- Led to design new corporate mission, vision, value and 15 principles.- Led overall business and marketing strategy and execution.- Led new business development.

- Led marketing strategy and execution of online medical service for consumer which is the most focused business, and driven PoC and PMF for new services launch.

- Directed overall marketing strategy and execution which integrated online and offline.- Directed digital marketing and online business growth.- Managed 4 departments with 46 members.

- Directed overall marketing strategy and execution for mobile carrier business which launched full commercial services in April, 2020.- Directed digital marketing and online growth.- Managed 4 sections with 30 members.

- Directed marketing communication strategy and execution for Rakuten Mobile (MVNO business), and managed 2 teams with 5 members.- Achieved highest awareness, interest and purchase intention rate ever in first 4 months by direct new marketing campaign after joining, and contributed to achieve No.1 market share in MVNO.

- In order to grow telecommunication brand “FREETEL” in national market, directed 3 team Marketing, PR and Creative with 9 members. Additionally, in first 6 months after joining, directed retail sell-out team, and designed KGIs, KPIs and PDCA cycle.- In order to acquire majority segment, organized and executed integrated marketing campaign that built TV commercial, OOH, Digital, SNS, DM, In-store merchandising, and increased brand awareness 4x from 6% to 27%, and increased monthly contract of telecommunication line to 2.3x.- In order to accelerate digital marketing, introduced new ad-tech tool such as private DMP and Marketing Automation, and performed about JPY 4,500 CPA continuously.- Directed and executed all PR activities and press events, and exposed effective leak information tactically.- Contributed to increase market share as #3 for SIM lock-free smartphone and #5 for MVNO by outstanding marketing campaign, and awarded 2016 company award as most contributor.

- Directed consumer product marketing team with 3 members, and led consumer sales and marketing team.- Directed and executed merchandising action plan including product offering, pricing, promotion with weekly performance review, and performed alignment with GM, Director, Finance and Asia Pacific VP.- In order to make business and market share growth, organized and executed the transformation plan of product mix and sales channel to focused retail co-worked with Director, GM, Asia Pacific and US team through 8 months, achieved unit sales +50.5% year-on-year growth (vs. market -13.5%) on 4th quarter, and awarded best non-sales award.

- As leader of consumer brand team, designed quarterly P/L target and bridge plan co-worked with related members, and created action plan to recover minus gap against monthly/weekly KPI.- Organized CFT to launch new brand “ALIENWARE”, and designed GTM strategy based on market and customer research, and achieved JPY 3 billion yearly revenue with 25% high profitable margin by effective marketing with partners on 3rd year, and awarded marketing gold award, marketing bronze award and best consumer marketing award.- In order to increase brand awareness and premium value to target customer, organized to create and launch “ALIENWARE and JINS PC” collaboration eyewear that reflected unmet needs, and sold out with 2.5x price compared with standard eyewear.

- Organized new product offer and launch plan of consumer desktop PC for Japan market co-worked with Japan, Asia Pacific and US team.- Designed and launched all-in-one desktop PC “Studio One 19” targeting to Japan market for the first time based on market research and customer needs. Achieved 4x unit sales compared with predecessor product, and awarded champion award.

- Organized revenue and profit margin growth strategy of consumer services beyond PC.- Designed and launched new phone service “Help Desk” co-worked with internal and external stakeholders based on unmet needs of customer research. Created yearly impact of JPY 190 million revenue and JPY 130 million gross profit, and awarded champion award.

- Organized to sell optional services to grow profitable revenue beyond PC in sales organization.- Built Quarterly/Weekly/Daily individual target including incentive program, and promoted low performer improvement training by creating systematic sales chart and talk script. Accomplished to generate quarterly additional JPY 90 million revenue with 70% profit margin by raised attachment rate to 32% (2.5x), and awarded president award.

- In charge of merchandiser for improving store advertisement, and expanding direct store to all over Japan.- Designed new direct store concept and format, and launched 7 stores in major city.- Awarded president award for successful new store launch on schedule.

- In charge of phone sales of BTO PC at Japanese branch office.- Achieved 200% sales unit compared with monthly target on 3rd quarter, and gained highest revenue per unit in all sales staff.

- Joined as first member for launching direct sales channel of BTO PC at retail store.- Supervised one of key stores and achieved monthly JPY 40 million revenue by 2001 year-end.

- In charge of sales promotion of music CD/Video on radio and magazine.- Joined member of new artist debut project, and contributed to generate JPY 2.3 billion revenue, and 76 thousand CD sales by planning and executing sales promotion on radio and magazine.