Tracy Phillips Email & Phone Number

Waterloo, On, Ca

Newbury, Berkshire, Gb

Houston, Texas, Us

Langley, Berkshire, Gb

An all-encompassing role with overall responsibility for the company’s marketing to travel agency and corporations globally. The role includes validating the value propositions for each channel, creating marketing plans and campaigns that support the commercial objectives including driving new business, launching new products and increasing the deployment of a key strategic product. Line management responsibility for three employees and budget accountability of over $700,000 per annum.Key achievements• Managed the creation and execution of marketing campaigns to successfully deploy a point of sale solution to over 75% of our travel agency customer base globally. Responsibilities include the creation of eDM’s, videos, opinion pieces and a microsite that has over 40,000 unique visitors every month and translated into 11 languages.• Devised content for internal 2015 Sales Conferences delivered to over 1000 employees globally.• Delivered a marketing campaign that resulted in winning over $3million in revenue.• Developed a creative customer presentation that supported the ‘Changing face of travel’ theme. The presentation was delivered in an innovative and interesting way involving a speed painter. Due to the audience’s response, the customer asked for the same presentation to be delivered at a different audience later in the year.• Supported the launch of the new company brand ensuring all marketing material was updated and campaigns conformed to the new brand guidelines including tone of voice and imagery. • Created a process for collecting customer advocacy; successfully produced and promoted six written case studies and a video case study.

Langley, Berkshire, Gb

An extensive role involving the development, ongoing management and execution of marketing plans for Travelport’s corporate channel and the launch of global products. The role included ensuring all marketing activities: advertising, event management, electronic mailers, newsletters, brochures and videos helped solve a customer’s business issue while being fully aligned with the company’s commercial strategies and brand values. Line management responsibility for two employees and budget accountability of $900,000 per annum.Key achievements• Developed the value propositions for our corporate travel agency and corporation channel customers. Created sales presentations, brochures, travel companion tools videos and webinars to support the commercial teams.• Managed the creation of a marketing campaign to support the launch of a new point-of-sale solution including creating the campaign theme, advertisements, banners, microsite, virtual tradeshow stands, white papers and product demonstration videos.• Produced white papers, research papers and opinion pieces for use globally. Examples: ‘Mind the generation gap’, ‘Why cheap online bookings are not always what they seem’, ‘The impact of mobile on the corporate travel program.’• Developed new and innovative ways of presenting at customer events by making them more engaging and memorable.• Created a company-wide new sales toolkit providing the commercial teams with easy access to sales material for key products and services.

Langley, Berkshire, Gb

A challenging and varied role that encapsulated market research, product marketing, marketing communications and public relations under the one function. Key achievements• Launched 5 products to the relevant markets across the globe. Responsibilities included producing a launch toolkit for the commercial teams and devising a marketing campaign to support the launch of each product.• Managed a campaign to help raise the awareness and increase the usage of an online self-help website across 7 European markets. Responsibilities included selecting and managing the marketing agency, producing the copy for the e-mailers and microsite, managing translations, launching the campaign to all relevant markets and measuring ROI.• Designed and implemented the new Global Marketing Intranet pages.

A demanding role which involved translating technical documentation produced by the product organisation into user focused messages and benefit statements for product launches and events and newsletter articles as well as creating a comprehensive toolkit to support the launch of both new products and enhancements to existing products.

Us

An interesting role that focused on fully understanding the needs and wants of our leisure customers by defining clear and compelling customer propositions, conducting desk research on focused countries and customer segments, creating market analysis and competitive research reports, measuring customer satisfaction and managing the $300,000 market research budget.

Us

A varied role that involved producing marketing material to support new products, managing a research project to fully understand the EMEA Leisure Travel Market, analysing and preparing data for the input into annual EMEA Sales and Marketing Plans, organising an industry forum and launching a new online hotel booking site across EMEA.

A specialist role that involved communicating product information to the sales teams. Other responsibilities included managing the lifecycle of specific hardware products, defining and communicating policies / hardware specifications and ensuring all new products pricing followed a standardised approach.

A two year training programme that involved working in 4 different departments across the organisations including: Project Management, Business Intelligence, Marketing and Customer Support.