Clients: Straight Talk & Total Wireless

- Clients: Spotless Car Wash brands, SoCal Edison, CoStar - Apartments.com, Homes.com, La-Z-Boy, Pocky, FreshDirect- Led Apartments.com to have a 142% YoY increase in paid social VVR with strategic video, and content shifts.- Developed the social and digital strategy to help launch Homes.com as a brand through a Super Bowl campaign. Notably, on Reddit beating Q1 benchmarks for the Real Estate and Home Services Vertical (80% higher CTR, 71% higher VVR, and 161% higher VCR). - Crafted the creative strategy for Apartments.com's Super Bowl Influencer campaign leading to more than 640k views on TikTok - Grew Pocky's TikTok following by 87% over the course of 6 months. - Led the five member Honda social strategy team- Webby Juror - ANA Influencer Marketing Committee member- ARF Social Media Council Member

- Clients: Honda, SoCal Edison, CoStar - Apartments.com, Homes.com- Briefed and developed strategic messaging on Reddit for Honda's corporate Red brand campaign leading to +5.1 points in Ad Awareness, exceeding Kantar's Market Norms by 1.8x- Briefs, leads, and manages the content creation and marketing plan for RPA Advertising's social channels- Serves as agency social media practice lead- ANA REGGIE Judge - ANA Influencer Marketing Committee Member- Leads and manages two direct reports - Community Manager & Specialist

- Leads and manages the five member Digital Strategy team for North American Honda. Creating, building, and maintaining social and digital efforts across on-going and model launch efforts.- Developed new briefing documents and process that inspired Honda’s content series: “Honda Hacks” which garnered more than 1 million views (a first for Honda) on an Instagram Reel organically- Grew Honda’s organic TikTok following by 41% in five months - Led social strategy and content development for Honda’s “Project Courage,” Gold Winner for Shorty Awards Social Good Campaign and Gold Distinction for Branded Content- Launched Honda’s first ever TikTok ads leading to 109% above 6 sec VVR platform benchmarks- 2x ANA REGGIE Award Judge

- Digital Strategy lead on go-to-market campaigns for various model launches for Honda's award winning social and digital efforts - Helped develop Pocky's COVID-19 social strategy resulting in the brand promoting GLICODE, an at-home coding app for kids, serving 1.2 million impressions over a 2 week flight to our target- Strategy lead on Honda's motorsports influencer campaign resulting in a 130% increase in engagement, a 363% increase in engagement rate and trending videos on YouTube - Provides thought leadership, strategic frameworks, and executional tactic recommendations for both Honda's retail and national model launch efforts - Manages 1 Sr. Specialist and mentors several team members across projects- Clients: Honda, Pocky

-Developed social media strategic frameworks and content optimization tactics across multi platform campaigns for Honda and Intuit QuickBooks - Oversees social media campaigns, tactics, and strategy for various Honda model launches from briefing to execution- Lead digital and social strategy for Honda Regional marketing efforts including sales events: Spring Clearance, Summer Clearance, and Happy Honda Days- Lead for Honda’s launch of #MayMotorsports celebrating the brand’s race events and drivers leading to a 76% increase in aided awareness for the month. - Developed social media rollout plan, assisted with media flighting & optimization, for RPA's pro bono work for the Pediatric Brain Tumor Foundation, "The Imaginary Friend Society". 96% of those that saw the videos felt that the they helped parents and caregivers talk with kids about difficult issues. 85% agreed that the videos helped kids feel less anxious and scared. 80% said the videos meet a real need and are something they would recommend to others.- Assisted with the launch of Honda's all-new HR-V vehicle on social media; helped approve and concept for Honda's first ever Instagram ads- Led Honda to use Twitter's 'Instant Win' Card for Happy Honda Days Campaign - first Automotive company to do so - Helped develop digital content and social media strategy for Delano Las Vegas including monthly briefs, event-based content and social media management - Researches digital and social media trends and updates to create best practices, agency POVs, and thought leadership on topics that are presented to various RPA clients- Provides social media copy review, best practices, and paid social media strategy for Intuit's Addy and Facebook awards, award winning 'Own It Everyday' campaign- Directly manages digital strategy intern

