As a Development Officer at USC Radio Group, I leverage my Master of Science in Digital Media Management and my extensive experience in digital media sales, strategic leadership, and online marketing to secure corporate sponsorship and underwriting for two classical radio stations in Los Angeles and San Francisco. I have been working in the media industry for over 25 years, with previous roles as a Brand Partnerships Director at Sirius XM Radio, a VP of Sales at Adstream and Deluxe Entertainment, and a Director of National Sales at Cumulus Media and CBS Radio. I am also an independent consultant for Gerson Lehrman Group, where I share my insights and expertise on digital media trends and strategies with clients across various sectors. My core competencies include developing and maintaining long-term relationships with sponsors and partners, creating and executing innovative and customized sponsorship packages, and delivering value and results for both the radio stations and the sponsors. I am passionate about promoting classical music and culture to diverse and engaged audiences, and I am committed to advancing the mission and vision of USC Radio Group as a leading public media organization. I am always eager to learn new skills and explore new opportunities in the digital media landscape, and I welcome the chance to collaborate with and learn from other professionals in the field.