Tracy Mahnken

Tracy Mahnken Email and Phone Number

Product Leader, Yahoo! ex-NerdWallet ex-Realtor.com @ Yahoo Finance
Tracy Mahnken's Location
Danville, California, United States, United States
About Tracy Mahnken

Over 20 years of progressive responsibility in the areas of product management, product marketing, product development (agile, waterfall, iterative), marketing research, consumer marketing and go-to-market strategy, including sales channel operations and overall sales strategy design, compensation and operations of both large telesales and field sales organizations. Product development strategy and execution straddles both B-to-B and B-to-C product lines. Deep experience in packaged goods and real estate categories with plenty of bench in loan origination/mortgage as well. Shines in tough problem solving situations and is viewed as a "just do it" action-oriented executive. Emotionally mature and self-aware, focuses on business outcomes, loves to mentor, hires to weaknesses, fairly ego-free. Prefers data over gut, but willing to commit to a path with imperfect information. We may disagree, but once a decision is made, I commit.Specialties: Product management (web, native), product marketing, Sales force operations, compensation, direct and strategic marketing, IT/ERP/CRM system implementation and operations management; marketing mix analysis; in-market test design and execution; syndicated data analysis and consumer insights.Currently leading Product for Nerdwallet.

Tracy Mahnken's Current Company Details
Yahoo Finance

Yahoo Finance

View
Product Leader, Yahoo! ex-NerdWallet ex-Realtor.com
Tracy Mahnken Work Experience Details
  • Yahoo Finance
    Vice President
    Yahoo Finance Jan 2024 - Present
    New York, Us
  • Yahoo Finance
    Vp, Head Of Product
    Yahoo Finance Aug 2022 - Jan 2024
    New York, Us
    Led wholesale redesign and rebuild of the Yahoo Finance product. New look, entirely responsive, new investment research features across 11 asset classes, always-accessible real-time markets data & portfolio updates dock, new front-end stack. More Yahoo Finance news and investment research features are now more discoverable, easier to use, users can make smarter decisions. Introduced Compare stocks and Sector/Industry analysis features, alongside lots and transactions details within investment portfolio experiences. Site is over 25% faster. Drove double-digit gains in eCPM. Rebuilt product team across three geographies.
  • Smartrent
    Product Management Consultant
    Smartrent Dec 2021 - Aug 2022
    Scottsdale, Arizona, Us
    For CEO, focused on:- Coach SmartRent's product team to better connect company strategy to product strategy to product roadmap (including allocation of capacity against current product roadmap vs venture ideas)- Evaluate product and engineering team quality and organizational development
  • Career Break
    Full-Time Parenting
    Career Break Oct 2021 - Dec 2021
    Couple of months focused on helping my Autism spectrum teenagers transition from remote school back to the classroom. Also, simply took a break to enjoy the holiday season.
  • Nerdwallet
    Vp, Head Of Product
    Nerdwallet Jul 2018 - Sep 2021
    San Francisco, California, Us
    NerdWallet provides consumers with expert, personalized, and actionable guidance across a range of personal finance topics while connecting consumers to financial services products that can help. In business terms, NerdWallet is a dual-sided affliate marketplace for consumers and small business owners.I led the 25-person product team at NerdWallet and sat on the Executive team. In three years, my teams drove between 2x - 10x revenue growth across 5 financial services vertical marketplaces and transformed the NerdWallet product from a bespoke Wordpress implementation to a contemporary software stack supporting reusable services, platforms and products that scale across multiple user experiences. Nerdwallet's native app, offered for both iOS and Android, added a single command center where consumers can see all cash flows and loans across all banks and lenders, from one place.
  • The Mahnken Homestead
    Vp, Wes - Well Earned Sabbatical
    The Mahnken Homestead Oct 2017 - Jul 2018
  • Realtor.Com
    Svp, Product Management
    Realtor.Com Oct 2010 - Oct 2017
    Santa Clara, California, Us
    Leadership responsibility for realtor.com's digital advertising and lead generation products focused on real estate agents and brokerage firms as well as co-operative marketing programs between brokerage and mortgage lenders. Leads a team of product managers accountable both for the P&L of these products ($310M annual run rate), and also the agent and brokerage firm experience designed to grow traffic, create engagement and lock-in, support product configuration and support freemium model upsell. Full PDLC livespan accountability, from ideation through business case, execution, product marketing and growth and optimization.
  • Realtor.Com
    Svp, Chief Of Staff
    Realtor.Com May 2009 - Nov 2010
    Santa Clara, California, Us
    As a member of the CEO's executive team, drove cross-functional strategic and operational programs. Established and executed annual strategic planning process. Drove schedule and content for quarterly Board meetings. With a small cross-functional tiger team, developed long-term strategy to protect and nurture the company's enterprise assets then shifted to execution in partner with product organization. Managed integration of an acquired company and negotiated the sale and divestiture of two others.
  • Builders Digital Experience, Llc
    Board Member
    Builders Digital Experience, Llc 2009 - 2011
    Austin, Texas, Us
    Builder's Digital Experience, a joint-venture between Move, Inc. and Builder Homesite, Inc., is a leading provider of internet advertising solutions to the home building industry.
  • Move, Inc.
    Svp
    Move, Inc. May 2006 - May 2009
    Santa Clara, Ca, Us
    Move, Inc. owns or operates several internet media properties in the real estate space, namely REALTOR.com, Move.com, and Welcomewagon.com, which collectively are the most visited real estate websites on the Internet today. In addition, Move operates Top Producer Systems (real estate broker and agent productivity tools), and The Enterprise (web design). Reporting to the President, I worked across all Move divisions, executing short-, medium- and long-term projects in many disciplines. This included: interim General Manager of the Welcome Wagon unit while an extensive executive search was under way; a reorganization of our product development, design and marketing teams and I was the key business unit stakeholder for Welcome Wagon's 2007 product development initiative. Also, I led the HR department, and drove several business programs, including a significant corporate expense restructure, for over 18 months.
  • Move, Inc.
    Vice President, Erp And Business Systems Analytics
    Move, Inc. Dec 2004 - May 2006
    Santa Clara, Ca, Us
    Managed 60+ person project team, including contractors, responsible for the implementation and ongoing support and operations of PeopleSoft Contract, Billing, and A/R modules, and managed upgrade of PeopleSoft HR. Reorganized ERP technical team to better service end users, and established relationship with CSC to handle overflow support needs. In addition, I managed a team of 18 Business System Analysts who collect and translate business needs into actionable technical specifications for our product development engineering team.
  • Move, Inc.
    Vice President, Marketing And Sales Operations
    Move, Inc. Oct 2003 - Dec 2004
    Santa Clara, Ca, Us
    Managed 50+ person team of product managers, marketers, graphic designers and copy writing staff to deliver B-to-B marketing for the residential real estate (REALTOR.com and Move.com), new home construction (HomeBuilder.com) and rentals (RENT.NET) divisons. Increased prospect-to-sale conversion rate significantly. Under my direction, the team piloted the REALTOR.com Real Estate Marketing Expo sales concept that grew to over 250 events annually, contributing a double-digit percentage of REALTOR.com's new business.
  • Move, Inc.
    Director And Vice President, Product Management
    Move, Inc. Apr 1999 - Oct 2003
    Santa Clara, Ca, Us
    Lead cross-functional technology, marketing and operations teams formed to significantly enhance existing web site features, functions and products as well as bring truly new concepts to market. Set business rules, determined functional specifications, managed to time-to-market commitments and executed all product management and go-to-market functions for REALTOR.com, Homebuilder.com and RENTNET product lines.
  • Springstreet.Com (Acquired By Homestore Inc.)
    Sr Product Manager
    Springstreet.Com (Acquired By Homestore Inc.) Oct 1998 - Apr 1999
    Lead product initiatives for the apartment rental startup from ideation through to delivery with engineering team. Operated as project manager, designer and product manager all in one.
  • Information Resources, Inc. (Iri), Now Symphonyiri
    Director
    Information Resources, Inc. (Iri), Now Symphonyiri Dec 1991 - Oct 1998
    Chicago, Il, Us
    Sold, executed, analyzed and presented recommendations around brand marketing issues, CPG marketing mix issues, and test market design and execution for various clients in the consumer packaged goods industry. Focus categories included home cleaning, laundry, juice, tea, as well as category management and retail store shelf optimization.

