Managing the creative practice within the Shift7 organization. Working with fellow practice leads to define project scope, build out statements of work, and helped establish collaboration across business practices during the sales process. Additionally, I work to create opportunities for the creative team to expand skillsets and foster career growth.

In addition to the responsibilities of a Design Director, I worked with the practice lead to define career paths and identify opportunities for growth within our creative team. I worked with the VP of creative to assist in the sales process by contributing to project estimation activities, scope evaluation, and high-level solution planning within the lens of UX/UI design to ensure quality experiences delivered on-time and under budget.

Planning and executing human-centered design strategy engagements to improve understanding of end-user motivations. Driving design programs for clientele utilizing commerce and content platforms such as Salesforce B2B Commerce & Lightning, Bloomreach, Adobe Experience Manager, and Sitecore. I also work to mentor and grow the design team’s capabilities through active, one on one discussion and expanding the team’s toolset.

Collaborating with leadership to help define team methodology and approach to user-centered design, as well as further expand the team's testing and validation capabilities by introducing tools and instructing on their usage. Assisting in business development by participating in initial conversations with existing or potential clients to help establish Gorilla as an informed partner and subject matter expert in the field of User Experience and strategy. Providing guidance and direction on a project level to help define scope and experience strategy, while assisting in deliverables when required.

Defined and implemented experience strategy on a project to project basis, working with client stakeholders to identify customer demographics and user personas. Developed research initiatives to provide clarity around user behaviors and used data-centered assumptions to provide direction for User Experience deliverables.

Worked to develop and maintain processes that instill best practices on a project as well as internal team level. Mentor to colleagues, helping them work toward goals for personal and career-level achievement. Provided guidance toward best practice and UX fundamentals through one-on-one and team review sessions.

Led UX design for long-term redesign of global ERP system. Facilitated customer success through building and maintaining a user-centered design approach and built up communication around sound UX fundamentals. Acted as resource of knowledge for junior team members, providing guidance through example and review sessions.

Worked as lead creative on a multitude of projects ranging from UX Strategy, UI design, annual reports, as well as digital marketing communications.

Worked to establish cohesive brand messaging for Atomic Brand products. This position included packaging design and production as well as web development and print collateral.

Managed the design of print and web material as well as email campaigns. I also worked with the software team in UI development as well as with the industrial design team in product development and design.

Worked with the principal in creating brand strategies and implementation within the hospitality and B2B industries. I handled the creation of web UI as well as print collateral for various clients.

Primarily responsible for developing interfaces for training software using Flash.