Tracy Mahnken Email & Phone Number

New York, Us

New York, Us

Led wholesale redesign and rebuild of the Yahoo Finance product. New look, entirely responsive, new investment research features across 11 asset classes, always-accessible real-time markets data & portfolio updates dock, new front-end stack. More Yahoo Finance news and investment research features are now more discoverable, easier to use, users can make smarter decisions. Introduced Compare stocks and Sector/Industry analysis features, alongside lots and transactions details within investment portfolio experiences. Site is over 25% faster. Drove double-digit gains in eCPM. Rebuilt product team across three geographies.

Scottsdale, Arizona, Us

For CEO, focused on:- Coach SmartRent's product team to better connect company strategy to product strategy to product roadmap (including allocation of capacity against current product roadmap vs venture ideas)- Evaluate product and engineering team quality and organizational development

Couple of months focused on helping my Autism spectrum teenagers transition from remote school back to the classroom. Also, simply took a break to enjoy the holiday season.

San Francisco, California, Us

NerdWallet provides consumers with expert, personalized, and actionable guidance across a range of personal finance topics while connecting consumers to financial services products that can help. In business terms, NerdWallet is a dual-sided affliate marketplace for consumers and small business owners.I led the 25-person product team at NerdWallet and sat on the Executive team. In three years, my teams drove between 2x - 10x revenue growth across 5 financial services vertical marketplaces and transformed the NerdWallet product from a bespoke Wordpress implementation to a contemporary software stack supporting reusable services, platforms and products that scale across multiple user experiences. Nerdwallet's native app, offered for both iOS and Android, added a single command center where consumers can see all cash flows and loans across all banks and lenders, from one place.

Santa Clara, California, Us

Leadership responsibility for realtor.com's digital advertising and lead generation products focused on real estate agents and brokerage firms as well as co-operative marketing programs between brokerage and mortgage lenders. Leads a team of product managers accountable both for the P&L of these products ($310M annual run rate), and also the agent and brokerage firm experience designed to grow traffic, create engagement and lock-in, support product configuration and support freemium model upsell. Full PDLC livespan accountability, from ideation through business case, execution, product marketing and growth and optimization.

Santa Clara, California, Us

As a member of the CEO's executive team, drove cross-functional strategic and operational programs. Established and executed annual strategic planning process. Drove schedule and content for quarterly Board meetings. With a small cross-functional tiger team, developed long-term strategy to protect and nurture the company's enterprise assets then shifted to execution in partner with product organization. Managed integration of an acquired company and negotiated the sale and divestiture of two others.

Austin, Texas, Us

Builder's Digital Experience, a joint-venture between Move, Inc. and Builder Homesite, Inc., is a leading provider of internet advertising solutions to the home building industry.

Santa Clara, Ca, Us

Move, Inc. owns or operates several internet media properties in the real estate space, namely REALTOR.com, Move.com, and Welcomewagon.com, which collectively are the most visited real estate websites on the Internet today. In addition, Move operates Top Producer Systems (real estate broker and agent productivity tools), and The Enterprise (web design). Reporting to the President, I worked across all Move divisions, executing short-, medium- and long-term projects in many disciplines. This included: interim General Manager of the Welcome Wagon unit while an extensive executive search was under way; a reorganization of our product development, design and marketing teams and I was the key business unit stakeholder for Welcome Wagon's 2007 product development initiative. Also, I led the HR department, and drove several business programs, including a significant corporate expense restructure, for over 18 months.

Santa Clara, Ca, Us

Managed 60+ person project team, including contractors, responsible for the implementation and ongoing support and operations of PeopleSoft Contract, Billing, and A/R modules, and managed upgrade of PeopleSoft HR. Reorganized ERP technical team to better service end users, and established relationship with CSC to handle overflow support needs. In addition, I managed a team of 18 Business System Analysts who collect and translate business needs into actionable technical specifications for our product development engineering team.

Santa Clara, Ca, Us

Managed 50+ person team of product managers, marketers, graphic designers and copy writing staff to deliver B-to-B marketing for the residential real estate (REALTOR.com and Move.com), new home construction (HomeBuilder.com) and rentals (RENT.NET) divisons. Increased prospect-to-sale conversion rate significantly. Under my direction, the team piloted the REALTOR.com Real Estate Marketing Expo sales concept that grew to over 250 events annually, contributing a double-digit percentage of REALTOR.com's new business.

Santa Clara, Ca, Us

Lead cross-functional technology, marketing and operations teams formed to significantly enhance existing web site features, functions and products as well as bring truly new concepts to market. Set business rules, determined functional specifications, managed to time-to-market commitments and executed all product management and go-to-market functions for REALTOR.com, Homebuilder.com and RENTNET product lines.

Lead product initiatives for the apartment rental startup from ideation through to delivery with engineering team. Operated as project manager, designer and product manager all in one.

Chicago, Il, Us

Sold, executed, analyzed and presented recommendations around brand marketing issues, CPG marketing mix issues, and test market design and execution for various clients in the consumer packaged goods industry. Focus categories included home cleaning, laundry, juice, tea, as well as category management and retail store shelf optimization.

Bachelor Of Arts, Economics

Education record