Assist with coordination, implementation and analysis of the enrollment marketing and communication campaigns. This includes but not limited to: marketing collateral, internal and external communications, emails, print and online ads, social media, web copy, etc. Coordinate, schedule, distribute and track email and print communications, including campaign messages, incoming student messaging, and other marketing assets.Creation and implementation of all with all recruitment presentations and event presentations, correspondences, etc. Master the fundamentals of Technolutions Slate (Admissions CRM) and support the Admissions team on execution of email and print marketing/communication.Oversee marketing print material/publications including revisions and inventory management. Includes management of FY budget.Coordinate response to incoming messages in the Admissions email inbox (managed in Slate).Manage ongoing updates and improvements to the Admissions website and updates to external Oakland University profiles (Common App).Collaborate with campus partners outside Admissions to ensure effective enrollment marketing-related communications (e.g. College of Arts and Sciences, College of Business, Education and Human Services, Honors College, etc.).Creation and implementation of social media strategy for Undergraduate Admissions. Management of social media channels including the supervision of a student communications/marketing intern and student staff.Act as liaison for all communications and social media, creation of marketing and digital strategies for Undergraduate Admissions.Assist in the identification, development and distribution of student and alumni stories that articulate the Undergraduate Admissions brand and promote greater engagement through social media, print and digital marketing.Ensure that established brand guidelines and other communication standards are consistently implemented across the division.

Served as a regular guest lecturer in the public relations department at EMU. Lecture topics included but not limited to public relations, social media, diversity, and inclusion within the field, brand awareness, etc. Facilitated interactive discussions focusing on best practices within the field of public relations and social media to students.

Responsible to build, grow and track EMU's social media presence, including Facebook, Twitter, Instagram, YouTube, Snapchat and Pinterest. Responsible for refining and creating university social media strategies, tactics and contests; Creating and posting relevant content daily. Building relationships with key university personnel, students, alumni, and the community; and improve image and brand perceptions among key audiences, in particular generating increased interest and engagement from prospective students. Management of college social media accounts and integration of social media plans for EMU's overarching integrated marketing campaign across all media (including pay-per-click, landing pages,etc.), including the success rate of campaigns, etc. Identifying and improving key audience experiences across all social media channels, in particular, Snapchat.Initiate and manage social media campaigns and day-to-day activities.Management of FY social media advertising budget. Manage of all social media pages and community interaction which includes but not limited to, monitoring positive and negative feedback, responding to crisis situations and working closely with the crisis communications team on the coordinated response.Work collaboratively and constructively with other communications personnel in the Division of Communications, including Media Relations, Integrated Content and WEMU-FM.Work collaboratively and constructively with personnel in other areas of the campus community.

• Develop and implement strategic public relations and social media campaigns for non-profits, faith-based and lifestyle brands.• Managed public relations, social media and content development for annual INAXXS Music Business Conference. • Managed internal, external communications efforts for faith-based organizations such as M.B. Jefferson Ministries, Faith Xperience Church, Love Life Family Christian Center, and various ministries. • Developed and maintained social media efforts for M.B. Jefferson Ministries, Love Life Family Christian Center, and various ministries• Served as public relations and social media assistance through the use of Cision, Hootsuite and Sprout Social. • Provided consultation to various ministries in the areas of content development and social media management. • Assisted in production and public relations on-site efforts for the 26th - 28th Annual Stellar Awards Ceremony. Developed Tip Sheets and coordinated media relations efforts and placement opportunities for artist attending including Red Carpet as well as facilitation of Print Media Room.• Coordinated event planning, celebrity judge participation and auction sponsorship opportunities for 2010 Girl Scouts of Southeastern Michigan Cookie Gala. Judges includes: Kiss 105.9 Tune-Up Man; Miss Michigan 2009 Nicole Blaszcyk; Fox 2 Detroit Rich Luterman.• Developed and distributed press release for Metro Detroit Producer, D. DoRohn Gough highlighting collaboration with Grammy award winning, Def Jam recording artist, Ne-Yo.• Assisted in executing various public relations campaigns for brands such as Ford Motor Company Fund - Ford Freedom Awards; Meals On Wheels, etc.• Develop and maintain social media campaign on Twitter, Facebook, Instagram and YouTube for various non profits, faith-based organizations, Christian entertainment artist and lifestyle brands.

