Terisa Kretzmann Email & Phone Number

Newport Beach, Ca, Us

Newport Beach California

Oversee Marketing & Branding, Interior Design, Training & Development, People Operations (HR), Culture & Engagement, and Employee Experience.-Oversee all branding and marketing for multi-state, $5B portfolio. Assets include multifamily communities, hotels, corporate housing, retail, single-family homes, office spaces, and golf resorts.-Oversee Interior Design and Resident Experience for all new development and renovations. Ensure each brand is cohesive from all aspects, from look and… Show more Oversee Marketing & Branding, Interior Design, Training & Development, People Operations (HR), Culture & Engagement, and Employee Experience.-Oversee all branding and marketing for multi-state, $5B portfolio. Assets include multifamily communities, hotels, corporate housing, retail, single-family homes, office spaces, and golf resorts.-Oversee Interior Design and Resident Experience for all new development and renovations. Ensure each brand is cohesive from all aspects, from look and feel to customer experience.-Oversee digital strategy for all assets, including ILSs, social media, reputation management, website UX and SEO. -Oversee training and development for multi-state, multi-site, and multi-industry workforce. Ensure training tracks, compliance trainings, and performance assessments are up to date. -Oversee human resources-related initiatives such as benefits, employee engagement, and retention programs.-Oversee culture-related special events and initiatives, including recognition programs, anniversary awards, volunteer time off, philanthropic efforts, and culture-related training materials. -Oversee all company communications such as quarterly newsletters, town halls, CEO memos, executive presentations, and the company intranet. Show less

Newport Beach, California, United States

-Managed sales and marketing for multi-state, $4B multifamily portfolio.-Implemented company-wide rebrand and repositioning. Created new corporate and property websites, marketing collateral for 40+ properties, and oversaw the remodel of the corporate office and changes in Lyon's residential services and offerings. -Elevated the corporate brand through digital presence and B2B marketing packages.-Created first-ever culture manual, training, and intranet to unify the employee base… Show more -Managed sales and marketing for multi-state, $4B multifamily portfolio.-Implemented company-wide rebrand and repositioning. Created new corporate and property websites, marketing collateral for 40+ properties, and oversaw the remodel of the corporate office and changes in Lyon's residential services and offerings. -Elevated the corporate brand through digital presence and B2B marketing packages.-Created first-ever culture manual, training, and intranet to unify the employee base. -Revamped employee recognition programs, anniversary awards, and performance reviews to improve recruiting and retention. -Implemented employee engagement initiatives and customer service policies to move towards an experience-based business model, with equal emphasis on both employee and customer experiences. Show less

Newport Beach, California, United States

-Restructured the marketing team and antiquated marketing strategy to improve digital presence and overall efficiencies.-Reviewed and streamlined the use of marketing vendors to cut costs.-Designed and created industry-leading amenity packages and infused experiential services to elevate our offerings.-Hosted off-site executive retreat to collectively create new mission/vision/values and overall new business strategy and repositioning.-Oversaw change management to ensure smooth… Show more -Restructured the marketing team and antiquated marketing strategy to improve digital presence and overall efficiencies.-Reviewed and streamlined the use of marketing vendors to cut costs.-Designed and created industry-leading amenity packages and infused experiential services to elevate our offerings.-Hosted off-site executive retreat to collectively create new mission/vision/values and overall new business strategy and repositioning.-Oversaw change management to ensure smooth transition to new business model and rebrand. Show less

New York, Ny

-Implemented new branding, marketing, and communications strategy.-Built and managed relationships with sports associations, teams, and athletes.-Managed supplier relations, corporate partnerships, and promotional events.

Corporate Social Responsibility with an emphasis on sustainability practices and change management.

Masaka, Uganda

-Implemented asset-based community development (ABCD) model and conducted capacity inventory through interviews, surveys, and site visits. Identified opportunities in water management and health.-Created communications strategy and managed relationships with community leaders.

New York, Ny

-Served as the corporate board representative at local, regional, and national events to share best practices in employee engagement, change management, and diversity programming.-Managed charitable giving portfolio and created a new social impact reporting process. -Produced change management communications and marketing materials (memoranda, department mission statements, website updates, executive speeches, and workplace signage). -Led benchmarking projects and routinely… Show more -Served as the corporate board representative at local, regional, and national events to share best practices in employee engagement, change management, and diversity programming.-Managed charitable giving portfolio and created a new social impact reporting process. -Produced change management communications and marketing materials (memoranda, department mission statements, website updates, executive speeches, and workplace signage). -Led benchmarking projects and routinely presented findings to senior executives. -Increased firm-wide volunteer participation by introducing one-click registration process and aligning community projects with employee interests. Show less

New York, Ny

-Managed supplier relations, charitable contributions, employee networking groups, and firm-wide events.

New York City

Managed major sporting events: World Cup of Fencing (Grand Central Station), NYC Triathlon (Central Park), World Wrestling Championships (Madison Square Garden)

Washington D.C./Madison, Wi

Education record

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