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Terry Lee, a seasoned entrepreneur and executive leader, wears many hats. He’s a real estate expert, and currently the CEO of PLA, which includes the PLA SPORTS BAR. But there’s more to the story.In addition to his impressive business acumen, Terry is also the driving force behind the PLA it Forward Foundation. This philanthropic initiative was founded with a mission close to Terry’s heart - to recognize and honor local community heroes who go above and beyond, while supporting other community organizations and charities.PLA it Forward Foundation operates hand in hand with PLA SPORTS BAR, creating a dynamic synergy between business and philanthropy. With Tony Robbins as the lead investor and strategic advisor, Terry is in the perfect position to lead this venture. His career has been marked by successes in creating, growing, managing, and selling successful companies and real estate projects, raising capital, and implementing effective exit strategies.Terry’s diverse experience spans across commercial and residential real estate, retail, manufacturing, travel, service, hospitality, marketing, and more. This wealth of experience and his commitment to giving back through PLA it Forward make him a dynamic leader at the helm of this venture. Terry Lee, the CEO, is not just about business; he’s about making a real difference in the community.
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CeoPla Jan 2018 - PresentHollywood , Fl, UsCEO of PLA (plā) PLAY LOVE ACTPLAsportsbar.com | IG & FB: @PLASportsBarPLA is a multi-sport simulator sports bar concept, helping people to unleash their inner athletes using real sports equipment. Current location on premise at the Seminole Hard Rock Hotel and Casino, Hollywood FL with multiple locations opening soon nationwide. Let The Games Begin!la -
Founder & CeoPla It Forward Feb 2023 - Present -
Managing PartnerLee Real Estate Advisory Services 2016 - PresentLee REAS is dedicated to understanding our clients’ business. Our experts act as a strategic partner, delivering creative solutions that align each client’s real estate needs with their business strategy, financial goals and operational objectives.Real Estate Owners and Tenants need to consider many issues when looking for the best facilities, including costs associated with occupancy, moving, construction, utilities, labor, as well as facility functionality, supply chain, government regulations and incentives, available grants, and much more.When working with Real Estate Investors, Lee REAS designs tailored solutions for a variety of product types in markets across the country. These solutions produce optimal outcomes that help client’s both save and make money through real estate. Our strategic advisory services are critical to achieving your investment goals & optimizing returns.
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Executive DirectorTres Hombres 2004 - PresentFounded in 2004 as a yearly charity fundraiser called Tres Hombres, Terry has acted as the Executive Director and raised tens of thousands of dollars for local charities such as Homefront San Diego, The Child Abuse Prevention Foundation and St Germaine Children Charities. Major Contributions:- Established relationships and received donations from major corporations and other local businesses such as Coke Cola, Taylor Made, Roy’s Restaurants, Flemings Steakhouse, Blue Coral, Subway, Red Bull, Japengo, La Costa Resort, Road Runner Sports, Shell Development Corp., Southwest Greens, Southern Wine & Spirits, Wells Fargo
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PresidentKj Media, Inc. 2010 - 2016Managed a team of web developers and Internet marketing professionals to develop and market a live interactive social media platform and provided Internet marketing, web development, branding and business consulting services to other companies.
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Real Estate AcquisitionsAlexander & Baldwin, Inc. Jul 2006 - 2010Honolulu, Hawaii, UsProvided acquisition and disposition services, due diligence, brokerage services, networking and relationship building in the western states for Alexander & Baldwin (ALEX) with a focus on investments in multi tenant office, retail, industrial and entitled development land for both commercial and residential projects with an equity requirement of up to $50MMajor Contributions:- Obtained Board of Director approval on real estate projects ranging from 8M to 45M- Served as a source for real estate equity placement opportunities for Alexander & Baldwin throughout the western U.S. with a focus on REO’s and other troubled commercial assets- Provided due diligence services and assisted in negotiations for each project- Assisted in BOD executive summaries and proformas- California & Hawaii Real Estate Broker -
PresidentKobe, Inc. 2004 - 2010Real estate consulting & investment firm, provided acquisition and disposition services, development management, equity/debt placement, brokerage services, networking and relationship building.Major Contributions: - Managing Partner in five residential development projects ranging from 5 to 147 lots with costs ranging from $2M to $45M- Successfully negotiated the purchase, acquired, entitled, and secured equity and debt- Acquired and disposed of other residential properties at a substantial profit- California Real Estate Broker
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Managing Partner / PresidentJdi Limited Partners / Jdi Realty, Inc. 1996 - 2004A Managing Partner/Broker in this successful real estate firm specializing in commercial property acquisitions, entitlement, development, leasing, and sales.Major Contributions:- Generated long-term, highly profitable assets as Managing Partner in three commercial development projects on Maui and Kauai- Spearheaded the assemblage, negotiation, acquisition, entitlement, debt, construction, marketing, leasing, and sales- Successfully acquired, entitled, improved, and sold many residential properties. One Maui commercial project took 6.5 years and 35 public hearing to get final approvalHawaii Real Estate Broker
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Founding PartnerActivity Warehouse 1990 - 2004Co-owner, founder, and team leader in this highly successful, well-recognized and profitable travel organization providing optional tours and activities to tourists throughout Hawaii.Major Contributions:- Orchestrated company start-up and growth to 96 employees, fueling revenues in excess of 14M per year, with $1M per year marketing budget and elevating the company to one of the top in the industry within the first four years- Grew revenues and profits substantially by creating strategic partnerships with timeshare companies and producing 1300 tours per month- Optimized marketing programs in conjunction with prime physical locations to maximize revenues- Achieved long-term goals by acquiring the real estate associated with several locations on Maui and Kauai- Generated a substantial profit by structuring a five year management contract followed by the sale of the company to West Maui Resort Partners, a subsidiary of Embassy Vacation Resorts (Now Diamond Resorts)- Overcame a major business interruption that cut sales by over one third, by identifying and implementing a solution within 30 days and managed to retain 95% of the sales force in a very competitive market place
Terry Lee Skills
Terry Lee Education Details
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Washington State UniversityConstruction Management -
Washington State UniversityBs
Frequently Asked Questions about Terry Lee
What company does Terry Lee work for?
Terry Lee works for Pla
What is Terry Lee's role at the current company?
Terry Lee's current role is CEO at PLA & PLA It Forward.
What is Terry Lee's email address?
Terry Lee's email address is te****@****ail.com
What is Terry Lee's direct phone number?
Terry Lee's direct phone number is +181065*****
What schools did Terry Lee attend?
Terry Lee attended Washington State University, Washington State University.
What are some of Terry Lee's interests?
Terry Lee has interest in Skiing, Learning, Snowboarding, Beach Volleyball, Yoga, Basketball, Reading, Meditation, Travel, My Two Beautiful Daughters.
What skills is Terry Lee known for?
Terry Lee has skills like Real Estate Development, Real Estate, Commercial Real Estate, Entrepreneurship, Due Diligence, Management, Marketing, Sales, Entitlements, Mergers And Acquisitions, Brokerage, Acquisitions.
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