Tom Kennedy Gaicd Email & Phone Number

Hobart, Tas, Au

Botany, New South Wales, Au

Context Media is a Sydney-based production & consultancy company, which works with Brands and Broadcasters to develop strategies and projects driven by a deep understanding of data, audiences and digital platforms. Context Media produces a broad slate of programs including scripted, reality, factual and branded entertainment.

Sydney, Au

Mediacast is a specialist media and technology consultancy firm, assisting brands and media companies with the transition and business disruption to Digital. It also develops strategies and intellectual property assets for Broadcast and transmedia distribution. Mediacast is also an investment trust holding company for media projects and start-ups.- Digital change management - Digital Media consultancy- Strategic Consulting, including; - Business plan & strategy development- New businesses development- Digital business structure reviews,- Channel Development- IPTV strategy and technical review- Intellectual Property rights and distribution strategies - Content development

itraveltree is a tech startup based in Sydney. We’re building a hyper personalisation platform for travel information to inform and help people make their travel purchase decisions.

London, Gb

Tom led Ernst & Young Oceania Advisory Practice in Digital and TMT sectors (Telecommunications, Media & Entertainment, and Technology). He also developed and led the EY Digital Alliance Market Strategy and contributed to new products and service offerings across APAC as part of EY’s Asia Pacific Digital leadership team.Ernst & Young is one of the largest audit and consulting firms in the world. It employs about 144,000 people worldwide and has offices in more than 140 countries. Ernst & Young offers a wide range of professional services, including business risk services, audit, assurance, risk advisory, financial reporting, corporate governance, technology and security. Ernst & Young's consulting services include performance improvement, risk, IT risk & assurance and advisory for financial services. The company operates across a variety of industries, including automotive, asset management, government & public sector, insurance, technology, oil & gas, and media & entertainment. Ernst & Young recruits experienced professionals, and executives. Professionals recruited to the executive level are leaders with a global vision, capable of promoting the company's strategy and building strategic relationships based on respect and trust.

Executive Director Group Digital Services- Omnilab MediaAs Executive Director Digital Services Kennedy held a Group leadership & strategy role at Omnilab Media.OMNILAB MEDIA - Australia and New Zealands largest independently owned vertically integrated media company, incorporating five key business arms; content development, professional media services, media infrastructure and technology, content sales and distribution partnerships, property and listed investments.

Sydney, Nsw, Au

The Playroom is Omnilab Media's broadcast IPTV and transmedia services division. Enabling the commercialisation of video IP across multiple broadcast and IP based platforms. The Playroom is an independent facility offering full HD broadcast play-out in Australia to a range of Channel clients delivering to Foxtel, Austar, Fetch TV, iTunes and other IPTV platforms.The Playroom Clients include Movie Network Channels ( Movie one, Movie Two, Movie Extra, Movie Greats, Star Pics 1 & 2, FMC), National Geographic, Nat Geo Wild, Nat Geo Adventure, FX Channel, MTV Australia, The Wiggles and Qantas.Achievements:-Secured Fox International FX Channel for Launch in Feb 2011-Playroom appointed Apple iTunes aggregator and encode facility TV & Film-Developed Wiggle Time IPTV Channel for launch on Sony Bravia Smart TV-Renegotiated Viacom/MTV 5 yrs Business & Production systems agreements-Launched Omnilab Transmedia division under The Playroom in 2011-Secured National Geographic play-out services agreement 2010-Secured The Movie Network play-out services agreement 2008 -Developed new revenue opportunities in IPTV, VOD & Digital Libraries -Developed business opportunities in Digital Signage - Sydney Airport-Developed new Digital services, in transcode and web delivery, iTunes, The Movie Network, Cricket Australia, V8 Super cars, Movie Box-Developed Movie Network catch up TV and customer portal MNC.TV & You Tube premium channel-Developed MovieBox SVOD service for Movie Network Channels -Repositioned The Playroom brand-Developed Transmedia strategies for Movie Network channel brands including Starpics iPad application-Developed Transmedia strategies for Omnilab media film & TV projects including Tomorrow when the War Began

Legion Interactive an Australian telecommunications company which provided services such as SMS messaging and phone hotline management. Notably, it managed the phone system and eviction vote counting for Australian Idol and Big Brother Australia.- Develop group strategy for digital and Interactive services- Part of Photon Group leadership team in Digital vertical pillar.- Consult with Group account directors- Future Innovation leadership- Client presentations and development- This role ran in conjunction with MediaZoo role.

