Theresa Letman Email and Phone Number
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Strategic, relational marketing executive with 20 years leading marketing teams and driving brand management, marketing campaigns, and business growth. Some of my best work includes: increasing revenue by 15%; executing successful marketing campaigns and branding campaigns that exceeded target; project management 98% on-time and on budget (20+ projects); data-driven strategic planning; developing KPIs. Areas of focus:• Strategic Planning• Marketing Strategy, GTM Strategy• Digital Marketing, Marketing Automation• Sales, Marketing & Financial Analysis• Consumer-driven Innovation (Design Thinking)• Copywriting & Content Marketing• Marketing Campaign Management• Social Media Marketing• Cross-functional Leadership• Emotional IntelligenceOrganizations struggle with translating the right data into strategic marketing that creates growth. When they spend time and money on marketing strategy, they need reassurance they'll achieve results. I use data to create actionable, effective plans and creative content so organizations get results and reach a broader market. I develop actionable marketing analytics that impact marketing strategy and corporate positioning. I cultivate strong key stakeholder partnerships, cross-functional collaboration and team engagement and alignment to serve the vision and mission of an organization. My leadership presence and high emotional intelligence bring a focused, servant leadership style blended with an analytical, organized approach to marketing and project management.Myers Briggs: ESFJStrengths Finder: Achiever, Learner, Woo, Responsibility, Positivity
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Director Marketing An CommunicationsAspen Academy Oct 2018 - PresentGreenwood Village, Co, UsAspen Academy is the premier independent school for academic, leadership and entrepreneurial development. Our 400 pre-k through 8th grade students exemplify our core values: be kind, do good, work hard and make the world better. With a focus on academic rigor, character and leadership development, and community strength and service, small classes are led by exceptional faculty who offer a personalized approach to instruction. Since our inception, we have remained steadfastly focused on developing passionate, lifelong learners who graduate from our school empowered to be confident, curious and innovative.Led and contributed to team responsible for:• 480% increase in leads YOY; 123% increase in website new users YOY; and 7.8% increase in landing page conversion. • Created structure, content, and established effective marketing automation and nurture campaigns.• Right-sized cost per lead with shift to more digital platforms that enabled better lead capture.• 13% increase in social media followers YOY.• Customer journey mapping for enrollment and engagement efforts.• Annual Parent Survey cited "Communication" as a strength.
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FounderTag Consulting, Llc Jan 2010 - Present• Facilitating 2-hour session to local executives, engaging them with best practices and real-time coaching to update their LinkedIn and social media profiles. • One-on-one consulting with leaders to support their social media presence.
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Senior Director, Operational ExcellenceVerus Global Inc. Nov 2015 - Jul 2018Shrewsbury, New Jersey, UsFrom telling the remarkable client success stories to measuring the impact of our solutions; from analyzing financial and marketing metrics to executing successful special projects, I continuously focus on strategy to hit goals. New role for the organization that blends refining E2E with analytics and customer experience (CX). • Partnered with leaders at P&G, Nestlé, Alcon, Tillamook, and 20+ organizations to ensure quality delivery of training solutions with focus on client experience and streamlined sales process, resulting in NPS scores 20 points above industry average.• Interviewed clients and wrote 20+ client success stories, historical reports, and research papers, used for sales enablement, marketing/content, resulting in shorter sales cycles.• Using data from 10 sources, created weekly financial dashboards and analysis, reporting to executive team to inform decision-making. Developed financial tools and enterprise KPIs to inform strategy and forecasting, which had previously not been possible at the 20-year-old company. • Supported sales team with industry trend research and current news to inform accuracy of forecasting. Developed client journey maps and key client personas in support of GTM Strategy.• Completed client interviews to support new product development using Design Thinking approach for product anticipated to support 25% revenue growth within 6 months. -
Senior Director Marketing And SalesVerus Global Inc. Jun 2014 - Nov 2015Shrewsbury, New Jersey, Us• Led team responsible for 300% growth in one industry group and 25% of revenue from new accounts, diversifying clientele and successfully addressing key business risk factor. Achieved 100% staff retention.• Collaborated with team to develop more consistent sales processes to better leverage CRM and integrations with marketing tools, increasing user adoption in CRM. • Developed successful launch campaign for new product, driving cost-effective and high ROI B2C sales for new product. • Directed B2B marketing, communications, nurturing, and content marketing activities to support building, developing and activating relationships with clients. • Managed, designed, and successfully launched award-winning book by two co-authors, exceeding sales for prior book launches and landing.
