Having set up and developed several of my own businesses, I have accumulated a range of tried and tested techniques for growth. I am adept at tuning into business operations to assess viability, integrating innovative new ideas and methodologies into development plans, to make an impact on the bottom line. I take pride in driving a continuous process of improvement, effectively increasing value for money and profitability for the business. Having accumulated this wealth of experience in business strategy and development, I am primed to take on a role which maximises these skills and opens new opportunities in small and medium sized enterprises.
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Director And FounderDecozen.Co.UkCardiff, Gb -
Director/FounderDecozen.Co.Uk Mar 2019 - PresentCardiff, United KingdomDeveloped an interior design website for online consultations and visualising models, taking account of customers’ needs, aspirations for the space and fitting effectively within the existing infrastructure.• Discussing needs directly with customers and producing plans to demonstrate design options and articulate related benefits.• Marketing the interior design concept through digital marketing channels, including an interactive website, complementary blogs and regular social media posts to increase market reach.• Building the technical infrastructure to support visualisation techniques and realistic designs to secure sales and instil confidence in purchasing. -
DirectorMatthews Estate Agents Sep 2007 - PresentCardiff, United KingdomFounded a real estate agency, offering premier residential sales, rentals andproperty management services.• Leading the strategic planning and vision of the business, coordinating funding and preparing marketing campaigns to tap the market and build a sustainable business model.• Sharing responsibility for the general management of the business, from initiating recruitment and company formation, to developing the brand to build loyalty and recommendations for referral.• Defining required resources and scheduling letting and property projects to meet timescales, budgets and specifications.• Stipulating compliance with the latest property market legislation and compliance regulations, to ensure the integrity of the brand and its service levels across a portfolio of 50 properties. -
Business & Marketing ConsultantSelf Employed Aug 2004 - Feb 2007Cardiff, United KingdomCreated a business consultancy focused on assessing the operations and financial health of underperforming small and medium sized enterprises, defining tailored solutions which would take them from loss to profit.• Took time to understand the businesses, their pressure points and aspirations for the future, to plan the business journey accordingly.• Managed resources to utilise those in place effectively, while ensuring team dynamics were attuned to development plans and targets.• Monitored operational systems and recommended changes that would increase productivity and profitability for each business.• Provided coaching and mentoring through development phases to keep progress on track and bolster confidence through the transformation process.
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Key Account SpecialistEquant France Sa Jan 2003 - Jul 2004Athens, GreeceManaged the relationships for a key customer (Coca-Cola HBC), delivering financial targets while developing and implementing a clear strategic account plan for driving profitable growth.• Collaborated with stakeholders across multiple functions to help introduce new products and propositions to increase revenue.Defined customers’ strategic and operational issues, collaborating with customer fulfilment and logistics to ensure smooth product delivery aligned to corporate strategy and customers’ expectations. -
Commercial Operations Specialist – EmeaEquant France Sa Nov 2000 - Jan 2003Athens, GreeceDeveloped and implemented a strategy with international management, to deliver comprehensive sales and marketing plans to increase market depth and reach. • Trained international colleagues and provided support to senior management on key account matters, ensuring all had a clear understanding of the commercial impact of customer relations, project management and organisational management.• Managed procurement scrupulously, ensuring operational efficiency and effective resource management to maximise productivity.• Prepared public sector bids, collating indicative costs and forming realistic quotes for viable contracts.• Articulately presented business solutions to potential clients, looking at current and future needs of the business to promote retention and referral. -
Management TraineeMercedes-Benz Hellas Dec 1999 - Oct 2000Athens, Attiki, Greece -
Conference Producer - Capital MarketsMarcus Mar 1998 - Dec 1999London, England, United KingdomResponsible for the research, development and evaluation of event concepts to determine the commercial viability of each event and develop thought provoking content. A combination of both desk research and direct one-to-one research over the phone with past clients, speakers and independently sourced contacts to develop “must have content” driving delegate attendance. Tasks included speaker acquisition, identifying and securing market insights and contributions from the world’s foremost experts on each topic. Responsible for briefing sales, marketing and operations teams to ensure the commercial success of the event. Ultimately, the driving force behind each campaign resulting in the opportunity for revenue generation through sales, ensuring future growth for the company.
Theodora Koutsougera Education Details
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European Enterprise Management -
Gestion D'Entreprises Européennes -
Tourism And Hospitality Management -
Interior Design
Frequently Asked Questions about Theodora Koutsougera
What company does Theodora Koutsougera work for?
Theodora Koutsougera works for Decozen.co.uk
What is Theodora Koutsougera's role at the current company?
Theodora Koutsougera's current role is DIRECTOR and FOUNDER.
What schools did Theodora Koutsougera attend?
Theodora Koutsougera attended Bournemouth University, Université De Poitiers, Technologiko Ekpaideutiko Idrima, Athinas, The Interior Design Institute, Edx.
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