Todd Lebo's Location
Jacksonville, Florida, United States, United States
Todd Lebo's Contact Details
Todd Lebo work email
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About Todd Lebo
LEADER: Develop departments with a focus on teamwork, hire based on an individual's capacity to grow and fit with the team, and implement processes and procedures to increase efficiency.MARKETER: Leverage 25 years of experience optimizing marketing campaigns, developing and implementing strategy, and driving revenue for a wide range of business models.BUSINESS DEVELOPMENT SPECIALIST: Build strategic alliances with companies that foster relationships, drive ROI and meet short-term and long-term goals.STRATEGIST AND INNOVATOR: Understand how to construct a strategy get buy-in and develop a practical plan to implement, measure, and optimize to a changing and competitive marketplace. CHANGE AGENT: Lead various functions within a company to meet specific challenges, including marketing, product development, business development, and content. SUBJECT MATTER EXPERT: Experience leading teams in marketing and content on diverse marketing topics, such as lead generation, social media, email, search, content marketing, optimization, list building, event marketing, lead nurturing, value proposition, analytics, mobile and more.
Todd Lebo's Current Company Details
Todd Lebo Work Experience Details
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Ceo And Executive PartnerAscend2Jacksonville, Fl, Us
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Ceo & Executive PartnerAscend2 Jun 2020 - PresentJacksonville, Florida, United StatesAs CEO, I oversee big picture strategy and research-based content innovation to help our clients to better engage with their target audience, build thought leadership, and meet demand generation goals.
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Cmo & PartnerAscend2 Nov 2013 - Jun 2020Jacksonville, FlMarketing technology companies and agencies partner with Ascend2 to generate demand and supplement content. What is Research-Based Marketing? While traditional research firms continue to offer “sponsorships” that place your logo on their cover, white label research firms (a category created by Ascend2) produce customizable research reports that focus all attention on your brand. This brand focus not only puts a spotlight on your marketing proficiencies, but it also positions your firm… Show more Marketing technology companies and agencies partner with Ascend2 to generate demand and supplement content. What is Research-Based Marketing? While traditional research firms continue to offer “sponsorships” that place your logo on their cover, white label research firms (a category created by Ascend2) produce customizable research reports that focus all attention on your brand. This brand focus not only puts a spotlight on your marketing proficiencies, but it also positions your firm as a thought leader on the topic.Here is what you will get with an Ascend2 Research-Based Marketing Program:• White Label Research Report: Our White Label Research Reports are 12-15 pages and focus on a key marketing topic and an EXCLUSIVE benchmark segment.• Dedicated Email Campaign: Our targeted and highly relevant list of 50,000+ research subscribers will receive a dedicated email with your research report.• Leads… Guaranteed: We commit to providing our partners with a predefined number of qualified research and campaign leads with every program. • Quick Turnaround: Our streamlined process allows for Ascend2 to deliver your research content and leads in as little as two weeks.• Extremely Competitive Pricing: Check out our pricing table to see exactly how competitive we are in the industry. http://ascend2.com/marketing/pricing/ If you are interested in finding out how our Research-Based Marketing Program can quickly help grow your business, please contact me and we can set-up a 30 minute Client Assessment Evaluation. Show less
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Director Of FreewareSmartbear Software Feb 2013 - Oct 2013Jacksonville, Florida AreaLed launch of freeware program across multiple business units, targeting the software developer and testing communities. For this new program, the strategy included building community, generating downloads, and driving revenue through the up-sell to paid products.• Launched three freeware products and two websites in the first three months on job• Exceeded projections with 16,000 downloads in the first five months for LoadUIWeb • Generated quarter over quarter increase in… Show more Led launch of freeware program across multiple business units, targeting the software developer and testing communities. For this new program, the strategy included building community, generating downloads, and driving revenue through the up-sell to paid products.• Launched three freeware products and two websites in the first three months on job• Exceeded projections with 16,000 downloads in the first five months for LoadUIWeb • Generated quarter over quarter increase in revenue of a paid product, LoadUIWeb Pro • Surpassed freeware program download goals each quarter• Developed GTM plan created a content strategy and implemented an up-sell path for each product• Planned and managed social media campaigns that resulted in more than 10,000 downloads• Managed and set-up extension in the Chrome Store• Performed duties of project manager for five product launches Show less -
