Trevor Kuloglu Email & Phone Number

Edmonton, Ab, Ca

Edmonton, Ab, Ca

Edmonton, Alberta, Canada

Conversion Rate Optimization (CRO):• Conducted A/B testing to improve user experiences and conversion rates.• Created guidelines and procedures for A/B testing documentation.• Analyzed test results to provide actionable insights and recommendations.• Collaborated with marketing, design, business units, and development teams to implement A/B tests.Web Analytics and Reporting:• Integrated Google Universal Analytics and GA4 data into Snowflake, ensuring seamless migration and reliable backups.• Developed and maintained tables for Power BI reporting.• Implemented and tracked UTM parameters for marketing tactics.• Established naming conventions for consistent tracking and reporting.• Designed and automated dashboards for real-time insights into key metrics.Mobile App Analytics:• Managed mobile app analytics and event testing for actionable insights and accurate data collection.• Developed strategies to enhance user experience, increase engagement, and boost retention rates.• Created detailed mobile app performance reports to inform strategic decision-making.• Collaborated with product and development teams to optimize app features based on data insights.Tool Ownership:• Managed various tools and vendor relationships, including heat map, consent management platform, Conductor SEO Tool, Windsor.ai ETL Tool, Google Marketing Platform (CM360, DV360 & SA360), and Kameleoon A/B testing tool• Initiated and led the implementation of tools used by analytics and marketing teams.• Provided training and support on tool usage, fostering a data-driven culture.• Researched, compared, and negotiated contracts with vendors to secure favourable terms.

Edmonton, Alberta, Canada

Analytics and Tracking• Deploy Google Analytics through Google Tag Manager to streamline the tracking and analysis process, utilizing the GA4 dashboard/reporting to track site performance and perform regular maintenance, and ensure accurate tracking and reporting of key metrics, improved site functionality, and enhanced user experience.• Setup Heap Analytics and define events using visual labelling, custom API with JavaScript codes as snapshots to pull information from dataLayer• Using developer tools like Chrome DevTools to analyze and collect data (with CSS structure and Javascript codes) to optimize performance, enhance user experience• Successfully migrated from Universal Analytics to Google Analytics 4 (GA4) to improve the accuracy and efficiency of data collection and analysis.Site Optimization, Strategies and Reporting• Develop personalized site optimization and conversion strategies to improve performance across all major lead and sales funnels• Perform detailed analysis, report results, and offer actionable recommendations for program, campaign, and segment improvement• Create in-depth reports to provide meaningful data-driven insightsMobile App Tracking• Test and implement mobile app events to track user behaviour, improve overall user experience, increase engagement, and enhance user retention.• Implement deeplink/dynamic links in Firebase for a mobile app referral program to boost user acquisition.• Utilize BigQuery from Firestore to pull user data and create a user database

Edmonton, Alberta, Canada

• Led and assisted 60+ one-on-one and group meetings with new members. Training included Facebook, Google ads, Campaign Manager set up, dashboard and data streams build, Trade Desk, and Factual setup, among other topics.• Designed and built a website for the training purposes• Managed 30+ campaigns with a total of $150,000 monthly budget• Implemented and optimized programmatic campaigns using various DSP platforms including DV360, StackAdapt, Trade Desk, and Atom• Set up and managed Paid Social & Search Ads on Facebook/Instagram, Twitter, TikTok, LinkedIn, YouTube, Snapchat, Pinterest, SA360, Google Ads, and Bing • Provided client-faced optimization strategies (creative changes, ad copy updates, budget recommendations) to achieve clients’ goals

Edmonton, Alberta, Canada

• Set up, monitored, and optimized advertising campaigns using Google Marketing Platform (DV360, SA360, CM360), Google Ads, Atom, and Trade Desk • Implemented and managed Paid Social Ads on Facebook/Instagram, LinkedIn, Twitter, and TikTok campaigns• Booked, tracked and adjusted campaign budgets and expenses using project management software• Set advanced goal conversion measurement through Google Tag Manager, Floodlights, Events Manager, and Meta Pixel• Developed real-time reporting dashboards as well as status updates based on client requests by using Datorama and Google Data Studio• Led 24 one-on-one and group training meetings with new members. • Developed step-by-step instruction of campaign set up for training purposes.

Edmonton, Alberta, Canada

• Set up and managed paid advertising campaigns using Google Marketing Platforms and Facebook Business Manager• Entered and adjusted campaign budgets (up to $5,000 monthly budget per client) and expenses using project management software• Determined high value conversions and tracked with Google Tag Manager• Created and maintained real-time reporting dashboards that showed KPIs, media spend and recommendations for client use• Created and maintained real-time reporting dashboards

Edmonton, Alberta, Canada

• Developed Excel spreadsheet models to calculate the cost of operations for different scenarios in order to assess possible challenges• Minimized the costs and maximized profit by adjusting the volume and number of equipment using the Excel Solver optimization technique• Created pivot tables to summarize and analyze large amounts of data by grouping, reordering, and applying descriptive statistics (average, min, max, and sum)• Explored the correlations between volume and other variables to find patterns. The pattern used for future projection and cost analysis• Compiled data to create a detailed cost-based comparative report for real-world issues of an Albertan business• Coded Excel Macros to automate complex calculations for accurate results• Conducted cost analyses to assess if the innovative solutions were viable

• Compiled data into a comprehensive report and presented results to the City of Edmonton and the submitted the deliverable to the University of Alberta Sustainable Scholars Program• Collected GPS data from 80+ community gardens in Edmonton and created interactive map• Conducted comprehensive inventory of community garden structures and elements • Listed criteria for expanding gardens by focusing on stewarding great neighbourhood indicators

Edmonton, Alberta, Canada

• Facilitated student interactions and assisted in teaching, grading and administering exams• Lectured when the professor was absent about mixed integer and goal programming models• Supervised and evaluated projects during teaching assistantship for the forest management course

Doctor Of Philosophy (Phd), Operations And Planning

Master Of Sciences (Msc), Resource Planning And Management

Bachelor Of Science (Bsc), Engineering