Thomas Little Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

• Launched and managed Meta, Tiktok and Google Ads campaigns for 50+ clients, managing a monthly budget of $100k+• Created monthly reports with key metrics (CPL, CPM, CTR, etc.) and delivered findings to clients• Utilized analytic techniques to uncover insights for client strategy, collaborating with creative team for campaign success

Austin, Texas, United States

• Developed effective analytical approaches to solve marketing and branding problems• Translated key marketing and branding objectives into detailed primary research, sampling data and analytical modeling• Executed multiple analytical techniques such as segmentation, regression, and factor analysis to uncover insights

Collaborated with Prophet's Insights & Analytics team to dive deeper into their business endeavors. The objective of the capstone project was to construct a model using R that enables Prophet to input data on their business pursuits and obtain the predicted likelihood, in percentage, of securing the account.

Houston, Texas, United States

• Executed 10 successful B2B digital marketing campaigns spanning diverse social platforms• Leveraged client stories and testimonials to impact target audiences• Monitored and reported on key performance metrics to improve campaign effectiveness and ROI

Houston, Texas, United States

• Conducted RFP processes, developed pitch decks, and conducted market research for new business opportunities• Developed and executed IT implementation plan for successful integration of Oracle software globally• Enhanced data accuracy, streamlined operations, and improved collaboration through software integration

San Antonio, Texas Area

• Executed email campaigns utilizing segmentation and retargeting, improving customer satisfaction and loyalty• Updated Facebook and website, publishing bi-weekly posts, growing social media following by 20%• Designed print advertising campaigns positioning company as a top retail solar and home improvement company

San Antonio, Texas Area

• Helped organize and prepare for Trinity Alumni Weekend 2017 and 2018

Master Of Science, Marketing

Coursework includes: Marketing Management, Corporate Finance, Statistics, Data Analysis and Visualization, Design Thinking, Dynamic.

Bachelor'S Degree, Marketing; Minor In Economics

Activities and Societies: Vice President, Chi Delta Tau