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Director Of MarketingVerus Global Inc. Nov 2010 - Jun 2014Shrewsbury, New Jersey, UsBuilt marketing function for 15 year-old company that previously relied on referrals only for business development. Successfully created comprehensive marketing, messaging, and branding resources for organization on shoestring budget.• Produced 70+ videos, driving viewership that grew each year from 2011-2014, resulting in 75,000 views, shorter sales cycle, and increased brand awareness.• Developed social media presence on LinkedIn (doubled in one year), Facebook, Slideshare (3k+ views) and YouTube channel and executed content calendar to grow followers and email subscribers to over 7,500 with 20%+ open rate.• Executed rollout of new brand/renaming of company, including web site copy and content resulting in increased traffic (30% increase in views) and lower bounce rates.• Created brand playbook and worked with external consultants to support messaging evolution and refinement: a critical strategic step for the organization to focus on expansion.• Marketing, media, launch, design, and promotions for twice award-winning Degrees of Strength (2012) book.• Championed 20th Anniversary Edition of The 10 Greatest Gifts I Give My Children (over 500,000 copies sold) in support of new corporate brand. Partnered with Simon & Schuster on new edition and first Kindle edition.
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Marketing Consultant & Business Development DirectorCreatively Affordable Marketing Apr 2008 - Nov 2010• Created and implemented strategic consulting approach to best identify products and services that have a positive impact on client revenues; Recommended and secured additional products as growth areas for business (email marketing program and search engine optimization). Wrote SEO copy for client web site that landed company on top Google listing for their products.• Initiated direct mail program to promote business and generated 20% more business. -
Director Of Operations & Direct Response ConsultantTrg Arts Jan 2006 - Apr 2008National, Us• Managed revenue generation, financial projections and marketing initiatives for over 200 nationally renowned arts clients. Orchestrated business initiatives representing more than $1M in annual sales. • Fostered relationships with current and prospective clients, leading to a 7% increase in overall company profits; Managed premiere client roster which represented 70% of company revenue.• Focus on satisfaction and retention resulted in return of 98% of clients and 15% revenue growth. -
Director Of MarketingGlimmerglass Opera Apr 2005 - Jan 2006Cooperstown, New York, Us• Recruited to manage major strategic marketing and public relations campaign / timeline and achieved goal of $2.8M ticket sales for summer festival in rural upstate New York. Engaged staff of four in the strategic planning process and supervised customer service.• Targeted promotions to lapsed ticket buyers and new buyers, resulting in 10% increase in sales in 2005 and an increase of 10% in 2006. -
Director Of MarketingNashville Symphony Sep 1999 - Apr 2005Nashville, Tennessee, Us• Created and maintained strategic marketing timeline, including subscription and single ticket sales. Managed direct mail and intersecting telefunding and telemarketing campaigns for database of over 150,000 households. Supervised staff of nine to significantly exceed $1.4M subscription campaign. • Achieved award-winning graphic design for advertising and quarterly newsletter, direct mail pieces, promotional emails, special concert program pages and outdoor and magazine advertising.• Led project with $500 cost that returned $35K in revenue in one year. • Created consistent graphic identity in print advertising, marketing materials, emails and web site.• Developed concept, graphic design and writing for seasonal marketing to subscribers – successful subscription brochure, web site, promotional newsletter and email strategy. • Managed planning and logistics for three-week summer festival. -
Desktop DesignerPalisade Corporation May 1999 - Aug 1999Ithaca, New York, UsDesigned collateral and materials for User Group Convention for maker of risk analysis software.
Theresa Letman Skills
Theresa Letman Education Details
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Ithaca CollegeLearning & Design | Minor: Advertising -
Warsaw Central School
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Leadership Ascent
Frequently Asked Questions about Theresa Letman
What company does Theresa Letman work for?
Theresa Letman works for Aspen Academy
What is Theresa Letman's role at the current company?
Theresa Letman's current role is Marketing & Communications Director at Aspen Academy.
What is Theresa Letman's email address?
Theresa Letman's email address is th****@****emy.org
What is Theresa Letman's direct phone number?
Theresa Letman's direct phone number is +130357*****
What schools did Theresa Letman attend?
Theresa Letman attended Ithaca College, Warsaw Central School, Leadership Ascent.
What skills is Theresa Letman known for?
Theresa Letman has skills like Strategy, Social Media Marketing, Leadership, Email Marketing, Strategic Planning, Marketing Strategy, Marketing, Strategic Partnerships, Marketing Communications, Management, Advertising, Leadership Development.
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