Theresa Letman Email & Phone Number

Greenwood Village, CO, US

• Aspen Academy is the premier independent school for academic, leadership and entrepreneurial development. Our 400 pre-k through 8th grade students exemplify our core values: be kind, do good, work hard and make the.
• 480% increase in leads YOY; 123% increase in website new users YOY; and 7.8% increase in landing page conversion.
• Created structure, content, and established effective marketing automation and nurture campaigns.
• Right-sized cost per lead with shift to more digital platforms that enabled better lead capture.
• 13% increase in social media followers YOY.
• Customer journey mapping for enrollment and engagement efforts.

• Facilitating 2-hour session to local executives, engaging them with best practices and real-time coaching to update their LinkedIn and social media profiles.
• One-on-one consulting with leaders to support their social media presence.

Shrewsbury, New Jersey, US

• From telling the remarkable client success stories to measuring the impact of our solutions; from analyzing financial and marketing metrics to executing successful special projects, I continuously focus on strategy to.
• Partnered with leaders at P&G, Nestlé, Alcon, Tillamook, and 20+ organizations to ensure quality delivery of training solutions with focus on client experience and streamlined sales process, resulting in NPS scores 20.
• Interviewed clients and wrote 20+ client success stories, historical reports, and research papers, used for sales enablement, marketing/content, resulting in shorter sales cycles.
• Using data from 10 sources, created weekly financial dashboards and analysis, reporting to executive team to inform decision-making. Developed financial tools and enterprise KPIs to inform strategy and forecasting.
• Supported sales team with industry trend research and current news to inform accuracy of forecasting. Developed client journey maps and key client personas in support of GTM Strategy.
• Completed client interviews to support new product development using Design Thinking approach for product anticipated to support 25% revenue growth within 6 months.

Shrewsbury, New Jersey, US

• Led team responsible for 300% growth in one industry group and 25% of revenue from new accounts, diversifying clientele and successfully addressing key business risk factor. Achieved 100% staff retention.
• Collaborated with team to develop more consistent sales processes to better leverage CRM and integrations with marketing tools, increasing user adoption in CRM.
• Developed successful launch campaign for new product, driving cost-effective and high ROI B2C sales for new product.
• Directed B2B marketing, communications, nurturing, and content marketing activities to support building, developing and activating relationships with clients.
• Managed, designed, and successfully launched award-winning book by two co-authors, exceeding sales for prior book launches and landing.

Shrewsbury, New Jersey, US

• Built marketing function for 15 year-old company that previously relied on referrals only for business development. Successfully created comprehensive marketing, messaging, and branding resources for organization on.
• Produced 70+ videos, driving viewership that grew each year from 2011-2014, resulting in 75,000 views, shorter sales cycle, and increased brand awareness.
• Developed social media presence on LinkedIn (doubled in one year), Facebook, Slideshare (3k+ views) and YouTube channel and executed content calendar to grow followers and email subscribers to over 7,500 with 20%+ open.
• Executed rollout of new brand/renaming of company, including web site copy and content resulting in increased traffic (30% increase in views) and lower bounce rates.
• Created brand playbook and worked with external consultants to support messaging evolution and refinement: a critical strategic step for the organization to focus on expansion.
• Marketing, media, launch, design, and promotions for twice award-winning Degrees of Strength (2012) book.

• Created and implemented strategic consulting approach to best identify products and services that have a positive impact on client revenues; Recommended and secured additional products as growth areas for business.
• Initiated direct mail program to promote business and generated 20% more business.

National, US

• Managed revenue generation, financial projections and marketing initiatives for over 200 nationally renowned arts clients. Orchestrated business initiatives representing more than $1M in annual sales.
• Fostered relationships with current and prospective clients, leading to a 7% increase in overall company profits; Managed premiere client roster which represented 70% of company revenue.
• Focus on satisfaction and retention resulted in return of 98% of clients and 15% revenue growth.

Cooperstown, New York, US

• Recruited to manage major strategic marketing and public relations campaign / timeline and achieved goal of $2.8M ticket sales for summer festival in rural upstate New York. Engaged staff of four in the strategic.
• Targeted promotions to lapsed ticket buyers and new buyers, resulting in 10% increase in sales in 2005 and an increase of 10% in 2006.

Nashville, Tennessee, US

• Created and maintained strategic marketing timeline, including subscription and single ticket sales. Managed direct mail and intersecting telefunding and telemarketing campaigns for database of over 150,000 households..
• Achieved award-winning graphic design for advertising and quarterly newsletter, direct mail pieces, promotional emails, special concert program pages and outdoor and magazine advertising.
• Led project with $500 cost that returned $35K in revenue in one year.
• Created consistent graphic identity in print advertising, marketing materials, emails and web site.
• Developed concept, graphic design and writing for seasonal marketing to subscribers – successful subscription brochure, web site, promotional newsletter and email strategy.
• Managed planning and logistics for three-week summer festival.

Ithaca, New York, US

Designed collateral and materials for User Group Convention for maker of risk analysis software.

Bachelor Of Science, Organizational Communications, Learning & Design | Minor: Advertising

Education record

Education record