Todd Larkin Email & Phone Number

Miramar, Florida, Us

Columbus, Ohio, Us

Design and implement leading-edge marketing plans, develop monthly calendars, and manage annual campaigns (Spring, Back-to-School, and Holiday) to increase brand awareness and establish strong market footprint. I oversee all aspects of event development, communications, and PR campaign execution. I improve process and opportunities for property sponsorships to further partner with new and existing businesses. I enhance digital presence, reputation, and growth on website, email platform, and social channels. I facilitate retailer and leasing initiatives by increasing traffic and sales by leveraging promotional/advertising efforts. Highlights of accomplishment in this role include:➢Supervise advertising budgets, ad placement, digital marketing strategy, spot production, promotions, and copywriting.

Cypress, California, Us

With this organization, I delivered hands-on leadership to 13 direct reports in executing marketing and campaigns to promote property programs, services, and events. I ensured consistency of marketing materials with town center property brand and messaging by collaborating with cross-functional teams. I improved digital footprint by maintaining social media accounts and website. I managed entire scope of events, PR, collateral signage, sponsorships, and tourism marketing. I designed and initiated impactful advertising campaigns, including print, radio, and television ads to enhance brand visibility. I created eye-catching marketing materials, such as brochures, flyers, and posters to support marketing campaigns.Highlights of accomplishments in this role include:➢Headed multiple signature events, including leading logistics to increase attendance, sponsorships, and sales within a competitive market environment.➢Improved domestic and international tourism by fostering productive relationships with customers and implementing customer-relations programs.➢Earned promotion from Marketing Manager to Sr. Marketing Manager for achieving excellent results, including increasing awareness by improving YoY profitability.

Sandusky, Ohio, Us

• Partner with 11 amusement park marketing teams, as well as corporate marketing, to establish effective content strategies to drive incremental traffic to the park sites, mobile, and online store with a 20% increase.• Implement appropriate promotional messaging, editorial content, tags and tactics to ensure effective Search Engine Optimization on key engines. • Provide weekly/monthly reporting for key performance indicators using Google Analytics, including site visitors, average time on site and site-to-store conversion. • Create end-to-end reporting to identify breakpoints in the visit-to-sales conversion funnel. • Ensure a consistent and effective path to purchase across desktop, mobile and social. • Lead the online creative strategy for company and park wide offerings, events, and products. • Develop messaging while following marketing initiatives to create a positive customer experience across desktop, mobile and social media.• Conduct A/B message testing for a 10% growth in online purchasing.• Develop and execute online data capture opportunities• Lead the design and development to create a new mobile application platform that will enhance the guest experience at the park, plus generate incremental revenue. • Tested social media platforms as a direct response channel to message to unique users / buyers. • Lead the research and execution for a new CMS platform.

Shakopee, Minnesota, Us

• Led the creative strategy and direction for attendance and revenue driving events and promotions. • Worked with the advertising agency on effective media plans and placements of metro and out-of-state advertising including; TV, radio, OLA, OOH and print. This included the creative development, approval and implementation. • Worked jointly with the Director of Marketing to create promotional offers to help drive attendance with strong emphasis on early season. • Ensured all attendance, revenue and per cap yearly goals were met and exceeded by 10% each year.• Continued to enhance and promote the Season Pass program with a 15% growth each year.• Responsible for Valleyfair’s public relations, including writing and distributing press releases, media kits, establishing relationships with media personnel, representing the park in interview opportunities, and crisis communication. • Created, monitored and controlled the Promotions & Publicity yearly expense budget.• Responsible for external communication to guests, including all social media outlets and bi-weekly newsletter and promotional emails using the Exact Target platform.• Managed Valleyfair’s website, mobile application, and online store for maximized visit-to-sales conversion. • Partnered with Group Sales Manager to increase Group Sales business and revenue.• Generated all print collateral including park-wide signage. Ensured they are consistent and followed branding and marketing initiatives.• Trained, motivated and led full time and seasonal staff. Established expectations and standards of performance, and conducted quarterly reviews.

St. Paul, Mn, Us

• Responsible for all staffing, materials, communication, logistics and supervision of the set-up and teardown of all outside station sales promotions and events. • Coordinate event activities and contests for on-air talent. • Plan and execute yearly major station events, including: Minnesota State Fair, Taste of Minnesota, Race for the Cure, Grand Old Day in St. Paul, and “KS95 for Kids” Radiothon.• Manage and schedule part-time promotion’s staff. • Develop marketing, promotional and event plans with station Marketing/Promotions Director. • Coordinate on-air contests and giveaways, maintain winner database and support prize distribution. • Work directly with programming and sales to ensure all material, contests, talent, liners, mentions, copy points, and events are fulfilled for the client(s) and overall standards of the radio station.

Chicago, Il, Us

• Manage all aspects relating to the coordination, logistics and execution of annual fundraising events and to ensure they reach and surpass their fundraising goal. • Assist in raising and managing a budget of $500,000 while keeping expenses to a minimum.• Assist in reaching revenue goals by seeking out and securing sponsorship dollars, donations and in-kind support.• Create and execute a marketing plan for each fundraising event. • Develop, prepare and distribute event marketing materials (brochures, flyers, posters). • Assist in creating and executing new special events and projects.• Maintain and manage fundraising event websites.• Teach and adhere to the mission of the American Lung Association.

Chicago, Illinois, Us

• Plan and execute 40+ events annually within the territory encompassing St Paul, St Cloud and North and Western metro. • Assist in raising and managing a budget of $640,000 for over 2200 local MDA families within my fundraising territory. • Seek out and secure new sponsorship dollars for MDA events. • Work with local media outlets to obtain proper promotions for events (KQRS, KSTP-TV, KSTC-TV, KARE, etc). • Assist with planning and executing the local broadcast of the Jerry Lewis Telethon from the Mall of America. • Work with existing MDA sponsors (Harley Davidson, Citgo, RF Moeller, NALC, DECA, etc). • Hire, train and manage temporary employees. • Build and maintain relationships with the families afflicted with Muscular Dystrophy.

Marketing And Communications

Radio/Tv Broadcasting, Radio & Tv