Todd Larkin Email & Phone Number

Miramar, Florida, US

Columbus, Ohio, US

Design and implement leading-edge marketing plans, develop monthly calendars, and manage annual campaigns (Spring, Back-to-School, and Holiday) to increase brand awareness and establish strong market footprint. I oversee all aspects of event development, communications, and PR campaign execution. I improve process and opportunities for property.

Cypress, California, US

With this organization, I delivered hands-on leadership to 13 direct reports in executing marketing and campaigns to promote property programs, services, and events. I ensured consistency of marketing materials with town center property brand and messaging by collaborating with cross-functional teams. I improved digital footprint by maintaining social.

Sandusky, Ohio, US

• Partner with 11 amusement park marketing teams, as well as corporate marketing, to establish effective content strategies to drive incremental traffic to the park sites, mobile, and online store with a 20% increase.
• Implement appropriate promotional messaging, editorial content, tags and tactics to ensure effective Search Engine Optimization on key engines.
• Provide weekly/monthly reporting for key performance indicators using Google Analytics, including site visitors, average time on site and site-to-store conversion.
• Create end-to-end reporting to identify breakpoints in the visit-to-sales conversion funnel.
• Ensure a consistent and effective path to purchase across desktop, mobile and social.
• Lead the online creative strategy for company and park wide offerings, events, and products.

Shakopee, Minnesota, US

• Led the creative strategy and direction for attendance and revenue driving events and promotions.
• Worked with the advertising agency on effective media plans and placements of metro and out-of-state advertising including; TV, radio, OLA, OOH and print. This included the creative development, approval and.
• Worked jointly with the Director of Marketing to create promotional offers to help drive attendance with strong emphasis on early season.
• Ensured all attendance, revenue and per cap yearly goals were met and exceeded by 10% each year.
• Continued to enhance and promote the Season Pass program with a 15% growth each year.
• Responsible for Valleyfair’s public relations, including writing and distributing press releases, media kits, establishing relationships with media personnel, representing the park in interview opportunities, and.

St. Paul, MN, US

• Responsible for all staffing, materials, communication, logistics and supervision of the set-up and teardown of all outside station sales promotions and events.
• Coordinate event activities and contests for on-air talent.
• Plan and execute yearly major station events, including: Minnesota State Fair, Taste of Minnesota, Race for the Cure, Grand Old Day in St. Paul, and “KS95 for Kids” Radiothon.
• Manage and schedule part-time promotion’s staff.
• Develop marketing, promotional and event plans with station Marketing/Promotions Director.
• Coordinate on-air contests and giveaways, maintain winner database and support prize distribution.

Chicago, IL, US

• Manage all aspects relating to the coordination, logistics and execution of annual fundraising events and to ensure they reach and surpass their fundraising goal.
• Assist in raising and managing a budget of $500,000 while keeping expenses to a minimum.
• Assist in reaching revenue goals by seeking out and securing sponsorship dollars, donations and in-kind support.
• Create and execute a marketing plan for each fundraising event.
• Develop, prepare and distribute event marketing materials (brochures, flyers, posters).
• Assist in creating and executing new special events and projects.

Chicago, Illinois, US

• Plan and execute 40+ events annually within the territory encompassing St Paul, St Cloud and North and Western metro.
• Assist in raising and managing a budget of $640,000 for over 2200 local MDA families within my fundraising territory.
• Seek out and secure new sponsorship dollars for MDA events.
• Work with local media outlets to obtain proper promotions for events (KQRS, KSTP-TV, KSTC-TV, KARE, etc).
• Assist with planning and executing the local broadcast of the Jerry Lewis Telethon from the Mall of America.
• Work with existing MDA sponsors (Harley Davidson, Citgo, RF Moeller, NALC, DECA, etc).

Marketing And Communications

Radio/Tv Broadcasting, Radio & Tv