Interactive media company that assists major brands and leading traditional media groups to exploit the increasingly complex intersection of entertainment and information content, brand communication, and technology.Achievements:-Negotiated the Photon Group as a Major investor-Developed $2m new business in start up year -Secured new clients in online and mobile services-Appointed to tender panel Department Veterans Affairs -Part of the development team that created the “Belong” brand division in the merger of three Photon group companies - Legion Interactive, Media Zoo and See Communications.Key Clients: -Network Ten - Idol & Big Brother , -McDonalds, -Movie Network Channels, -Tourism Qld, -Fonterra Munchables, -Transfield, -Pepper Tree Wines, -Climate Institute.

Southbank, Vic, Au

Hyro Limited a listed full service digital media agency ( ASX HYO) specialising in interactive design, television, Internet and wireless delivery of content and applications.Responsibilities: Work with Board and divisional managersDevelop business plan and new revenue streamsP&L responsibilityCorporate governance complianceDevelop new client opportunitiesRaising capital and market awareness of the companyAchievements: -Concluded Sale of Brainwaave Interactive to Hyro Limited-Assumed management control of listed group-Restructured operations of group-Expanded Sales 86%-Reduced cost 75%-Brought in cost control measures-Raised further operating capital via a $5m share placement-Implemented formal staff KPI and performance reviews-Expanded Asian operation Singapore, Bangkok,-Reached first maiden profit for Listed entity-Re-Branded and re-positioned the company within the sector-Achieved recognition as a Key Creative Agency in B&T Australian Agencies Creative Ranking - ranked 15th Nationally and the only Digital Agency in Top 30-Managed 230 staff in five cities, Sydney, Melbourne, Singapore, Bangkok,Key Clients:-Canon, -Audi, -Network Ten, -Movie Network Channels, -Ford, -NRMA, -Pioneer, -Westpac, -Citibank, -Pepper Tree Wines, -Transfield, -Weather Channel, -Australian Film Commission, -New Zealand Film Commission.

Founded Brainwaave Interactive under AAV/John Fairfax Holdings, and was instrumental in the early development of Fairfax electronic media including the launch and development of SMH.com.au. Brainwaave was one of Australia's leading pioneers in digital media development.We concluded a management buyout of Brainwaave from John Fairfax holdings in 1998Responsibilities: -Development of the start up business-Manage creative teams in the development and R&D of new products in services in Digital-Develop new business models.-Develop business plans and revenue targets-P&L responsibilityAchievements: -Developed initial interactive and online business products for John Fairfax Holdings prior to F2 launch -Developed and launched SMH.com.au Walkabout Travel and ICON section.-Developed education products within the publishing group including “Under Southern Sun” with the National Gallery of Australia.-Developed Sydney Olympics website and Olympic Co-ordination Authority sites from 1998- 2000-Developed new business opportunities including Interactive banking kiosk for Citibank Australia & South Korea

Beyond is a leading convergence media and Entertainment Company specialising in cross media production for the Internet, television and broadband markets.Responsibilities: -Work with Board and other Beyond group managers-Develop business plan and new revenue streams-P&L responsibility-Managed public listing ( ASX BYO) March 2000-Corporate governance compliance-Develop new content and project ideas across all media-Develop advertising, sponsorship, licensing and ancillary rights opportunities-Work with internal and external production teams to develop new production processes and projects.-Manage 30 staff, Joint venture partners and contractorsAchievements: -Negotiated sale and merger of Brainwaave Interactive with Beyond.-Prepared IPO and prospectus for Listing in March 2000.-Secured Telstra Digital Channel/Broadband Supply Contract June 2001-Developed Branding and launched three broad based entertainment channels for broadband subscription services - Telstra;-RedKarpet – Film, Art entertainment & popular culture -Endeavor- Science technology & Natural History-The Crunch- Sport Leisure & Travel.-Negotiated major exclusive content arrangement with Australian Film institute, Wild Brain Animation USA and British Shorts-Grew business revenue to over $4million from a startup base-Joint ventured Hot property & Hot auctions with Fairfax Domain-Developed & Executive Produced “Gone Fishin” for Network Ten-Worked on development of key Beyond productions, Myth Busters, Hot Property, Beyond 2000, Scream Test, Australians at War

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