Diversely driven in the pursuit of outstanding design and marketing communications.Responsible for conceptualization, design and development of online and offline communications for diverse organizations ranging from non-profit and educational services, start-up businesses, National Park Service and members of the entertainment industry.

Responsible for the design, development, team management of all online/educational communications, social media presence and e-commerce creative strategies for Crabtree & Evelyn. This includes product marketing & site merchandising, global design, email development, online advertising and digital promotional activities for the retail, outlet and wholesale organizations. Most recently re-branded and launched two new award winning e-commerce websites for both the US and Canadian markets based on the Demandware platform increasing both customer usability and social interaction for the company.

Managed and developed high-level creative teams by defining strategy, setting direction and goals for online advertising, website development and integrated cross-channel communications. Coordinated with department heads to improve team processes and tools, increasing quality and efficiency. Involved in all aspects of client and project development from proposal, creative direction, IA & UI, usability, rapid-prototyping and overall visual design.• Grew department to fully staffed, fully functional internal interactive agency with specialties in Flash development, direct to consumer media and conventional online communications.• Established international, dynamically driven, E-commerce sites for Bose US, Japan, South America and European theaters. Supported technology messaging through unique online learning experiences, while maintaining consistency of the corporate brand worldwide• Proven ability to successfully work with diverse multi-vendor and multi-agency creative and development environments to deliver educational and sales-driven communications.

Managed numerous high-profile online and interactive projects simultaneously, with specific responsibilities including: creative direction, design, resource allocation, statement of work development, internal and external presentation of creative strategies and deliverables, team mentoring and ensuring the quality of final creative products.• Lead creative concepting and creative reviews for online advertising, website development and rich media.• Supervised and directed third-party support including photographers, animators, 3D modeling teams, soundtrack, voice-over talent and external agency resources.•Senior role initiating product strategies into additional vertical markets and new product categories on Bose.com.• Respected leader and mentor to team members and colleagues throughout multiple corporate divisions.

Researched and implemented new online marketing and technology methods for clients to reach their target audiences, obtain higher conversion rates and create greater brand awareness across categories.• Collaborated to institute online presence for Bose. Later, transitioned this primarily educational experience into a fully functioning e-commerce site, and established it as a recognized sales channel.• Spearheaded the groundbreaking interactive presentations used to communicate capabilities of in-house creative agency and corporate technologies. Results culminated in greater level of respect and increased request for work throughout company.

Drove success in turning complex ideas and content into sophisticated and entertaining experiences that intuitively guided the user, clearly communicated messaging and lead to greater understanding and a willingness to purchase.• Created first ever award-winning interactive product demonstration for Bose, establishing corporation as an innovative leader in the category of computer speakers.• Worked with clients and senior personnel to conceive, budget and develop material that upheld and advanced corporate standards. Continued to lead by example in creation of unique communication methodology.

Directed complete video and visual productions, ranging from photography, scene direction, resource coordination, story-boarding, final editing and program delivery. Fulfilled worldwide creative and technical support for clients, with extensive travel to European, African, Asian, South American and US regions.