Tracy Mahnken Skills

Product Management Product Marketing Marketing Analytics Strategic Partnerships Strategy Sales Crm Management Enterprise Software Sales Operations Cross Functional Team Leadership New Media Online Advertising E Commerce Internet Product Development Leadership Mobile Product Development Leadership Development Start Ups Mobile Devices New Business Development Go To Market Strategy Product Development Program Management Customer Relationship Management Operations Management Business Development Digital Media Enterprise Crm Online Media

Tracy Mahnken Education Details

  • University Of Washington
    University Of Washington
    Economics
  • Woodinville High School
    Woodinville High School

Frequently Asked Questions about Tracy Mahnken

What company does Tracy Mahnken work for?

Tracy Mahnken works for Yahoo Finance

What is Tracy Mahnken's role at the current company?

Tracy Mahnken's current role is Product Leader, Yahoo! ex-NerdWallet ex-Realtor.com.

What is Tracy Mahnken's email address?

Tracy Mahnken's email address is tr****@****ove.com

What is Tracy Mahnken's direct phone number?

Tracy Mahnken's direct phone number is +140855*****

What schools did Tracy Mahnken attend?

Tracy Mahnken attended University Of Washington, Woodinville High School.

What skills is Tracy Mahnken known for?

Tracy Mahnken has skills like Product Management, Product Marketing, Marketing, Analytics, Strategic Partnerships, Strategy, Sales, Crm, Management, Enterprise Software, Sales Operations, Cross Functional Team Leadership.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.