- Serve as the primary contact for over 40 client accounts, leading discussions on completed projects, performance reviews, upcoming initiatives, and long-term optimization strategies.- Manage the overall paid media strategy for all accounts, working closely with the Media Buyer and Project Management teams to coordinate a comprehensive client roadmap.- Assist in creating marketing funnels by handling copywriting and selecting creative assets, ensuring timely launches and meeting client deliverables.- Develop and implement effective techniques for monitoring and optimizing account management based on client targets and budgets.- Conduct thorough quality assurance processes for all account management activities to ensure flawless execution and delivery.

-Oversaw profitability, KPIs, and engagement metrics for a portfolio of 12+ sites, attracting 18 million unique visitors and 270 million views monthly.-Managed and led a cross-functional team of in-house creatives and freelancers, both domestically and internationally.-Managed client relationships with digital vendors, native advertising companies, and compliance teams.-Employed advanced analytics tools such as Google Analytics and an in-house dashboard to optimize content and campaigns.-Proficiently produced and optimized diverse content types, including search content, landing pages, long-form content, affiliate pages, product descriptions, video copy, ad copy, and campaign copy.-Innovated ad creatives tailored for Social, Programmatic, and Native platforms.-Established and administered tools for comprehensive training, encompassing ROI-positive habits, image selection training, editorial guidelines, and an editorial calendar.

-Managed the day-to-day operations of all ongoing client engagements.-Managed a team of 10+ content creators and freelancers to deliver high-quality, objective-meeting content for clients.-Conducted weekly client meetings to address goals and concerns.-Oversaw profitability, goals, and KPIs for both client sites and brands and in-house websites.-Optimized content and campaigns using Google Analytics and an in-house dashboard.

-March-October 2019: The stories, SEO blogs, and landing pages I pitched and wrote brought in over $600,000 GM across social and native platforms. -Established and tracked the content team’s goals and achievements while also training and managing new team members

-Produced quality, engaging content that is appealing to large audiences to drive views and revenue. -Creatives for landing page copy and conversion copy-Utilized Search Engine Optimization (SEO) to improve the overall performance of each brand's natural search channel and increase website traffic flow.-Collaborated with team members and brand managers on creative direction and strategies-Created and maintained a specific voice and style for multiple brands.

-Wrote landing page copy, ad copy and long-form content for internal websites. -Created and optimized campaigns for Social and Native platforms.

-Posted and created social media posts for multiple platforms using photoshop.-Event assistance and marketing for events-PR assistance

-Assisted the photo and video department with various tasks such as filing, photo research, creating face sheets, occasionally compiling shoot inspiration, working closely with video producers to create blue cards, and other miscellaneous tasks. -Acted as a production assistant on photoshoots and roundtables.

-Writing Product Pitches and Emailing to Influencers/Magazines-Blogging/Covering Attended Events on Website -Assisting with Daily Showroom Duties-Creating Content For Client Social Media -Keeping up to Date with Current Media Stories/ Fashion Trends-Assisting at Trade shows / Market Weeks

-Worked Closely with Designers/ retail and specialty stores-Ran social media for the showroom-Helped design marketing strategies to attract potential buyers-Emails/Fax/Phone Calls etc.-Followed with seasonal fashion trends -Designed Product Emails/ Constant Contacts -Set Up Showroom Displays/Merchandised Products

-Developed different themes for the show each week-Controlled social network for the show

Worked with an average of 15 students per class.Conducted small group and individual classroom activities with students.Students were special needs, I had to accommodate with each individual's students needs.