Thomas Applebee Email & Phone Number

Montreal, Quebec, Canada

In my role at Hatley Little Blue House, I lead the e-commerce operations across four direct to consumer apparel brands, aligning cutting-edge digital marketing strategies with comprehensive website management to boost performance and user engagement. Key achievements include:• Orchestrated a comprehensive digital advertising strategy, enhancing Meta and Google ads as well as email marketing, which lifted annual web revenue by 400%.• Drove a 40% increase in conversion rates through a strategic overhaul of website design and user engagement tactics.• Managed large data sets to refine tools for KPI analysis, leading to a more data-driven approach in marketing and sales strategies.

Montreal, Quebec, Canada

Montreal, Canada Area

Oversaw store operations and regional coordination, where I led store openings and optimized operational procedures across multiple locations in Canada:• Enhanced company-wide operations, including advanced POS integration and comprehensive KPI reporting, resulting in a 50% increase in store revenue.• Developed and nurtured a high-performance team culture, significantly reducing employee turnover and maintaining operational excellence.

Montreal, Canada Area

Montreal, Canada Area

Managed multiple facets of operations and sales, focusing on inventory control and loss prevention, which supported the brand’s growth and operational efficiency:• Instituted robust loss prevention strategies and innovative stock management solutions, significantly reducing shrinkage and enhancing profitability.• Achieved top regional sales performance, reinforcing the brand’s market presence and contributing to operational successes.

Montreal, Canada Area

Tampa/St. Petersburg, Florida Area

Valrico, Florida, United States

In this multifaceted role at the YMCA, I was responsible for the comprehensive management of aquatic services, ensuring safety and high-quality programming for community members of all ages. My tenure was marked by:• Developing and executing training programs for lifeguards and swim instructors, promoting a culture of safety, excellence, and continuous improvement.• Coordinating swim lessons and coaching, focusing on technique enhancement and competitive success, fostering a community-centered environment that emphasized health and wellness.• Maintaining rigorous standards in pool operations, including staff management, facility upkeep, and adherence to safety protocols, ensuring a secure and welcoming environment for all participants.