Tyler Macdonald Email & Phone Number

Novato, California, United States

• Branding and Content Creation:
• Created a new branding strategy and ensured uniformity across all channels with a design template.
• Regularly create new media to assist the sales team by creating sales material that helps break down complex concepts for clients.Customer Journey Optimization:
• Created funnels that encouraged good customer experiences to be shared online.
• Designed and implemented a new website design that has improved lead generation and average Google ranking position.Other Tasks:
• Created a customer feedback survey that offered a quick analysis of employee performance from a customer perspective with Likert Scale questions that create an instant NPS

• Create cinematic videos that allow individuals to share their automotive stories.
• Gather leads to find people for my videos, film, interview, edit, advertise and upload content.
• Optimize videos on YouTube for SEO, leading to over 50% of traffic from search queries o Multiple videos on the first page of Google for relevant terms, contributing to over 40% of external traffic sources
• Manage Instagram account to channel traffic to YouTube channel and website.

Larkspur, CA

• Built client base from the ground up to over 40 clients with high retention and high customer satisfaction.
• Prioritize customer satisfaction by explaining processes in layman's terms and being friendly while maintaining professionalism. 80% of clients book at least four appointments.
• Dude with Tech is an onsite technical support business that provides support, product recommendation and workflow recommendation for Apple-based businesses and individuals.
• Optimize business workflows by assessing client needs and proposing various solutions to make the client’s digital life simpler such as backup solutions, file organization suggestions (tags, saved searches).
• Provide product recommendations for computers, mobile devices, IoT devices and supporting hardware after evaluating client needs.

Riverside, CA

• Uploaded content on Instagram to promote healthy living on UC Riverside campus.
• Conducted research and interviews to learn more about current trends.
• Produced promotional materials including an engaging student spotlight video that had 8x views as traditional traffic.
• Collaborated with internal team to establish campaign objectives, complete tasks and identify and solve problems.

Fairfax, California, United States

• Assisted EVP of Design for Wynn Resorts.
• Contributed to increased efficiency by organizing over 2+ million client files to specifications.
• Proposed database organization methods to other employees to determine the most helpful method for the employees who use the database the most.

Mill Valley, CA

• Provide customer service, manage calls including handling potential clients by booking appointments and relaying information they provide.
• Send and design invoices to clients on a schedule and organize all
• Manage calendar for CEO and keep him apprised of new appointments and the services clients ask for.

Larkspur, California, United States

• Gathered Google Analytics data to help guide web developers on potential design changes to increase viewer retention
• Presented bi-weekly weekly presentations summarizing analytic findings to help steer future content to better target the audience

Bachelor Of Business Administration - Bba, Marketing, Senior

Activities and Societies: Marketing Intern at UC Riverside Healthy Campus

Education record