- Responsible for overseeing department budgets, reporting and planning.- Fundamental in implementing new techniques via digital marketing to generate quality leads.- Developed and executed a new successful consumer funnel (B2B)- Responsible of cultivating relationships with outside organizations in efforts of cross-marketing opportunities.- Employee Procurement- Manage HR/Payroll responsibilities- Identify and address non-efficient processes we could benefit from changing/updating

- Responsible for overseeing department budgets, reporting and planning.- Fundamental in implementing new techniques via digital marketing to generate quality leads.- Developed and executed a new successful consumer funnel (B2B)- Reduced employee turnover by 44%- Responsible of cultivating relationships with outside organizations in efforts of cross-marketing opportunities.- Identify and address non-efficient processes we could benefit from changing/updating

Marketing Campaigns/Decks- Complete campaigns with forecasted ROI- Market Trends- Customer Profiles / Target Audience with Insigths- PR ApproachE-Mail Campaigns- Segmented E-Mails with Focused Goals- A/B Testing- Analytic TrackingCompany Branding- Rebranded Company Logos and Website- Introduced New Uniforms and Swag- Company Pamphlets & MailersCross Marketing- Built Lasting Relationships with Relatable Companies to Broaden Customer Base- Real Estate Agents, Property Management Companies, Fencing Companies, Etc.Managed 3rd Party Lead Generation- Responsible For Vetting, Distributing, and Tracking Leads- Cost Per Acquisition, Cost Per Lead, Conversion Rate, Lead Per Source, Etc.- Allocated Budgets According to Expected ROI For Each Source- Angies List, Home Advisor, Houzz, Groupon, Porch, GAF, Better Business Bureau, Facebook, YelpDigital / Social Marketing- Developed Quarterly Content Calendar- Managed Instagram and Facebook Pages Daily- Generated Content for all Social Outlets- Responsible for Tracking Engagement from Social Efforts- A/B Test Promotions and Ads for Best Results- Organically Built/Grew Companies Social PresenceCompany Website- Responsible for Design and Content of Website- Tracked Site Traffic and Lead Analytics- Designed Site Around SEO and UX- Personally Managed the Chat RoomReview Campaign- Cultivated Real Experiences with Clients That led to Positive Reviews Across Many Channels.- Responded to 100% of Reviews- Helped Build SEO Organically- Responsible for Reviews on Over 10 Pages at Once- Personally Visited Clients to Log ReviewCanvassing- Managed a Canvassing Team of 4- Generated Organic High Quality Leads- Oversaw the Distribution of Leads- Tracked Closing Rate for Project Manager and CanvasserMailers- Developed Multiple Mailers for Canvassing and EDDM- A/B Tested Different Designs for Best Results- Worked with Sales Team to Strategically Map out the Best Areas for Distribution- Track ROI

Marketing Campaigns/Decks- Complete campaigns with forecasted ROI- Market Trends- Customer Profiles / Target Audience with Insigths- PR ApproachE-Mail Campaigns- Segmented E-Mails with Focused Goals- A/B Testing- Analytic TrackingCompany Branding- Rebranded Company Logos and Website- Introduced New Uniforms and Swag- Company Pamphlets & MailersCross Marketing- Built Lasting Relationships with Relatable Companies to Broaden Customer Base- Real Estate Agents, Property Management Companies, Fencing Companies, Etc.Managed 3rd Party Lead Generation- Responsible For Vetting, Distributing, and Tracking Leads- Cost Per Acquisition, Cost Per Lead, Conversion Rate, Lead Per Source, Etc.- Allocated Budgets According to Expected ROI For Each Source- Angies List, Home Advisor, Houzz, Groupon, Porch, GAF, Better Business Bureau, Facebook, YelpDigital / Social Marketing- Developed Quarterly Content Calendar- Managed Instagram and Facebook Pages Daily- Generated Content for all Social Outlets- Responsible for Tracking Engagement from Social Efforts- A/B Test Promotions and Ads for Best Results- Organically Built/Grew Companies Social PresenceCompany Website- Responsible for Design and Content of Website- Tracked Site Traffic and Lead Analytics- Designed Site Around SEO and UX- Personally Managed the Chat RoomReview Campaign- Cultivated Real Experiences with Clients That led to Positive Reviews Across Many Channels.- Responded to 100% of Reviews- Helped Build SEO Organically- Responsible for Reviews on Over 10 Pages at Once- Personally Visited Clients to Log ReviewCanvassing- Managed a Canvassing Team of 4- Generated Organic High Quality Leads- Oversaw the Distribution of Leads- Tracked Closing Rate for Project Manager and CanvasserMailers- Developed Multiple Mailers for Canvassing and EDDM- A/B Tested Different Designs for Best Results- Worked with Sales Team to Strategically Map out the Best Areas for Distribution- Track ROI

- Enhanced customer rapport via online channels and developed weekly updates and specials via email, Twitter, Facebook, YouTube and LinkedIn driving Facebook page “Likes” to nearly 10,000 - Developed marketing schemes and incentives to drive customers to social media accounts- Managed customer feedback, interaction and awareness via Google Analytics- Recorded, uploaded and edited all media to website and social media accounts

- Coordinated the 2011 First Step Fundraising Event raising over $2,300 in four hours- Created and maintained social media devices in order to raise awareness and financial contributions to the program- Obtained Child Abuse Prevention certification within the first week of hire- Increased volunteer participation through blogs and social media development by 55%

- Coordinated all Ciroc sponsorship and customer relations events for the Atlanta area- Developed marketing schemes/promotions and worked with brand specialist to generate brand awareness helping increase the Atlanta market by 120%- Required to be knowledgeable and compile a weekly list on all competitors’ events in the Atlanta area and schedule Ciroc events accordingly- Coordinated and supervised models, photographers, caterers, stylist and public relations representatives for various events