Peter Smith Email & Phone Number

Greater Milwaukee Area

• Serves as key point of contact for practice and industry groups for coordination and planning of business development and marketing initiatives.
• Manages the development/launch of new service offerings.
• Oversees research of prospective targets, industries, markets and competitors to identify trends, service needs and opportunities for growth.
• Manages entire process for responding to RFPs, including strategic planning, proposal production and presentation preparation.
• Identifies and facilitates methods to enhance cross-selling of services between practice areas and offices.

Greater Milwaukee Area

• On July 15, 2016, Whyte Hirschboeck Dudek S.C. combined with Husch Blackwell.
• Business Development Manager for the Financial Services & Capital Markets industry group. This group includes Banking & Finance, Capital Markets, Financial Litigation, Insolvency & Commercial Bankruptcy, Insurance.
• Served as the key point of contact to attorneys and practice/industry group chairs for coordination and planning of business development initiatives; and monitor, evaluate and report on progress of all pipeline.
• Served as manager for client service teams.
• Managed public relations firm and evaluate the relevancy and cost effectiveness of each project, with a focus on presenting the attorneys as industry thought leaders.
• Managed the planning and support of industry-specific events and sponsorships, and in the production of print and online marketing material.

Greater Milwaukee Area

• On July 15, 2016, Whyte Hirschboeck Dudek S.C. combined with Husch Blackwell.
• Marketing Manager for the Corporate & Finance, Real Estate, Intellectual Property, Litigation and Human Resources Law practice groups. These groups included the following teams: Corporate Transactions, Taxation.

• Liaison between marketing, engineering and sales.
• Industrial Dealer Reference Guide – Created guide to educate dealers on Generac’s policies, procedures and marketing co-op program.
• Industrial and Wholesale Marketing Co-op Programs – Enhanced programs to help dealers market their business and Generac.
• Website – Managed the redesign and launch of Generac’s corporate and Guardian Brand Division websites.

• Assisted in the entire process of the firm’s identity/branding campaign, from inception to launch.
• Project Lead – Website re-design and launch; CRM database roll-out (InterAction); and development/maintenance of marketing department Intranet site.
• Assisted marketing director in forecasting department budget and spending.
• Managed the creation, production and distribution process of firm brochures, newsletters and client alerts.
• Independently saved the firm $70,000 in five years by providing in-house design/maintenance of the firm’s website.
• Conducted market research efforts – establishing potential clients.

• Assisted in the entire process of a new product line launch, from inception to product availability.
• Designed marketing/sales brochures, product specification sheets and installation instructions.
• Liaison to engineering for installation and product material support.
• Managed the production and printing of product literature.
• Designed and coordinated print ads for publications.
• Managed product photo shoots.

Bs, Communications

Activities and Societies: Public Relations Student Society of America (PRSSA) - Vice President, American Marketing Association (AMA).

Mba, Marketing