Tom Lisack Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, Ca

Oversight of digital content initiatives, partnerships and strategy for CBS Interactive Entertainment brands associated with music, broadcast specials, and late night programming on CBS. Support of network specials is inclusive of The GRAMMY's, The Academy of Country Music Awards, The TONY Awards, Kennedy Center Honors, and many more. Additionally, the role led partnership and content strategy initiatives for CBS Digital in late night alongside the production teams of The Late Show with Stephen Colbert and The Late Late Show with James Corden, while also serving as a lead conduit for the music community in support of artist programs, opportunities and strategy across CBS Interactive digital platforms such as CBS.com, CBS All Access and the CBS app.

Live on Letterman was the signature music series of CBS Interactive and The Late Show with David Letterman and was identified as the #1 live streaming music source in 2013 by iRocke, and awarded with four Telly Awards in 2014. The series surpassed 240 million views online, and won the 2011 Ad Age Media Vanguard Award in the Broadcast to Digital Category for Best Live Webcast Series. Spanning television, radio, and interactive platforms within CBS, featured performers have included acts such as Coldplay, Adele, Katy Perry, Taylor Swift, Bon Jovi, Foo Fighters, Jennifer Hudson, John Mayer, The Killers, Mumford & Sons, Depeche Mode, Kings of Leon, Dave Matthews Band and others across more than 75 shows over a span of 5+ years.

Responsible for record label relations, music partnerships, and editorial and social content strategy across all of CBS Radio's music station digital properties, including execution of local editorial and the launch of the first national editorial programming team across multiple formats such as rock, pop, country, and adult contemporary genres within the 90+ music sites in the top 28 markets in the United States. Launched the Live on Letterman music series during this window, as well as leading the rollout of 90 disparate CBS Radio station sites onto one unified platform in early 2010.

Responsible for leading music content initiatives and coordinating national content programs across CBS Radio music station sites, in addition to working closely with local stations on brand communication and brand loyalty strategies in 28 markets, including but not limited to over the air marketing, newsletter and e-mail database marketing, and loyalty promotions.

Chicago, Il

Led programming promotion initiatives, digital marketing programs, and event and promotional opportunities for one of the most influential and well respected radio properties in the country, including growing an online loyal listener database from 17,000 to over 150,000 in 3 years time between 2001 and 2004, and leading the station's first digital charge and focus with the rest of the staff. Role also established and created marketing plans and partnerships in Chicago with local concert promoters surrounding tours (Live Nation, AEG, Jam Productions), national festivals such as Lollapalooza and Bonnaroo, and on-air and event opportunities with labels and artists for the brand.

Chicago, Il