- Lead on remvoing spam, escalating customer service issues, and removing unwanted photos on all Honda Facebook pages using Adobe Social - Works on Honda Monthly Competitive reporting of the social media landscape - Utilize social tools such as Sysomos listening, Adobe Social, and Facebook Insights - Lead coordinator on various agency POVs- Coordinates vendor meetings with larger social media team - Acts as social media consultant and strategist on various campaign initiatives for clients.- War room manager for Honda Summer Clearance Vine response day and Happy Honda Days featuring Michael Bolton- Assisted with Honda's #Hugfest Super Bowl Social Media efforts including: live response war room, and 'Rate My Hug' meme's day after- Provided social strategy, reporting, and social posting capabilities during Honda's Project Drive-In campaign. Winner of two Gold Cannes Lions, and thinkLA's campaign and social media campaign of the year-Clients: Honda, Mandalay Bay, Intuit Quickbooks

- Lead on removing spam, escalating customer service issues, and removing of unwanted photos on all Honda Facebook pages using Adobe Social- Assisted with New Business pitches with research provided by Sysomos listening tool - Works on Honda Monthly Competitive reporting in the social media landscape - Coordinated post schedule, wrote copy, and manages Acura's social channels during Sundance sponsorship- Researches and investigates new social media channels and how brands are using them - Acts as a consultant on larger creative brainstorms for the social media space - Participated in planning and strategizing of RPA social media channels

- Removed spam, escalated customer service issues for all of Honda Facebook pages - Assisted in development of an Instagram Agency POV - Worked on Honda Competitive reporting - Used Context Optional to provide analytics in reporting for La-Z-Boy- Assists with content ideation for Honda social channels- Wrote copy for Acura Joyride webcam application

- Organized the weekly game and ump schedule for more than 24 teams per season and a roster of 20+ umps- Sent out weekly email communications to more than 800 recreational kickball players - Increased league participation from 8 teams to more than 30 over 5 years - Fostered community engagement with new and returning LGBTQ+ players alike - Set standards of recreation play that was adopted nationwide to other cities and tournaments

- Competed and won the Ultimate Sports Internship winning a cash prize of $5,000- Admin on all social media channels garnishing more than 2,000 likes and made the transition from Facebook page to Facebook Timeline page-Made large group ticket sales - Handled customer relations table during the games and interacted with season ticket holders - Updated NAHL Amarillo Bulls Hockey website, and wrote press releases on behalf of team

- Overseer of all KWTS functions- Ran weekly staff meetings of 40+ students and staff- Co-taught/reconstructed a Radio Practicum class to instruct students how to be on-air- Selected a staff of 40 members and conducted a semester orientation - Managed the On-Air calendar and training of new radio students - Handled the contracts and payments for underwriting

-Served as the face of the campus and provided a connection to new students transferring from the high school experience into the college one - Assisted with program implementation and ideation during New Student Orientations - Created social games and interactive fun during Buff Branding Summer Camp - Served as an outlet for any West Texas A&M University questions or concerns - Assisted in teaching an introductory freshmen experience class- Selected as a peer leader to attend the Readership WT Cambodia experience in which I shot a 20 minute award winning documentary, Shedding Ignorance

- Managed Facebook and Twitter accounts for KWTS - becoming the first Mass Comm organization to reach 1,000 likes - Planned promotional events for the radio station including: high school broadcasts, homecoming parade, mall promo, and adopt-a-highway cleanups- Acted as the liason between West Texas A&M University and KWTS - Organized and created a broadcasting tour guide protocol to develop recruitment for the broadcasting department

- Conducted man-on-the-street format interviews using iPad and qaultrics technology on the brand awareness of Terry Fator - Conducted post show surveys - More than 500 surveys in four days were collected for market research - Assisted with the presentation and synthesis of survey results

- Managed social media accounts for local clients including Wonderland and Pete's Greenhouse (more than 7,000 likes combined) - Planned events for clients using social media as a push - Researched new media and implented them for advertising - Helped develop a social media game called 'Find Gnarley' in which social media channels gave out clues to a hidden object in which the winner would receive ride passes to 'Wonderland'