Peter Smith Email & Phone Number

Greater Milwaukee Area

• Serves as key point of contact for practice and industry groups for coordination and planning of business development and marketing initiatives.• Manages the development/launch of new service offerings.• Oversees research of prospective targets, industries, markets and competitors to identify trends, service needs and opportunities for growth.• Manages entire process for responding to RFPs, including strategic planning, proposal production and presentation preparation.• Identifies and facilitates methods to enhance cross-selling of services between practice areas and offices.

Greater Milwaukee Area

On July 15, 2016, Whyte Hirschboeck Dudek S.C. combined with Husch Blackwell.• Business Development Manager for the Financial Services & Capital Markets industry group. This group includes Banking & Finance, Capital Markets, Financial Litigation, Insolvency & Commercial Bankruptcy, Insurance, Investment Management, Private Wealth, Tax Credits, Succession Planning and Trust & Estate/Fiduciary Litigation.• Served as the key point of contact to attorneys and practice/industry group chairs for coordination and planning of business development initiatives; and monitor, evaluate and report on progress of all pipeline activities.• Served as manager for client service teams.• Managed public relations firm and evaluate the relevancy and cost effectiveness of each project, with a focus on presenting the attorneys as industry thought leaders.• Managed the planning and support of industry-specific events and sponsorships, and in the production of print and online marketing material.• Oversaw research of prospective targets (including cross-marketing to existing clients), industries, markets and competitors to identify trends, service needs and opportunities for growth.• Oversaw Financial Services & Capital Markets submissions for directories, awards and rankings.• Conceptualized and developed the firm’s Dealmaking Reception, an annual event highlighting the firm’s clients as well as the successful deals with those clients.• Forecasted and evaluated practice group marketing budgets.• Co-managed the firm’s website redesign and launch.• Co-developed and implemented attorney marketing and business development programs resulting in individual marketing plans and new business totaling more than $1 million.• CRM Database (InterAction) – Goal of increasing the utilization of InterAction to leverage internal and external communication and client development opportunities.• Served on the firm’s Diversity & Inclusiveness and Sustainability committees.

Greater Milwaukee Area

On July 15, 2016, Whyte Hirschboeck Dudek S.C. combined with Husch Blackwell.• Marketing Manager for the Corporate & Finance, Real Estate, Intellectual Property, Litigation and Human Resources Law practice groups. These groups included the following teams: Corporate Transactions, Taxation, Bankruptcy, Health Care, International Transactions, Trusts & Estates, Public Finance and Commercial Finance, Sustainability & Renewable Energy, Environmental Law, Technology Law, Condominium & HOA Law, Credit Union Law, Life Sciences, Construction Services, Higher Education and Energy & Mining, among others.

• Liaison between marketing, engineering and sales.• Industrial Dealer Reference Guide – Created guide to educate dealers on Generac’s policies, procedures and marketing co-op program.• Industrial and Wholesale Marketing Co-op Programs – Enhanced programs to help dealers market their business and Generac.• Website – Managed the redesign and launch of Generac’s corporate and Guardian Brand Division websites.

• Assisted in the entire process of the firm’s identity/branding campaign, from inception to launch.• Project Lead – Website re-design and launch; CRM database roll-out (InterAction); and development/maintenance of marketing department Intranet site.• Assisted marketing director in forecasting department budget and spending.• Managed the creation, production and distribution process of firm brochures, newsletters and client alerts.• Independently saved the firm $70,000 in five years by providing in-house design/maintenance of the firm’s website.• Conducted market research efforts – establishing potential clients.• Researched and prepared information to fulfill RFP requests.• Tracked new business through website and RFP victories.• Advised Venture Capital (Venture BestTM) and eBusiness practice groups to increase targeted marketing efforts.• Managed vendors in creating branded promotional items.• Marketing liaison and member of the firm’s Technology Committee.• Managed and attended industry seminars and trade shows.• Designed PowerPoint presentations for external and internal seminars.• Coordinated print ads for publications.• Liaison to practice group chairs in maintaining practice group descriptions and individual attorney biographies.

• Assisted in the entire process of a new product line launch, from inception to product availability.• Designed marketing/sales brochures, product specification sheets and installation instructions.• Liaison to engineering for installation and product material support.• Managed the production and printing of product literature.• Designed and coordinated print ads for publications.• Managed product photo shoots.• Managed and attended trade shows.• Coordinated the distribution of sales samples and marketing materials to all sales channels.

Bs, Communications

Activities and Societies: Public Relations Student Society of America (PRSSA) - Vice President, American Marketing Association (AMA).

Mba, Marketing