Tarun Sharma Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Boston, Ma, Us

Boston, Ma, Us

Co-develop and execute the analytics learning agenda for Deposits, Investments & Payments Act as “analytics relationship manager” for product/channel/functional teams to enable strategic objectives with insights / data for all segmentsProactively identify opportunities with deep insights, benchmarks and inform development of new data & analytics capabilitiesSupport the development of customer-segmentation and migration strategy for expanding the Mass-Affluent program across the networkIdentify opportunities to deepen relationships and improve x-sell by leveraging internal / external data to build look-alike customer profilesPartner with vendor(s) to develop proof-of-concept for Digital transformation for Wealth Management businessDefine and standardize KPIs for strategic & transformation initiatives, build trend analysis, generate dashboards and analyses including segmentation, sales effectiveness, banker / FC productivityLeading transformation initiative to support Branch network strategy through development and implementation of analytics framework, which is expected to generate a multi-million dollar impact on bottom-lineLead and collaborate with IT partners to stand-up first ever on-prem Data Lake; Onboard internal / external data sources including Digital data to build a centralized environment and enhance analytics capabilities of the bank

Boston, Ma, Us

Drive the analytical effort to develop product and customer profitability models for Retail Banking products and guide business (Product/Marketing) decisions. Develop a test and learn agenda to leverage domain knowledge, internal and external data and latest tools / techniques and drive profitable growth. Leverage deep understanding of customer profiles and segments to define and execute the go-to-market analytics strategy.Develop robust NPV and Customer Lifetime Value (CLTV) framework to enable value based targeting Leverage Machine Learning (ML) tools & techniques to enhance traditional models & improve liftGenerate actionable insights to develop offer optimization strategy which maximizes response as well as quality of customers acquired through Direct mail programsLead measurement for Direct Mail programs and drive an insight driven learning agenda, measure the effectiveness of in-campaign tactics and assess potential enhancements for future cyclesWork with multiple analytical tools & partners to develop proof-of-concepts (POCs) and scale-up solutions for enterprise wide implementationCoach & mentor analysts in the team on business knowledge and technical expertise

Norwalk, Ct, Us

Lead the Campaign Planning, Design and Measurement for a major private label credit card issuer. Collaborate with decision sciences to develop in-campaign tactics & overall strategy. Measure the performance of Campaigns and quantify Return on Marketing Investment (ROMI). Built an incremental response/segmentation model for product x-sell to eliminate unprofitable offers and to prioritize leads for the operations team.Partnered on Risk-marketing initiative to define appropriate account inactivity metrics for triggering credit line decreases. Recommended credit line decreases for accounts with over 7 months of inactivity to net $30MM of “Open to Buy” savings with minimal revenue impactResponsible for development of Acquisition and Account Management strategies for a major US Private Label Credit Card (PLCC) company. Also, responsible for designing a triangulation framework to integrate PD Rates, Loss Forecasting & Prepayment to estimate expected losses. These models were further utilized for Economic Capital (ECAP) planning and loan loss provisioning. Perform validation of risk score-cards and analyze champion / challenger strategies to compare actual v/s expected performanceCollaborated with Global Audit Analytics Group to develop analytical solutions for different accounting cycles such as Account Payable (AP), Account Reconciliations, Travel and Living (T&L), General Ledger (GL) and PP&E for different businesses. The role included evaluation of tools / software to develop Risk Scoring models, Rule-Based Testing and Text analytics

New York, Us

Lead the development of standard and automated business / management reports for global pharmaceutical client and leveraged knowledge of data warehousing & business intelligence tools (such as IBM Cognos) to improve speed to insights.

Artificial Intelligence: Implications For Business Strategy

Mba, Marketing

Bachelor Of Engineering, Computer Science