Senior Director Of Content & Business DevelopmentMeclabs Jan 2012 - Jan 2013Jacksonville, Florida AreaLed group responsible for all free and paid content for MarketingSherpa and MarketingExperiments brands, adapting to change in the marketplace to best serve the needs of the audience, while generating leads, building brand, and driving revenue for the organization. • Launched two high-end video-based online training courses on Value Proposition and Landing Page Optimization• Built video production department with green room, allowing for the production of training and promotional… Show more Led group responsible for all free and paid content for MarketingSherpa and MarketingExperiments brands, adapting to change in the marketplace to best serve the needs of the audience, while generating leads, building brand, and driving revenue for the organization. • Launched two high-end video-based online training courses on Value Proposition and Landing Page Optimization• Built video production department with green room, allowing for the production of training and promotional videos• Programmed content for three major marketing events (four-day events) in topic areas of email, optimization, and B2B marketing• Developed how-to special report series, 30-Minute Marketer, used for content licensing, promotional programs, and list-building campaigns• Created new cross-department process to produce benchmark reports to increase efficiencies, adapt to ideal customers needs, and generate a high-quality product Show less -
Director, Marketing & Business DevelopmentMarketingsherpa Mar 2009 - Dec 2011Led group responsible for all revenue from paid publications, events, content licensing, sponsorship, and training. Developed new products and channels while optimizing existing programs.• 30% increase in Email Summit 2010 ticket sales• Sold-out tickets for first-ever Optimization Summit in 2011• Launched sponsorship program for Sherpa webinars that generated $240,000 in the first year• Launched successful Sherpa Email and B2B Marketing Training Tour• Built strong… Show more Led group responsible for all revenue from paid publications, events, content licensing, sponsorship, and training. Developed new products and channels while optimizing existing programs.• 30% increase in Email Summit 2010 ticket sales• Sold-out tickets for first-ever Optimization Summit in 2011• Launched sponsorship program for Sherpa webinars that generated $240,000 in the first year• Launched successful Sherpa Email and B2B Marketing Training Tour• Built strong strategic relationship with Cisco to train channel partners in various marketing skills. The program included a four-city road tour, online training, content licensing, keynote speaking, and optimization services• Increased content licensing by 125% in one year• Developed book sponsorship program that generated $150,000 in the first year• Launched new benchmark reports on social media, optimization, lead generation, and more• Launched new handbooks on email, social and B2B marketing Show less -
Publications DirectorMarketingsherpa Apr 2008 - Mar 2009Led business unit that produced benchmark reports, handbooks, special reports, and other paid products on topics including lead generation, email, search, social media, eCommerce, online advertising and B2B marketing. Accomplishments included:• Launched and built marketing strategy for five publications, including record sales month for new product• Developed budget and strategic business plan for publications unit• Built strategic alliances with industry partners to build… Show more Led business unit that produced benchmark reports, handbooks, special reports, and other paid products on topics including lead generation, email, search, social media, eCommerce, online advertising and B2B marketing. Accomplishments included:• Launched and built marketing strategy for five publications, including record sales month for new product• Developed budget and strategic business plan for publications unit• Built strategic alliances with industry partners to build new marketing channels• Led team of writers and researches, building new processes for publication unit Show less
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Marketing DirectorKiplinger Feb 2003 - Apr 2008Successfully led a team that marketed five B2B and B2C newsletters, ancillary products, and new product development. • Built and nurtured team that produced a repeatable process that grew circulation by 15% – 20% across four major product lines• Optimized testing program that resulted in new direct mail packages across all products and the expansion of marketing channels • Developed and implemented the successful launch of high price B2B niche product, a new business model… Show more Successfully led a team that marketed five B2B and B2C newsletters, ancillary products, and new product development. • Built and nurtured team that produced a repeatable process that grew circulation by 15% – 20% across four major product lines• Optimized testing program that resulted in new direct mail packages across all products and the expansion of marketing channels • Developed and implemented the successful launch of high price B2B niche product, a new business model for Kiplinger Show less -
