Trevor Masinelli Email & Phone Number

Greater St. Louis Area

Develop and update code and content using XML, HTML, ISML, CSS, SCSS, JavaScript, JSON, etc. Contribute to overall online experiential look & feel while maintaining brand consistency, and work with fellow developers as new code and content is promoted into production. Work with business partners to develop, optimize, implement, schedule, and validate Web content to support business campaigns. Manage configured content, utilizing practical programming experience on client server Web systems and Salesforce Commerce Cloud Business Manager. Test and troubleshoot content and code as it is deployed to site. Monitor overall health of Web systems.

Greater St. Louis Area

• Developed and enhanced essential marketing strategies for clients, such as single-minded proposition, story and content creation, brand voice and tone, storyboards, personas, SWOT and PEST analysis, competitive research and analysis, market segment identification, marketing and business strategies, branding standards, and style guides.• Conceptualized, created, and implemented creative print, trade show, and Web-based design solutions for clients using Adobe Creative Cloud applications, to enhance their brand and increase trust, recognition, and sales. • Conceptualized, programmed, and implemented online solutions for clients that follow Human-Centered Design principles, including websites (both standalone and CMS based), e-commerce, SQL databases, APIs, plugins and widgets, site management and backup systems, and domain management. Proficient using tools such as Sketch and other prototyping/wireframing apps, Atom, BBEdit, Git/GitHub, Jinja2, Bootstrap, WordPress and WooCommerce, and utilizing languages such as HTML, CSS, Python, JavaScript, and JQuery.• Strong focus on helping small businesses successfully compete with corporations that have larger marketing budgets.

Boulder, Colorado

• Created identity standards, protecting brand consistency for the company and it’s products while managing a portfolio of 60 registered marks in the U.S. and 25 other countries/territories.• Implemented marketing and brand campaigns globally with internal and external creative teams, focusing on increased brand loyalty, recognition, and sales. Selected and managed outside vendors, tracking costs, and negotiating pricing.• Developed and coordinated the production process, selecting appropriate media and materials. Inspected proofs and performed press checks for accuracy and adherence to corporate standards. • Sole in-house creative on the marketing team, leading up to $108M VC funding (was the largest in Colorado history to date).• Recognized at the executive level for saving the company $60,000 in annual printing costs, while converting all printed materials to 100% post-consumer recycled paper and more environmentally-friendly soy-based inks.

Boulder, Colorado

• Managed overall project, including a remote software developer and Macintosh-specific support technicians. • Managed overall product, from feature-list inception to post-release support. • Created printed documentation, in-app help documentation, and support staff documentation. • MacWasher X v 1.0 was well-received, garnering several 4-star ratings from major print and online software publications.

Computer Programming

* Web Applications * APIs and integration * JavaScript * jQuery * Ajax * Python * Bootstrap * SASS

Aas, Graphic Design & Electronic Prepress

Graduated with High Honors