As content director at @Vibra, I am responsible for Grupo Bandeirantes' content in the digital universe (website, BandPlay, YouTube, Facebok and other platforms), as well as original programs focusing on Sports, Journalism and Entertainment.With over 25 years of experience in journalism, content strategy and innovation,I worked on magazines, websites, TV stations and also developed products in different sectors.I covered the World Cup, Olympic Games, World Cups, I was an international correspondent in Japan for more than 2 years and presented programs on TV Globo and Sportv.I helped launch Alexa, Amazon's AI assistant, in Brazil, creating and managing the tone of voice, personality and content for three years of the Portuguese version, which became an international reference. I also led Amazon Music's podcast division in Brazil, where I curated and produced original and exclusive content for the streaming service.I was content and communications director at Stages for over a year and then Country Manager at the tech startup, where I oversaw the launch of new products and features for the Brazilian market.Furthermore, I am an author and have published some books on sport, politics and culture. Along the way, I earned a certificate in organizational leadership from Harvard.I continue with the mission of putting this knowledge to work in projects, lectures and events where I can contribute in a significant way. Always looking for new challenges and opportunities to create impact through communication, content creation, leadership and new business. Here we go! 🚀