I combine divination with design thinking to create immersive and transcendental experiences.

CREATIVE AGENCY MANAGEMENTConcepts and oversees creation of high impact social campaigns that both engage and build communities as part of the Xbox Games Marketing team. Manages agency relationships to ensure the Xbox social presence innovates and connects with growth audiences through social forward and strategic creative executions.SOCIAL CAMPAIGN EXECUTIONConcept and developed creative strategy for social channels in collaboration with agency partners and internal collaborators. Maintain a pulse on platform specific trends, repeatable formats, and key marketing moments in an effort to fully support campaigns in an impactful and results driven manner. Monitor key metrics that inform the evolution of future creative concepts while also focusing on clear goals to measure channel performance.

SALESFORCE DESIGN BRAND DEVELOPMENT & IMPLEMENTATIONDevelop brand guidelines to align the Salesforce Design community of 1,000+ designers around a shared narrative and strategic message. Lead team in the creation of social assets to raise brand awareness and engage with our Salesforce Design audience of over 20K Twitter followers. Provide design support for organizational marketing initiatives in partnership with the UX Operations team. Develop motion design assets for video content production and social media channels. C-SUITE ENGAGEMENT & EVENT MARKETINGConcept and design creative for a series of learning journeys with design-minded executives discussing business transformation in partnership with IBM Design and Fortune. Develop guidelines used to educate on best practices for promoting co-branded collateral for partner events.

DIVERSE EMPLOYEE MESSAGING WITHIN SALESFORCEDriving racial equality and building community for Black Salesforce employees and allies around the globe through powerful messaging and compelling designs. Inspiring group members to visualize and pursue their goals through engaging print and presentation design for the BOLDforce Visionaries workshops. Celebrating and honoring black holiday milestones (Dr. Martin Luther King, Jr. Day, Black History Month, Juneteenth, etc.) with branded communications supporting global VTO activations. Collaborating with other Equality Group leaders on other company-wide communications and initiatives.MENTORSHIP & GUIDANCEInfluencing the personal and professional growth of members who wish to expand their networks, develop their skills, or support the BOLDforce community.

Led redesign of Salesforce Design webpage with new layout, brand expression, and content positioning. Concepted and art directed creative assets for the Salesforce Design UX Certification's Trailhead modules and promotional materials. Partnered with key Salesforce executives and marketers to educate internal teams on the philosophy of Relationship Design. Evangelized the Salesforce Design brand and its philosophy of Relationship Design through speaking engagements, podcast appearances, and articles.

Empowered BOLDforce members around the globe to unlock and elevate their voices around important DEI topics at Salesforce using innovative corporate communications and event activations. Supported the BOLDforce Global Leadership team by designing key assets, collaborating on messaging, and creating resources that enabled others to quickly produce and share polished group communications.

Partnered with Salesforce Equality Group leaders to create visual designs for a number of BOLDforce & Equality activations around the globe. Produced creative for MLK Day gatherings, the AfroTech conference, Black History Month, etc. In San Francisco alone, over 1,200+ MLK 2019 March attendees showed up and expressed their support with BOLDforce t-shirts and signage displaying empowering messages to honor Dr. King.

CONFERENCE AND EXPERIENTIAL EVENT DESIGNConcepted and designed visually arresting keynote presentations that brought the Salesforce corporate narrative to life for a number of flagship conference events (Dreamforce, World Tour, and Connections) reaching an audience of 150K attendees and 4M online viewers. Built an immersive, multi-sensory experience at Dreamforce to enhance audience engagement utilizing motion and static onscreen visuals. Managed agency/vendor relationships while art directing and supervising timelines, budgets, and project plans. Art directed and oversaw production of campaign assets including interactive sites and digital promo.EXECUTIVE PRESENTATION DESIGNApplied creative strategy and design insights to produce impactful C-Suite narratives, in the form of presentations and workshops, for the President & Chief Strategy Officer. Partnered cross-functionally with developers, account managers, and corporate messaging partners to create powerful, C-Suite stories. Promoted diverse and equitable approaches through advocacy and planning for more inclusive customer conversations.

Crafted strategic brand and product stories that engaged audiences and empowered Solution Engineers to deliver transformative business pitches to customers. Adapted proven storytelling methodologies that translated into a variety of creative, highly visual outputs used during client discussions (presentations, printed collateral, interactive experiences, etc.). Produced templates and resources that enabled stakeholders to further educate themselves on presentations and storytelling that scaled.

Identified opportunities to improve the communication methods used by companies with strategic insights and creative solutions. Developed internal messaging alongside clients to inspire and motivate employee adoption of new tools, technology, and processes. Facilitated discussions with teams to gain consensus on key messaging and art direction approaches. Concepted and designed creative assets in collaboration with customer partners including: doodle videos, executive presentations, conference / booth graphics, event branding, etc.

Collaborated cross-functionally with creative and sales account teams to concept, produce, and deliver engaging client experiences. Designed assets that were used to visualize client solutions in pitch presentations and proposal responses. Developed and distributed presentation templates and resources to enable the business development org.

Designed educational materials for the world’s leading organization of professional real estate appraisers • Produced exams, handbooks, collateral and digital presentations from concept to completion • Elevated appearance of educational communications by implementing new brand guidelines • Served as a liaison between the classroom education department and its print vendors providing necessary print specs and files while managing production costs

Provided initial concepting behind Aegis’s 19th annual Oscar Night: Twin Cities Academy sanctioned fund raiser • Created promotional materials for print and digital advertising communications • Collaborated with Clear Channel Outdoor to produce assets for digital billboard advertisements

Built a Flash based front end interface for the official Elizabeth Cady Stanton Trust website • Created artwork and retouched photos used in museum exhibits and trade show displays

Performed design & layout tasks on various university promotional materials • Participated in marketing photo shoots