Tk Walker Email & Phone Number

Role: Chief Marketing TechnologistCore Responsibility: Responsible for aligning marketing technology with business goals: • Established a display advertising campaign for a client that resulted in an increase of $11k in monthly revenue from $104 in 6 months. • Created and currently manage a customized Wordpress platform that reaches over 5 Million people monthly• Facilitate and manage measurement outcomes for all clients• Responsible for overall strategic approach and implementation of marketing technology

Winter Park, Fl, Us

Role: Mobility Technology and Marketing Course DirectorCore Responsibility: Developed and currently facilitate the Mobility Technology and Marketing campus and online course for the Sports Media and Marketing Business school. Other notable contributions include: • Exemplary rating regarding course outcomes and objectives, reflecting the three major types of learning: knowledge (cognitive), skills (psychomotor), and attitudes (affective).• Improved overall student success rate from below 30%, (prior to my revamp of the course and implementation), to over 95% for both online and campus course.• Involved in strategic planning and development of curriculum mapping for degree program.

Role: Marketing TechnologistNotable Contributions: Established the vision, brand, architecture, user interface and marketing campaign for the website; also responsible for day-to-day execution and operations. Partnerships include: Amway Center, City of Orlando, Visit Orlando, Orlando Arts District, Kissimmee Convention Center and Church Street District, and UCF Venture Lab • Develop and manage the marketing campaign that grew web traffic in the city of Orlando, resulting in 150,000 visitors and over 900,000 web pages in 11 months.• Created an interactive social marketing tool called Showcase Creator™ that integrates multi-media, e-commerce, social sharing, and geo-location that automatically integrates with Facebook. (Showcase Creator demo: www.eventgrabber.com/demo) • Produced strategic marketing campaign for a client, resulting in 105% customer acquisition and 63.4% ROI.• Developed SEM, Facebook Ads, Google AdWords and Integrated Display Marketing campaign for client resulting in 200% improvement of customer acquisition• Create and manage the email campaign strategy that customized every email to the individual’s personal interest AREAS OF EXPERTISE• Strategic Planning & Analysis• Product / Market Fit• Content Optimization• Email Marketing• Social Media Engagement • User Experience Design• Google Analytics• HTML, CSS and JavaScript• SEO / SEM / KPIs• Web development/design • Excellent Communicator• Customer Discovery• Customer Validation• Customer Creation• Project Management

Bethesda, Md, Us

Notable Contributions: • Performed system requirements analysis, and design for the sale of multi-billion dollar systems• Accountable for the Design, Integration, Verification and Validation of sophisticated military hardware.• Responsible for risk management and identifying mitigation plans• Graduate of Lockheed Martin’s Engineering Leadership Development Program for high potential engineers• Participated in several technical and program reviews to executive-level management as well as government customers• Served as President of the Employee Network Group for 3 locations, managing over 300 members• Developed and managed strategic marketing campaign for the Southeast Conference Leadership Forum, serving over 5,000 employeesAREAS OF EXPERTISE• Mission Analysis• Program Planning, Monitoring & Control • Hardware Design-Product Integration, Verification and Validation• System Requirements Analysis • Risk Opportunity Management• System Design• Technical & Program Reviews

Bachelor Of Science, Electrical Engineer

Master Of Science, Computer Science