Tammy Lewis Email and Phone Number

At CVS Health, I had the privilege of leading strategic marketing, lifecycle marketing and member experience initiatives across the company’s pharmacy benefit manager, specialty pharmacy, infusion services, nurse care management, and 340B businesses. Among my proudest accomplishments are helping CVS Caremark grow from a distant second to the nation’s largest PBM, leading the rebranding of CVS Specialty to drive significant growth, and launching the first B2B COVID-19 testing program. As a fierce advocate for member experience, I championed a multi-year initiative that boosted customer satisfaction, improved NPS, and drove operational savings.Along the way, I integrated multiple acquisitions, enhanced digital ecosystems, and led campaigns that elevated brand reputation and operational efficiency. I was honored to receive the CEO Award in recognition of my contributions to the company’s growth and success.

I founded RxMarketer to provide fractional CMO leadership and a full range of strategic and tactical marketing services. Worked with companies in health IT, technology, and consumer products, across digital, retail, and B2B channels. Delivered strategic marketing plans, go-to-market strategies, digital marketing campaigns, sales enablement tools, and PR support. Guided clients in the development of integrated marketing campaigns that drove brand impact, market adoption and customer engagement.

As employee #7 and founding CMO at Surescripts, I played a pivotal role in establishing the company as the national leader in pharmacy health information exchange. I led the development and execution of our go-to-market strategy and corporate communications, guiding Surescripts from concept to launch and supporting its early growth. Efforts drove rapid adoption to nearly 75,000 active prescribers, connectivity to two-thirds of community pharmacies, and 68 million electronic prescribing transactions annually. Key initiatives included the conceptualization and launch of the annual SafeRx Awards and National Progress Report on E-Prescribing, campaigns that significantly increased brand awareness and inspired crucial actions by policymakers, payors, and pharmacies—laying the foundation for widespread adoption of e-prescribing. Reported to the CEO.

As Senior Vice President of Marketing at Medscape, I drove physician adoption and engagement of Medscape.com, helping to solidify the company's reputation as the trusted leader in online medical publishing. Following the merger with MedicaLogic, I led a 40+ team dedicated to not only grow the site user base and usage, but also oversaw the marketing and sales enablement for Logician, the company’s electronic medical record system. Strategic initiatives under my leadership boosted site registrations and visits, brand visibility, revenue growth through pharmaceutical partnerships and contributed to Medscape’s acquisition by WebMD and the sale of the company's EMR to GE Medical Systems. Reported to the COO.

Responsible for driving the strategy and execution on products within the HIV/AIDS franchise. Launched saquinavir, the first protease inhibitor, and subsequent product iterations, driving market expansion and contributing to a significant decrease in AIDS-related deaths in the United States. Led high performing cross functional team in highly matrixed organization. Optimized the impact of multi-million dollar budget.

Responsible for the market research and competitive intelligence needs of the HIV/AIDS franchise. Collaborated closely with brand teams, medical affairs, consumer advocacy, corporate communications and sales. Provided significant brand strategy assistance for products across all stages of the lifecycle.

Multi-year President’s Achievement Award winner recognized for exceptional annual sales growth. Specialized in oncology, virology and dermatology.