Circulation ConsultantKiplinger Feb 2002 - Feb 2003Responsible for all circulation functions of Kiplinger's Retirement Report, a large consumer financial newsletter. My first year as manager resulted in a 15% growth in the circulation base. • Developed and implemented a strategic marketing plan that included campaign testing, partnership development and content direction• Engaged in strategic product planning using value proposition analysis, customer personas, market research, survey development and analysis• Led campaign… Show more Responsible for all circulation functions of Kiplinger's Retirement Report, a large consumer financial newsletter. My first year as manager resulted in a 15% growth in the circulation base. • Developed and implemented a strategic marketing plan that included campaign testing, partnership development and content direction• Engaged in strategic product planning using value proposition analysis, customer personas, market research, survey development and analysis• Led campaign optimization including direct mail concept development, copywriting, creation of affinity programs, site-license sales, and development and implementation of ecommerce plan• Developed repeatable processes in marketing and circulation planning that was implemented on other Kiplinger product lines, including The Kiplinger Letter and The Kiplinger Tax Letter Show less
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Marketing DirectorNational Institute Of Business Management Aug 1999 - Oct 2002Led marketing, art and production staff to exceed budget goals for eight newsletters and more than 50 books. Product lines included management, human resources, and small business with a $5 million marketing budget. Department responsibilities included all aspects of direct response campaigns, new product development, renewals and billings, electronic publishing, list management, ancillary products, telemarketing, cross-sell/up-sell programs, and joint ventures. • Hired, developed and… Show more Led marketing, art and production staff to exceed budget goals for eight newsletters and more than 50 books. Product lines included management, human resources, and small business with a $5 million marketing budget. Department responsibilities included all aspects of direct response campaigns, new product development, renewals and billings, electronic publishing, list management, ancillary products, telemarketing, cross-sell/up-sell programs, and joint ventures. • Hired, developed and managed successful production, design and marketing staff that increased sales by 24% in one year • Tested three new packages for mature product lines that beat control packages by 18-35%• Implemented a renewal at birth campaign that resulted in 12% renewal lift• Optimized the budgeting process for marketing, production, and art departments• Developed analytical tools resulting in quick and accurate forecasting of direct response campaigns• Created a repeatable process for producing new marketing campaigns, reducing production time and increasing profitability Show less -
Assistant Marketing DirectorNational Institute Of Business Management Sep 1997 - Aug 1999
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Marketing ManagerThompson Publishing Group Apr 1995 - Sep 1997Planned and executed all marketing activities for seven B2B publications in the environmental and human resource markets. • Prepared 18 month marketing plans for publications• Analyzed competitive market, climate, positioning, past promotional results, and expected results for all products• Developed strong project management and organization skills and performed extensive list research and analysis for over 40 direct mail and telemarketing campaigns per year• Negotiated… Show more Planned and executed all marketing activities for seven B2B publications in the environmental and human resource markets. • Prepared 18 month marketing plans for publications• Analyzed competitive market, climate, positioning, past promotional results, and expected results for all products• Developed strong project management and organization skills and performed extensive list research and analysis for over 40 direct mail and telemarketing campaigns per year• Negotiated list exchanges, coordinating and meeting deadlines and time frames for marketing promotions, updating promotional packages, renewal letters, telemarketing scripts Show less -
List ManagerThompson Publishing Group Sep 1993 - Apr 1995
Frequently Asked Questions about Todd Lebo
What company does Todd Lebo work for?
Todd Lebo works for Ascend2
What is Todd Lebo's role at the current company?
Todd Lebo's current role is CEO and Executive Partner.
What is Todd Lebo's email address?
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What is Todd Lebo's direct phone number?
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Who are Todd Lebo's colleagues?
Todd Lebo's colleagues are Sergio Balegno - Research Content And Campaigns, Jenna Balegno.
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