Responsible for developing integrated marketing and communications strategies for Real Times Media and its brand entities (Michigan Chronicle, Chicago Defender, New Pittsburgh Courier, Atlanta Daily World, Atlanta Tribune, Who’s Who In Black - Cleveland, Cincinnati, etc.) across various markets - Detroit, Chicago, Atlanta, Pittsburgh, Cleveland, and Cincinnati. Responsible for front-face marketing efforts, including but not limited to print, digital and social for Real Times Media and brand entities. This also includes oversight of the overall marketing budget.Creation and distribution of press releases and articles showcasing the overall Real Times Media. Responsible for refining and creating social media strategies, and tactics which include but are not limited to paid digital marketing for Real Times events and properties. Responsible for providing creative oversight and coordinating deliverables for all creative marketing collateral. Responsible for coordinating deliverables and deadlines for client programs, content development, and event production across markets (Women’s Excellence, Men of Excellence, Who’s Who In Black, Fab 40, and 40 Under 40 to name a few). Management of internal staff and external resources to ensure effective execution of all assigned projects. Responsible for the management of paid social media marketing efforts for brand entities (Michigan Chronicle, Chicago Defender, New Pittsburgh Courier, Atlanta Daily World, Atlanta Tribune, Who’s Who In Black - Cleveland, Cincinnati, etc.) across various markets - Detroit, Chicago, Atlanta, Pittsburgh, Cleveland, and Cincinnati. Oversight of social media direction for RTM brands across various markets - Detroit, Chicago, Atlanta, Pittsburgh, Cleveland, and Cincinnati. Support sales and lead generation efforts using software such as ACT, Second Street, Social News Desk, and Site Impact.

• Developed press releases released to new product and program launches. Pitch to various media outlets in for coverage. • Developed industry and product related blog post for Blog.Mastery.com. • Developed social media strategies, coordinated and managed social media posts on Facebook, Twitter, LinkedIn, Google+, etc.• Maintained and analyzed metrics for social media efforts via Facebook, Twitter, LinkedIn and Google+. • Assisted in ensuring core company messaging for the public are aligned with the company’s goals and vision• Assisted in ensuring consistency of branding and messaging across multiple social media platforms

• Development and editing of copy for magazine, corporate newsletters, program inserts, stand-alone concert programs, programs for run-out performances, and other special publications as assigned• Development and implementation of press release for announcements and organization concerts/events.• Assist in fulfillment of information requests received by PR department• Development and/or compile material for weekly newsletter• Shares responsibility as one of many “staff photographers” for our events• Assist with planning and implementation of PR special events or media tours.• Accompany personnel on media interviews• Assist in maintaining PR database

•Manage 30 employees at 6 semi independent placement homes, including 5 team leaders. •Recruit, place and facilitate orientation training program for new/current employees in available positions for Direct Care, Licensed Nurse Practitioner, etc. • Maintain availability position tracking system for available positions.. • Develop and maintain relationships with key advocates and case managers within the healthcare industry.

• Developed and distributed press releases and media kits for National “Dont Wast Your Life Tour” 2009 featuring Reach Records Artist LeCrae, Sh Boracka, Trip Lee, Tedashii and Cross Movement Records Artist, Flame; “SoulROCK” concert featuring 2004 Grammy Nominated artist- Canton Jones, RockNation and A.O.N from the Yunion; “Kingdom over Hip Hop” concert featuring Cross Movement Records artist – Da’ T.R.U.T.H• Coordinated and facilitated media press conference for National “Don’t Waste Your Life” Concert 2009 Concert held at Fellowship Chapel, seats over 3,000 people; Facilitated “SoulROCK” at Shriner’s Auditorium, seats 900 people;“Kingdom over Hip Hop” concert at the International Institute, seats 400 people.• Assisted in planning various bi-weekly Christian events and concerts with local and national artists and established key partnerships with various churches, organizations and companies.

• Coordinated event planning efforts and promotional materials for 2007 GM Winter PEP Conference, 18th Annual Scholarship and Awards Banquet, 2007 GMMDA Scholarship Meet and Greet Program.• Coordinated initiatives and special projects such as the 2006 BET Black College Tour, 2006 GMMDA Internship Program, 2006 GMMDA Scholarship Meet and Greet Program• Implemented Constant Contact for distribution of membership materials, press releases and marketing materials.• Maintained web content management of website -- www.gmmda.org• Assisted Public Relations/Member Services Coordinator with annual Sparkplug Magazine for membership and implementing membership communication strategies.

• Assisted and coordinated various event planning, special projects, and promotional materials for GM Summer PEP Conference 2005, 2005 GMMDA Scholarship Meet and Greet Program, 2005 GMMDA Scholarship Meet and Greet Program. • Developed and distributed press releases and other publicity and marketing materials• Implemented membership communication strategies.

• Assisted and coordinated media relations efforts for the dedication their state - of - the art athletic field. • Assisted with media relations efforts for "Field of Heart" weekend.

• Assisted corporate relations manager with project management, cold calling employers.• Designed and implemented special events such as Meijer Madness serving about 5,000 students and New Student Orientation serving about 2,700 new incoming students yearly.• Organized promotional and designed marketing materials obtaining to market campus-wide events, career fairs and awareness of departmental programming and services.