Todd Lebo Email & Phone Number

Jacksonville, FL, US

Jacksonville, Florida, United States

As CEO, I oversee big picture strategy and research-based content innovation to help our clients to better engage with their target audience, build thought leadership, and meet demand generation goals.

Jacksonville, FL

• Marketing technology companies and agencies partner with Ascend2 to generate demand and supplement content. What is Research-Based Marketing? While traditional research firms continue to offer “sponsorships” that place.
• White Label Research Report: Our White Label Research Reports are 12-15 pages and focus on a key marketing topic and an EXCLUSIVE benchmark segment.
• Dedicated Email Campaign: Our targeted and highly relevant list of 50,000+ research subscribers will receive a dedicated email with your research report.
• Leads… Guaranteed: We commit to providing our partners with a predefined number of qualified research and campaign leads with every program.
• Quick Turnaround: Our streamlined process allows for Ascend2 to deliver your research content and leads in as little as two weeks.
• Extremely Competitive Pricing: Check out our pricing table to see exactly how competitive we are in the industry. http://ascend2.com/marketing/pricing/ If you are interested in finding out how our Research-Based.

Jacksonville, Florida Area

• Led launch of freeware program across multiple business units, targeting the software developer and testing communities. For this new program, the strategy included building community, generating downloads, and driving.
• Launched three freeware products and two websites in the first three months on job
• Exceeded projections with 16,000 downloads in the first five months for LoadUIWeb
• Generated quarter over quarter increase in… Show more Led launch of freeware program across multiple business units, targeting the software developer and testing communities. For this new program, the strategy included.
• Generated quarter over quarter increase in revenue of a paid product, LoadUIWeb Pro
• Surpassed freeware program download goals each quarter

Jacksonville, Florida Area

• Led group responsible for all free and paid content for MarketingSherpa and MarketingExperiments brands, adapting to change in the marketplace to best serve the needs of the audience, while generating leads, building.
• Launched two high-end video-based online training courses on Value Proposition and Landing Page Optimization
• Built video production department with green room, allowing for the production of training and promotional… Show more Led group responsible for all free and paid content for MarketingSherpa and MarketingExperiments.
• Built video production department with green room, allowing for the production of training and promotional videos
• Programmed content for three major marketing events (four-day events) in topic areas of email, optimization, and B2B marketing
• Developed how-to special report series, 30-Minute Marketer, used for content licensing, promotional programs, and list-building campaigns

• Led group responsible for all revenue from paid publications, events, content licensing, sponsorship, and training. Developed new products and channels while optimizing existing programs.
• 30% increase in Email Summit 2010 ticket sales
• Sold-out tickets for first-ever Optimization Summit in 2011
• Launched sponsorship program for Sherpa webinars that generated $240,000 in the first year
• Launched successful Sherpa Email and B2B Marketing Training Tour
• Built strong… Show more Led group responsible for all revenue from paid publications, events, content licensing, sponsorship, and training. Developed new products and channels while optimizing existing programs.

• Led business unit that produced benchmark reports, handbooks, special reports, and other paid products on topics including lead generation, email, search, social media, eCommerce, online advertising and B2B marketing..
• Launched and built marketing strategy for five publications, including record sales month for new product
• Developed budget and strategic business plan for publications unit
• Built strategic alliances with industry partners to build… Show more Led business unit that produced benchmark reports, handbooks, special reports, and other paid products on topics including lead generation, email.
• Built strategic alliances with industry partners to build new marketing channels
• Led team of writers and researches, building new processes for publication unit Show less

• Successfully led a team that marketed five B2B and B2C newsletters, ancillary products, and new product development.
• Built and nurtured team that produced a repeatable process that grew circulation by 15% – 20% across four major product lines
• Optimized testing program that resulted in new direct mail packages across all products and the expansion of marketing channels
• Developed and implemented the successful launch of high price B2B niche product, a new business model… Show more Successfully led a team that marketed five B2B and B2C newsletters, ancillary products, and new product.
• Developed and implemented the successful launch of high price B2B niche product, a new business model for Kiplinger Show less

• Responsible for all circulation functions of Kiplinger's Retirement Report, a large consumer financial newsletter. My first year as manager resulted in a 15% growth in the circulation base.
• Developed and implemented a strategic marketing plan that included campaign testing, partnership development and content direction
• Engaged in strategic product planning using value proposition analysis, customer personas, market research, survey development and analysis
• Led campaign… Show more Responsible for all circulation functions of Kiplinger's Retirement Report, a large consumer financial newsletter. My first year as manager resulted in a 15% growth in the circulation base.
• Led campaign optimization including direct mail concept development, copywriting, creation of affinity programs, site-license sales, and development and implementation of ecommerce plan
• Developed repeatable processes in marketing and circulation planning that was implemented on other Kiplinger product lines, including The Kiplinger Letter and The Kiplinger Tax Letter Show less

• Led marketing, art and production staff to exceed budget goals for eight newsletters and more than 50 books. Product lines included management, human resources, and small business with a $5 million marketing budget..
• Hired, developed and… Show more Led marketing, art and production staff to exceed budget goals for eight newsletters and more than 50 books. Product lines included management, human resources, and small business with a.
• Hired, developed and managed successful production, design and marketing staff that increased sales by 24% in one year
• Tested three new packages for mature product lines that beat control packages by 18-35%
• Implemented a renewal at birth campaign that resulted in 12% renewal lift
• Optimized the budgeting process for marketing, production, and art departments

• Planned and executed all marketing activities for seven B2B publications in the environmental and human resource markets.
• Prepared 18 month marketing plans for publications
• Analyzed competitive market, climate, positioning, past promotional results, and expected results for all products
• Developed strong project management and organization skills and performed extensive list research and analysis for over 40 direct mail and telemarketing campaigns per year
• Negotiated… Show more Planned and executed all marketing activities for seven B2B publications in the environmental and human resource markets.
• Negotiated list exchanges, coordinating and meeting deadlines and time frames for marketing promotions, updating promotional packages, renewal letters, telemarketing scripts Show less