Tim L. Email & Phone Number

Melbourne, Victoria, Australia

- Worked with the executive team to set the marketing strategy for migration arm of the firm in South East Asia- Researched and analysed market trends and competitors- Managed execution of marketing campaigns and production of collateral- Tracked and reported findings to the executive team- Negotiated and liaised with agencies and contractors- Planned and managed content plan & editorial calendar- Managed monthly and annual budget

Melbourne, Victoria, Australia

My role here mainly involves demand generation for the core legal practice business, marketing & business development process standardisation, and project management of the initial marketing setups for multiple businesses in the ecosystem as well as the clients’ businesses.- Worked with the CEO to develop branding & marketing strategy to grow the core legal practice business, resulting in Verity Law to become one of the top-of-mind brands in the industry in Vietnam; subsequently became part of Cornwalls Law + More- Led the execution, automation, and track effectiveness of lead generation campaigns, generated a total revenue of $480,000 at 20:1 ROAS, and attracted 55 leads/month on average- Documented client buying journey, optimized experience touchpoints, automated and standardised workflows with HubSpot- Assisted sales team with optimised lead generation, appropriate sales tools and collaterals- Pitched and built relationships with local referral partners to host regular branded seminars, webinars, and events, generating the majority of annual revenue- Negotiated, coordinated, and managed a diverse team of up to 8 contractors and agencies (web developers, graphic designers, copywriters) on multiple brand development and content production projects for different service streams- Hired, trained, and supported junior team members- Increased email open rate by more than threefold, website daily visitors by sixfold within 1 year, and grew the database by 2,000 contacts of high net-worth individuals

Vietnam

Despite being one of the most prestigious hotels in Ho Chi Minh City, Sofitel Saigon Plaza still lacked footfall for their bars and restaurants which feature French and fusion cuisines. Here I- Devised detailed marketing plan for all 6 animations at Boudoir Lounge on short notice (8 hours) & completed the production of all marketing collaterals, online communication, and press release within 9 days- Pioneered all digital transformation endeavors of the hotel including revitalizing online & social media presence, promoting AccorHotels app, email marketing and online reputation management- Generated $5,300 of sales revenue within 1 week from a $12 budget on Facebook- Wrote multiple advertorials for various lifestyle & food magazines- Established regular contact and maintained good partnership with over 40 media houses. - Enhanced hotel awareness via venue sponsorship on movies, photoshooting, TVC...- Monitored brand compliance and brand culture development for all collateral used in all departments

Vietnam

Aside from doing commercial marketing projects for clients, Brandon was in the process of developing their own online media outlet called “Imperfect Mother” to bring fact-based, academic research information to parents. I helped with content development and fact-checking over 300 articles and videos, while leading promotion of the website through various channels. Specifically, I- Initiated strategic link building with various key bloggers and forum-seeding campaigns on relevant forums to build online brand authority for the website- Managed Google Adwords campaign to attract 330,000 visitors to the website in 4 months- Spearheaded email marketing campaign including specific opt-in tactics to builds meaningful connections and trust with the audiences- Proposed building a content production system which could triple current production rate- Supervised SEM & SEO campaign including training writer/editor team how to write SEO-friendly articles- Managed editorial calendars (social, email, blog, etc.)- Planned, executed, and measured conversion tests and UX optimization

Data Analytics With Python, 75

Master Of Business Information Technology, Business Information Technology

Bachelor Of Commerce - Bcom, Commerce