 4-8 seasonal staff members.•Managed application criteria development, application evaluation and committee selection process (20-30 readers)•Lead admission committee for Freshman and Transfer applicants.•Coordinated decision release process for freshman (3 release dates) and transfer students (2 release dates)•Oversee data clean up for decision release•Managed decision letter generation, admission packet creation and transfer credit evaluation.•Supervise and coordinate work study transcript evaluators (6-10 students annually)•Managed relationships with 3rd party vendors. (E-scrip Safe, Parchment, College Board, Xerox and Cappex)•Common Application Liaison•Primary functional Point of Contact for CRM implementation (Target X built on Salesforce platform)•Co-lead of ECM redesign and implementation (Perceptive Content)•Coordinated regional recruitment of assigned territory •Managed Undergraduate Admission Appeals process (Decisions, Scholarships, Deferral request and Financial Aid)•Managed Final Transcript process for Freshman and Transfer applicants•Department of Information Technology Liaison •Back up Athletic Liaison for NCAA Division I Institution (Atlantic 10 Conference)

•Supervise and manage daily operations of Public Contact and Operations areas within the office.•Supervise a staff of 10 professional staff members, 18 student assistants and 22 tour guides.•Designed and implemented paperless evaluation and review process through Image Now document imaging system.•Redesigned data entry and processing procedures to increase efficiency in application review.•Managed application criteria and reading cycle.•Coordinated Request Tracking (RT) system for public correspondence.•Oversee Residency and Judicial inquiries and appeals within the admission process.•Counsel students who wish to return to the institution through the Readmission and Reinstatement application process.•Provide leadership to student tour guide and student assistants.•Serve as liaison to the Office of the Registrar, Athletic Department, The Common Application and College Net vendor services.

•Supervise and manage daily operations of office (10 admission officers and clerical staff) including developing and organizing publications, overseeing communications/marketing plan, implementing recruitment strategies, and refining programming goals. •Overhauled the application review process to include deadline driven decisions to provide a more effective enrollment management plan. •Provide leadership in the identification and development of new prospects, including partnerships with college preparatory programs.•Coordinate all scholarship programs administered by the Office of Undergraduate Admission.•Counsel prospective students and families on admission to the university.•Serve as liaison to New Student Orientation Office and the Athletic Department.•Implemented Admission Review Board to examine applicants with criminal backgrounds.

•Coordinated regional recruitment activities, travel and programs for assigned territory; evaluated and selected students from a pool of 1,400 applications from New York, California and Richmond metropolitan area.•Implemented multicultural programs to attract and enroll academically gifted multicultural students, which resulted in significant increases in targeted populations; Supervised student interns who served a liaison for multicultural programming.•Supervised the Unclassified and Athletic Admission processes (250-300 students annually), which resulted in streamlining operational efficiencies with the Athletic Department.•Co-coordinator and manager of experimental Facebook content.•Member of Events, Visit and Outreach (EVO) committee, which guided all programming efforts.•Counseled students and conducted admission information sessions on/off campus for prospective students.•Coordinated tour guide selection and training program.•Served as office liaison between Admission and Financial Aid.