Define and execute the marketing strategy for all product lines within the organization. Lead and direct the marketing activities for the Australian subsidiary and overseeing product lifecycles. Ensure strategic direction of products are aligned with the overall goals and objectives of the business.Key Responsibilities:• Ongoing development of a highly effective Product Marketing department, including defining the team’s overall mission and objectives.• Responsible for establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand • Build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation andmeasures the return on marketing program investments.• Identify existing market demand and explore and develop new ways to create demand through sales lead generation.• Effectively promote and position all of the company’s products within targeted customer segments and specialties.• Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows and other campaigns to generate demand & sales leads.• Drive acquisition of competitor product knowledge and effectively communicate through our sales force a thorough understanding of how to position Cynosure against competitors.• Work with sales to ensure consistent product positioning and serve as primary contact for sales management.• Evaluate current strategic positioning and investigate options for new opportunities that are aligned with overall company objectives.• Apply market research and recommend strategies to penetrate high potential markets.• Develop and manage expense budgets and business plans, as well as, provide accurate forecasts and budgets.• Implement marketing activity effectiveness and efficiency metrics.• Coach, mentor and manage the professional development needs of the marketing team.

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Reporting directly to the CEO, with a dotted line to the Carsguide.com.au board of Directors. Responsible for developing and leading overall product and marketing strategy and execution in support of the agreed business objectives for Carsguide.com.au.Development of key product initiatives to deliver value and profitability against our consumer audiences.Development of the brand strategy and framework to support brand deployment, ensuring consistency of execution and assurance of brand integrity.Implementation of partnerships strategy for Carsguide.com.au that ensures a proactive approach to the development and management of partnering relationships.Own the PR strategy to effectively promote Carsguide.com.au as the leading automotive site for information and listings;Setting the strategy for Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media and Electronic Direct Mail (eDM), ensuring that the strategies are continually evolved to reflect audience trends and competition.I was charged with increasing awareness and driving traffic to Carsguide.com.au - to become a competitive automotive player in market.Carsguide.com.au moved from a distant No.5 in market to a clear No.2 - increasing audiences from around 550k UB's to over 2.2mUB's in the first 12 months.

Leading strategic development and implementation of the annual Marketing plan for TrueLocal.com.au. Managing a multi million dollar annual marketing budget incorporating both consumer and trade marketing, key component include television, print, radio and out of home advertising, SEM, affiliate marketing, online advertising, website development/optimisation , brand planning, direct mail, product development and some public relations.Launched and implementation of Local Star loyalty program to increase user engagement and return visitation.

Lead and launched marketing and commercial strategy development for homesite.com.au Development of integrated website and online marketing plans including paid search and SEO initiatives. I was responsible for building the Homesite.com.au brand and brand strategy. Gained extensive experience in direct marketing/strategy and execution for consumer and B2B campaigns, also lead and managed qualitative and quantitative market research projects including market segmentation. Management of brand, market research and direct marketing agency relationships, as well as other key stakeholders including the Housing Industry Association (HIA). Strong launch and successful commercial strategy lead to a very profitable sale of the business to Realestate.com.au in 2007.

Reporting to the Marketing Director, I worked within a team environment to carry out a full range of marketing functions. Development & implementation of marketing strategies to increase readership and circulation of some of Australia’s best known newspapers. Managing $15m+ marketing budget, liaising with Creative and Media agencies to guide planning for all campaigns and media including Television, Outdoor and Radio campaigns for all sectional and overall brand marketing.Cultivation and initiation of effective marketing strategies to ensure ongoing business & support of sales campaigns/initiatives.Initiate and manage sponsorship opportunities for in paper and online brands e.g. Sydney Motor Show, Motor Traders Association, etc. Continue to increase awareness of both ATL and online brands.