three&six is a hospitality digital marketing agency with a difference!

Broadvine delivers robust business logic that helps hoteliers maximize revenue and operating efficiency. Our Reporting, Forecasting, Expense, and Labor service modules provide Owners and Management Companies with a comprehensive view of a hotel’s revenues and operations. By integrating data across all properties, the application provides companies a real-time view of their portfolio to make comparisons over time and across properties, while highlighting trends and opportunities for improvement.

Revolutionizing Revenue Strategy!

Responsible for the Revenue Management of 9 hotels representing almost 1,200 rooms from 5 different hotel brands in both the extended stay and select service marketplace in 3 major US markets.Daily responsibilities include both group and transient inventory management and pricing strategy for 30 days out to ensure revenue maximization and optimal market segmentation mix. Weekly and monthly analysis of STR reports and market segmentation to review prior business decisions and proactively respond to opportunities and successes.Assist properties with preparing monthly forecasts, annual business plans revenue budgets.Assist property Directors of Sales in maximizing revenues through brand e-commerce opportunities, third party OTAs and optimization of distribution channels.

Managed the Sales, Marketing and Revenue Management efforts through the conversion from AmeriSuites to Hyatt Place.Conceived and implemented the Business Plan for the launch of the newly branded hotel - Hyatt Place including sales blitzes and launch parties.Increased ADR by 15% the first 4 months following conversion.Increased RevPAR Index by 25% each month the first 5 months following conversion.Achieved yearly room revenue of $3 million+ for first time in hotel history.Responsible for development and implementation of the Business Plan, Sales & Marketing Plans and Monthly Forecasts and Yearly Revenue Budget.Managed all aspects of the Sales Department including administration, training, development and revenue generation.Controlled the daily revenue management including deployment of rates, setting restrictions and oversell opportunities.Assisted operations in training and mentoring of employees including First Place training, Meeting Host training, PMS and CRS training and Coaching.Maintained all website content including brand and third-party sites.Consistently achieved a monthly forecast accuracy of +/- 5%.Managed the content of PMS and CRS systems and performed periodic audits of those systems to ensure accuracy of content and interfaces.

Managed the hotels 2nd largest account in both group and transient markets.Responsible for sales and marketing of new weekend leisure market segments including AAA, GLBT, Packages, Tour & Travel, Wedding and International FIT. Achieved and exceeded revenue and solicitation goals on a monthly basis.Performed creative, client specific site inspections of guest rooms and meeting space.

Managed a staff of 14 including hiring, training and staff retention.Implemented new product launches and designed special events around these launches.Executed outside sales and partnerships with hotels, businesses, convention & visitors bureau and individuals to increase sales and awareness.

Actively participated in the Revenue Management team including attending weekly meetings, writing monthly transient forecasts and annual transient revenue budget.Managed RFP process for local and national negotiated accounts. Increased number of accounts accepted by 20% each year.Attended local, regional, national and international trade shows in all market segments including the NBTA National Convention and TIA's International Pow Wow.

Responsible for all aspects of the hotels Individual Travel Market including leisure and corporate account solicitation and retention.Implemented local recognition program for frequent guests increasing guest loyalty and repeat business.