Tony Mansfield Email & Phone Number

Charleston, South Carolina Metropolitan Area

Lead planning and development of visual merchandising initiatives; direct the implementation of visual merchandising standards and guidelines in all stores. Partner with the merchant team to plan and design the strategic placement of product, merchandise flow and adjacencies, assist with palnning of new store openings, remodels and special projects.

Atlanta, Ga

Greater Atlanta Area

Atlanta Metropolitan Area

Greater Atlanta Area

Greater Atlanta Area

Promoted to the Director of Visual Merchandising. In charge of implementation, communication, and timely execution of all aspects of visual marketing for 132 stores in 11 states, accounting for a combined $2B+ in annual sales. Manage a budget and 10 Regional Manager direct reports, traveling 60-75% of the time throughout the Region. Accountable for all a customer sees when entering a store, including merchandise presentation, visual execution, product placement, lighting, promotions etc. ➣ Successfully opened 25-30 stores, simultaneously managing projects and details for each opening that include all product placement, remodeling interiors, and ensuring stores open on time.➣ Accountable for recruiting, interviewing, hiring and providing ongoing training of team.➣ Leads a three-day, in-depth training held 3-4 times a year in a prototype store for the entire team.➣ Collaborate with Regional/Store Managers and business unit leadership to strategize and brainstorm on store improvements, upcoming promotions and developing long-term goals. ➣ Oversee and manage two company owned signing shops that produce product brand signing and marketing materials for the stores.➣ Work closely with the Sr. Vice President to analyze business cycles, market comparisons and determine trend merchandise flow for the company.➣ Helped develop new visual guidelines and communicate roll-out company-wide, with a focus on timely, accurate and seamless implementation. ➣ Negotiate vendor/supplier contracts and approve marketing purchases for the Division.

Greenville, South Carolina Area

Managed a visual team of 5-6 employees, tasked with implementing ongoing corporate and division visual merchandising initiatives. Developed strong relationships with corporate, regional and in-store teams.➣ Supported Region that consisted of six stores with combined annual sales of $115M+, including the flagship store.➣ Coordinated and communicated new visual guidelines and seasonal sets that resulted in improved installations and net new business.➣ Implement and manage display points and floor layouts within each department ensuring proper traffic flow throughout the store and to maintain increasing sales.

Greater Memphis Area

Promoted to Store Manager at the Memphis location that averaged $4M+ in sales per year. Accountable for a budget and all aspects of the day to day operations of the store from P&L, sales, customer service, inventory, merchandise presentation, loss prevention, recruiting, hiring and training. Managed 15-20 PT/FT employees.

Greater Atlanta Area

Hired to manage the woman’s department, that averaged $3M+ in sales per year. In charge of 10 PT/FT employees. Interviewed, hired, mentored and provided ongoing training of team.

Greater Atlanta Area

Promoted to Regional Visual Manager and reported to each individual store in the Region. ➣ In charge of implementing all visual marketing processes and procedures for 74 stores, with a focus on 38 stores in the NE Region.➣ Led team efforts to conceptualize, develop and implement new product presentation standards, that resulted in increased sales across the Region.➣ Successfully led the opening of multiple new stores in the Region; provided ongoing direction, guidance and motivation to corporate and store teams throughout the store opening process.

Gaithersburg, Md

Promoted to Operations Manager to oversee and manage 11 direct reports, consisting of a merchandising team and an Assistant Manager. In charge of all aspects of product management and placement, financial reporting and inventory.

Gaithersburg, Md

Hired to manage the woman’s department, inclusive of dresses, petites, juniors and plus sizes. In charge of sales associates, setting promotions, managing inventory, customer service and driving revenue.

Gwinnett, Ga And Atlanta Area Stores

Promoted to this role. Managed a team of 30, that included floor merchandizers, a doc team and inventory management team. Led the strategic hiring, interviewing and ongoing training of the teams. ➣ Achieved $38M+ in annual sales volume by focusing efforts on new product placement, new front and back of house standards, and savvy financial merchandise management.➣ Spearheaded a bi-annual inventory audit that consistently resulted in decreased inventory and ultimately revenue savings.➣ Helped develop and roll out a net new MTM position in the Atlanta region, personally training all potential candidates considered for the role.

Greater Atlanta Area

In charge of a high-volume department that averaged $6M+ in sales per year, with 15-20 direct reports.

Greater Atlanta Area

Promoted to Store Manager to oversee and mange four stores in Atlanta. Highest volume store averaged $2M a year in sales; in charge of up to 20 direct reports, both PT/FT.

Greater Atlanta Area