Tyler Macdonald Email & Phone Number

Novato, California, United States

Branding and Content Creation:• Created a new branding strategy and ensured uniformity across all channels with a design template.• Regularly create new media to assist the sales team by creating sales material that helps break down complex concepts for clients.Customer Journey Optimization:• Created funnels that encouraged good customer experiences to be shared online.• Designed and implemented a new website design that has improved lead generation and average Google ranking position.Other Tasks:• Created a customer feedback survey that offered a quick analysis of employee performance from a customer perspective with Likert Scale questions that create an instant NPS• Took initiative to research, negotiate and implement a new ISP and phone contract that saved $24,000+ over the term

• Create cinematic videos that allow individuals to share their automotive stories.• Gather leads to find people for my videos, film, interview, edit, advertise and upload content.• Optimize videos on YouTube for SEO, leading to over 50% of traffic from search queries o Multiple videos on the first page of Google for relevant terms, contributing to over 40% of external traffic sources• Manage Instagram account to channel traffic to YouTube channel and website.

Larkspur, Ca

• Built client base from the ground up to over 40 clients with high retention and high customer satisfaction.• Prioritize customer satisfaction by explaining processes in layman's terms and being friendly while maintaining professionalism. 80% of clients book at least four appointments.• Dude with Tech is an onsite technical support business that provides support, product recommendation and workflow recommendation for Apple-based businesses and individuals.• Optimize business workflows by assessing client needs and proposing various solutions to make the client’s digital life simpler such as backup solutions, file organization suggestions (tags, saved searches), streamlined password management, email sorting automation and more.• Provide product recommendations for computers, mobile devices, IoT devices and supporting hardware after evaluating client needs.

Riverside, Ca

• Uploaded content on Instagram to promote healthy living on UC Riverside campus. • Conducted research and interviews to learn more about current trends.• Produced promotional materials including an engaging student spotlight video that had 8x views as traditional traffic. • Collaborated with internal team to establish campaign objectives, complete tasks and identify and solve problems.

Fairfax, California, United States

• Assisted EVP of Design for Wynn Resorts.• Contributed to increased efficiency by organizing over 2+ million client files to specifications.• Proposed database organization methods to other employees to determine the most helpful method for the employees who use the database the most.

Mill Valley, Ca

• Provide customer service, manage calls including handling potential clients by booking appointments and relaying information they provide.• Send and design invoices to clients on a schedule and organize all • Manage calendar for CEO and keep him apprised of new appointments and the services clients ask for.

Larkspur, California, United States

• Gathered Google Analytics data to help guide web developers on potential design changes to increase viewer retention• Presented bi-weekly weekly presentations summarizing analytic findings to help steer future content to better target the audience

Bachelor Of Business Administration - Bba, Marketing, Senior

Activities and Societies: Marketing Intern at UC Riverside Healthy Campus

Education record